Aug 21, 2019 4:14:44 PM
Here at IcareLabs we believe that every practice should have easy access to the resources they need whether they have an account with us or not. That's why we've redesigned and launched the new IcareLabs Resource Center. Your one-stop shop for all of your ECP and POP needs!
Jun 11, 2019 11:14:22 AM
Kodak Lens now offers 2 options to help you upgrade your office and set your practice apart from the rest with one of America's best known brands and it's Kodak Lens Corner Educational Center or the Kodak Lens Experience.
Take advantage of the solution that best fits your practice's needs while helping drive patients through the door and give them hands on point-of purchase materials that help them understand the benefits of various lens upgrades.
Let's take a look at both options so you can see what Kodak Lens can do for your bottom line.
Mar 13, 2019 3:22:09 PM
Following the breakout success of the Transitions Style Colors and Transitions XtrActive Style Mirrors and building up to the release of the new Transitions Gen 8, Transitions Optical has launched an exciting new Eyecare Provider (ECP) tool that can help your patients.
The Eyeglass Builder is a free website for your practice that can help guide your patients to the lenses and frames that will best fit their vision needs and lifestyle.
This pre-built website can even be customized with your practice's branding and contact information to help drive even more business through your doors.
Feb 7, 2019 9:03:00 AM
Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.
The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.
The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.
Jan 31, 2019 9:04:00 AM
January 31st marked the end of the wildly successful Ultimate Lens Package from Essilor of America.
On February 1st, 2019 the new Instant $100 launched which builds off of and improves an already successful formula. Now your patients will have more options than ever, and you can help increase your revenue like never before!
On top of that, the patients themselves will have the power to redeem their incentive INSTANTLY! This is the promotion the delivers patients, not paperwork!
(BLOG UPDATE: The Instant $100 promotion ended at the end of 2019)
May 10, 2018 11:33:00 AM
Have you ever bought something solely because you had a good experience or enjoyed their product/service in the past?
That's called brand awareness! You can use this to your advantage by using Kodak lenses to help set you apart from the competition!
Dec 7, 2016 3:27:53 PM
It's easy and very economical. Just fire up your favorite email program and in minutes, you've got a shiny, new marketing email ready to send to your entire database of eye care patients.
But, before you click "SEND," you pause. You're wondering what your patients really feel about your marketing emails. Afterall, you have your own opinions of marketing emails that pour into your inbox each and every day. What makes us think marketing emails from us make anybody feel differently?
There's a new study published by Fluent called "The Inbox Report 2016: Consumer Perceptions of Email" that might give us some useful perspective on the issue.
The study was based on a survey of nearly 2,000 consumers from 18 years old and up who live in the United States. The report provides new data and analysis on questions like how often Americans check email, what impact emails have on consumers’ purchase decisions, the motivations behind subscribing and unsubscribing from email lists, and more.
Aug 10, 2016 9:52:44 AM
If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy, and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.
So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?
This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.
Jul 27, 2016 4:44:21 PM
If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy, and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.
So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?
This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.
Jan 29, 2016 12:47:58 PM
So, you’ve worked hard to get your website and social media to a place where you can be found, and people can learn all about your optical business and it’s products and excellent customer service. Things are going along just fine. People are starting to follow you, like you, share your posts and visit your website.
Suddenly, a customer posts a bad review on your social media page!
It’s not the end of the world. Sometimes negative reviews happen. However, there are some things you need to know to make the best out of the situation. And, if all goes well, you could actually spin a negative online review into a positive one for your optical store.