IcareLabs Blog

How to plan your 2021 ECP marketing calendar

How To Plan A 2021 ECP Marketing Calendar

Oct 6, 2020 10:14:37 AM

A marketing calendar is an excellent internal tool you can use to plan out your year and keep everyone in your office aware of your plans and next steps. Having everyone on the same page is essential to ensure processes and goals are common knowledge. When everyone involved is fully aware of expectations and how you’d like to get there, the chances of success are maximized.

So, how do you begin?

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Check out these non-traditional marketing for ECP ideas

Non-Traditional Marketing For Eyecare Professionals

Aug 3, 2020 9:02:00 AM

Here at IcareLabs we strive to provide ECPs across the country not just with the best selection of high quality lenses for the best prices, but also with tools to help elevate your optical business. We understand that when one optical does well, everyone in our industry benefits from it!

 

That's a big part on why we write these blogs and provide our Resource Center to all ECPs at no cost, regardless of having an account with us or not. Most opticals across the country are spending a good chunk of their budgets on various marketing techniques, but what are some non-traditional marketing options you could be using to augment your other marketing efforts?

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Kodak Lens and IcareLabs work for your optical!

Kodak Lens Custom Prints For Your Optical Dispensary Now Available!

Jun 18, 2020 1:25:17 PM

Kodak Lens now has several fantastic custom printed options that your optical dispensary can take advantage of. These tailored options allow you to remind patients about your practice and the multiple options provided by Kodak Lens. Let's take a look at a few of these choices to get a better idea of how they can help your optical business.

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How to get better online reviews for your optical shop

How To Get Better Online Reviews For Your Optical Dispensary

May 26, 2020 10:13:43 AM

These days online reviews can make or break any business. More so for small businesses like local opticians, independent ODs,  and optical dispensaries. Of course, a bad review is something most of us strive to avoid, but how can we shift our focus on getting more of the positive reviews to be posted by all of the satisfied patients that love the new glasses you've just dispensed to them?

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IcareLabs can help your business succeed in social media whether you're already using it or just starting out

2020 Optical Marketing: Social Media

Feb 18, 2020 9:02:00 AM

Online marketing for your optical business has never been more important or easier than right now. Social media platforms are here to stay and have been one of the largest influences on our culture in the last 20 years. With all of the various social media services and tools available though, it can seem like a daunting task to market your business successfully even if you're familiar with the basics.

 

Luckily for you, IcareLabs is here to help! This blog will cover several of the best free and paid options to help ensure your optical dispensary has a great online footprint so your patients can easily find you.

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IcareLabs is proud to partner with Kodak Lens to help your practice increase optical sales

The Power Of Kodak Lens

Feb 7, 2020 4:25:45 PM

 

The power of a brand name cannot be underestimated. You see it every day in what sells with your frame selection. Companies and corporations fight for brand name recognition as they understand the value.

 

A global survey found that 59% of respondents prefer to buy new products with a brand that they know. No other product in our lens industry has a more recognized name than Kodak Lens. While Kodak cameras are no longer hot sellers thanks to the smartphone, the name continues to hold on.

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Every optical dispensary should have a great online marketing strategy

What's Your 2020 Optical Marketing Goal?

Jan 21, 2020 10:36:05 AM

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

 

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

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IcareLabs shows you how to utilize point-of-purchase materials to increase your optical sales

Utilizing Point-Of-Purchase Materials To Boost Your Optical Sales

Nov 13, 2019 12:56:07 PM

 

Point-of-purchase materials are a key factor in any optical shop to help drive sales. Usually referred to as POP, there are several varieties you can choose from.

No matter which type of POP you pick, they are almost always a net positive for your dispensary. One thing is sure though, if a patient doesn't understand how a product benefits them then they are considerably less likely to purchase it.

Let's take a quick look at the common types of POP and the best ways to utilize them to help increase your optical sales.

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Scuba Divers Wearing SeaVision Rx Dive Masks

SeaVision Prescription Dive Masks By IcareLabs

Sep 17, 2019 9:00:00 AM

SeaVision was founded in 1991 and has been manufacturing innovative and market-leading prescription dive masks and swim goggle lenses for divers and swimmers all over the globe.

In 1994 when one of our employees and his son were scuba diving off the coast of Florida, he noticed the brilliant colors that his underwater camera had captured. Research showed how light and filters affected the human eye and he came up with a way to use Magenta and Yellow lenses in his dive mask that brought a whole new underwater experience into view.

Fortunately, he worked for one of the largest independent optical lens laboratories in America and was able to put his ideas into production. This allowed other scuba divers, snorkelers, and swimmers that same opportunity to see the underwater world in a whole new light.

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