IcareLabs Blog

Using Google My Business to make your website show up more within Google's search engines

Why Google My Business Is Important

Feb 4, 2022 12:55:59 PM

Being on the first page of Google’s search results isn’t a miracle or the luck of the draw. It takes strategy, work, and time to see your website show up. Fortunately, part of this strategy is quick, easy, and free—like setting up a Google My Business (GMB) listing for your practice.

Whether you’re looking to increase awareness of your business or convert search traffic into patients, having a GMB increases visibility. If a Google user has to spend more than 5 seconds looking for an answer, they’ve already moved on.

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LinkedIn for Eyecare Professionals

LinkedIn For Eyecare Professionals

Aug 24, 2021 4:11:25 PM

LinkedIn is known as a great social media for growing your professional network or looking for new employees, but you can also leverage it for your retail optical store. All it takes is a little out-of-the-box thinking on your part and you can easily add another online resource for your patients.

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Learn how to deal with negative reviews for your optical

How To Deal With Negative Reviews

Jul 7, 2021 3:59:10 PM

It can be hard to get reviews for your practice in general. But when a negative review comes through, it can be easy to regret asking your patients to leave one in the first place.

Negative reviews are bound to happen, so when they do, here’s how to deal with them.

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How to use Google My Business for your optical dispensary

Google My Business For Optical

Apr 21, 2021 2:40:37 PM

Few retail businesses around today can get by without having some presence on the world's most popular search engine. Of course, we are talking about Google. Did you know there are several free features Google My Business makes available to business owners?

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How do you make a great practice or optical shop website?

What Makes A Great Practice Website?

Jan 4, 2021 9:07:00 AM

It’s 2021, and we are now firmly entrenched in the digital age. With everything from vision screenings to frame try-ons available online, eye care is becoming an increasingly digital business. It’s more important than ever for ECPs to have a modern, updated website.

 

But there’s so much more to a website than the way it looks. These days, user experience is the name of the game. Your site has to be easy to read, easy to navigate, and easy to understand. Bells and whistles aside, there are a few elements that every great eye care website has. They’re the foundation on which you can build your practice’s online presence.

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How to plan your 2021 ECP marketing calendar

How To Plan A 2021 ECP Marketing Calendar

Oct 6, 2020 10:14:37 AM

A marketing calendar is an excellent internal tool you can use to plan out your year and keep everyone in your office aware of your plans and next steps. Having everyone on the same page is essential to ensure processes and goals are common knowledge. When everyone involved is fully aware of expectations and how you’d like to get there, the chances of success are maximized.

So, how do you begin?

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Check out these non-traditional marketing for ECP ideas

Non-Traditional Marketing For Eyecare Professionals

Aug 3, 2020 9:02:00 AM

Here at IcareLabs we strive to provide ECPs across the country not just with the best selection of high quality lenses for the best prices, but also with tools to help elevate your optical business. We understand that when one optical does well, everyone in our industry benefits from it!

 

That's a big part on why we write these blogs and provide our Resource Center to all ECPs at no cost, regardless of having an account with us or not. Most opticals across the country are spending a good chunk of their budgets on various marketing techniques, but what are some non-traditional marketing options you could be using to augment your other marketing efforts?

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Kodak Lens and IcareLabs work for your optical!

Kodak Lens Custom Prints For Your Optical Dispensary Now Available!

Jun 18, 2020 1:25:17 PM

Kodak Lens now has several fantastic custom printed options that your optical dispensary can take advantage of. These tailored options allow you to remind patients about your practice and the multiple options provided by Kodak Lens. Let's take a look at a few of these choices to get a better idea of how they can help your optical business.

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