IcareLabs Blog

As of July 1st of this year, Google has launched their new Google Analytics 4 standard. As an eyecare professional, what does this mean for you and why should you care?

The answer is simple. If your practice wants to measure, track, and/or increase your website's online presence, then you need to make sure you have this set up ASAP! This blog will help guide you in the basics and where to find everything you or your IT team will need.

Your practice’s digital presence is often one of the first ways people get to know your business. From browsing your website to scrolling through your Instagram, both current and potential patients rely on your online marketing channels to learn more about what your practice has to offer.

These days there are likely many eye care and optometry practices in your area. It can be tough to show potential clients who you are and get them through the door.

So, you need to show them who you are, and the easiest way to do that is by building up your online presence.

Signet Armorlite believes in supporting Independent Eye Care Professionals and this commitment is clearly on display with the introduction of the Kodak Lens Smiles - a new optical growth program that can deliver up to $15,000 in benefits to your practice.

Being on the first page of Google’s search results isn’t a miracle or the luck of the draw. It takes strategy, work, and time to see your website show up. Fortunately, part of this strategy is quick, easy, and free—like setting up a Google My Business (GMB) listing for your practice.

Whether you’re looking to increase awareness of your business or convert search traffic into patients, having a GMB increases visibility. If a Google user has to spend more than 5 seconds looking for an answer, they’ve already moved on.

It’s no secret that new products create excitement. When you’ve got stunning new eyewear to show off, a trunk show is a perfect way to generate interest in the products — and your practice! So, what exactly is a trunk show?

LinkedIn is known as a great social media for growing your professional network or looking for new employees, but you can also leverage it for your retail optical store. All it takes is a little out-of-the-box thinking on your part and you can easily add another online resource for your patients.

It can be hard to get reviews for your practice in general. But when a negative review comes through, it can be easy to regret asking your patients to leave one in the first place.

Negative reviews are bound to happen, so when they do, here’s how to deal with them.

Few retail businesses around today can get by without having some presence on the world's most popular search engine. Of course, we are talking about Google. Did you know there are several free features Google My Business makes available to business owners?

Facebook certainly isn’t dead. In fact, it’s the world’s third most visited website. And even though almost 2.7 billion people actively use Facebook, the answer to “should I use Facebook” is still: it depends.