IcareLabs Blog

IcareLabs is proud to partner with Kodak Lens to help your practice increase optical sales

The Power Of Kodak Lens

Feb 7, 2020 4:25:45 PM

 

The power of a brand name cannot be underestimated. You see it every day in what sells with your frame selection. Companies and corporations fight for brand name recognition as they understand the value.

 

A global survey found that 59% of respondents prefer to buy new products with a brand that they know. No other product in our lens industry has a more recognized name than Kodak Lens. While Kodak cameras are no longer hot sellers thanks to the smartphone, the name continues to hold on.

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Every optical dispensary should have a great online marketing strategy

What's Your 2020 Optical Marketing Goal?

Jan 21, 2020 10:36:05 AM

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

 

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

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IcareLabs shows you how to utilize point-of-purchase materials to increase your optical sales

Utilizing Point-Of-Purchase Materials To Boost Your Optical Sales

Nov 13, 2019 12:56:07 PM

 

Point-of-purchase materials are a key factor in any optical shop to help drive sales. Usually referred to as POP, there are several varieties you can choose from.

No matter which type of POP you pick, they are almost always a net positive for your dispensary. One thing is sure though, if a patient doesn't understand how a product benefits them then they are considerably less likely to purchase it.

Let's take a quick look at the common types of POP and the best ways to utilize them to help increase your optical sales.

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SeaVision Prescription Dive Mask Made By IcareLabs

SeaVision Prescription Dive Masks By IcareLabs

Sep 17, 2019 9:00:00 AM

SeaVision was founded in 1991 and has been manufacturing innovative and market-leading prescription dive masks and swim goggle lenses for divers and swimmers all over the globe.

 

In 1994 when one of our employees and his son were diving off the coast of Florida, he noticed the brilliant colors that his underwater camera had captured. Research showed how light and filters affected the human eye and he came up with a way to use Magenta and Yellow lenses in his dive mask that brought a whole new underwater experience into view.

 

Fortunately, he worked for one of the largest independent optical lens laboratories in America and was able to put his ideas into production. This allowed other scuba divers, snorkelers, and swimmers that same opportunity to see the underwater world in a whole new light.

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The Kodak Lens Experience Displays

The Kodak Lens Experience And Your Practice

Jun 11, 2019 11:14:22 AM

Kodak Lens now offers 2 options to help you upgrade your office and set your practice apart from the rest with one of America's best known brands and it's Kodak Lens Corner Educational Center or the Kodak Lens Experience. 

Take advantage of the solution that best fits your practice's needs while helping drive patients through the door and give them hands on point-of purchase materials that help them understand the benefits of various lens upgrades.

Let's take a look at both options so you can see what Kodak Lens can do for your bottom line.

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The Transitions Eyeglass Builder

The Transitions Eyeglass Builder Will Help Your Patients And Practice

Mar 13, 2019 3:22:09 PM

 

Following the breakout success of the Transitions Style Colors and Transitions XtrActive Style Mirrors and building up to the release of the new Transitions Gen 8, Transitions Optical has launched an exciting new Eyecare Provider (ECP) tool that can help your patients.

The Eyeglass Builder is a free website for your practice that can help guide your patients to the lenses and frames that will best fit their vision needs and lifestyle.

This pre-built website can even be customized with your practice's branding and contact information to help drive even more business through your doors.

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Kodak Lens Corner Educational Center available through IcareLabs

The Kodak Lens Corner Adds Color And Branding To Any Office

Feb 7, 2019 9:03:00 AM

 

Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.


The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.


The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.

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Essilor Instant $100 processed at IcareLabs

Instant $100 And Your Practice

Jan 31, 2019 9:04:00 AM

 January 31st marked the end of the wildly successful Ultimate Lens Package from Essilor of America.

On February 1st, 2019 the new Instant $100 launched which builds off of and improves an already successful formula. Now your patients will have more options than ever, and you can help increase your revenue like never before!

On top of that, the patients themselves will have the power to redeem their incentive INSTANTLY! This is the promotion the delivers patients, not paperwork!

(BLOG UPDATE: The Instant $100 promotion ended at the end of 2019)

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