IcareLabs Blog

Build a YouTube channel for your eye care business to help build trust with your consumers

Building a YouTube Channel for Your Eye Care Business

Aug 12, 2022 2:34:18 PM

YouTube is the second largest search engine out there. We use it for entertainment, education, even falling asleep! It’s become an indispensable tool for day-to-day living—especially among millennials.
So why don’t most eye care practices have a presence on YouTube? You probably have a Facebook page, because you know that’s where a lot of potential patients are. But consider for a second that YouTube’s search volume is three times higher than Facebook’s, and it starts to feel like you may be spending your time in the wrong place.

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Crizal Sapphire HR and Crizal Easy Pro are available soon at IcareLabs

COMING SOON: Crizal Easy Pro & Crizal Sapphire HR

Jul 26, 2022 4:32:19 PM

Crizal announced two new coatings with their Sapphire HR and Easy Pro. These new anti-reflective coatings will help you meet your patients' needs better than ever before. These anti-glare treatments include new technology within the trusted Crizal formulations that continue to improve the premium AR brand your patients know and trust.

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Google Analytics 4 can be a key to your practice and optical's success

Google Analytics 4 & Your Optical

Jul 22, 2022 3:36:13 PM

As of July 1st of this year, Google has launched their new Google Analytics 4 standard. As an eyecare professional, what does this mean for you and why should you care?

The answer is simple. If your practice wants to measure, track, and/or increase your website's online presence, then you need to make sure you have this set up ASAP! This blog will help guide you in the basics and where to find everything you or your IT team will need.

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Blue Guard lenses give up to 20% protection from harmful blue light (HEV) and provide relief for digital eye strain

Blue Guard Lens Blanks

Jun 24, 2022 1:11:06 PM

Blue light protection for patients continues to be a priority for many ECPs.  The damaging effects of HEV or blue light are just starting to be fully understood. We know your patients are looking for an affordable, clear lens option to protect their vision and overall eye health. That is why in the fall of 2019 we launched our Blue Guard family of lenses. 

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Experience the new Heritage Xtreme progressive lenses, perfect for everyday wear.

IcareLabs Heritage Xtreme

May 20, 2022 11:44:11 AM

Over five years ago, we launched our Heritage line of digital progressives with three offerings. These three designs very quickly became some of our best-selling lenses. Today we are very excited to announce that we have launched six new Heritage freeform digital designs. Along with our proven Heritage, Heritage Plus, and Heritage Ultimate lenses, we have added an ultra-premium design with our Heritage Xtreme.

On top of these four everyday designs, we have also added the Heritage Single Vision, Heritage Office, Heritage Desk, Heritage Sport, and Heritage Driver lenses. These new options will better service SV patients, occupational lens wearers, and patients looking for lenses best suited for playing sports or driving.

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Varilux Liberty 3.0 is available now and it's a great progressive lens for patients entering presbyopia.

Essilor Launches The Varilux Liberty 3.0

May 12, 2022 10:48:06 AM

Essilor of America is excited to announce the launch of the Varilux Liberty 3.0 progressive lens on May 10th, 2022. Backed by the Exclusive Path Optimizer™ technology, the Varilux Liberty 3.0 is a perfect solution for patients who are new to presbyopia.

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2022 Sunglasses season is here

Sunglass Season Is Here!

Apr 21, 2022 2:13:23 PM

Having been in the optical industry for most of my adult life has spoiled me. Like many of you, I have multiple pairs of glasses covering all my needs. For many of us, we probably have multiple pairs for a specific need. This is just what you do when you are in the industry; you try new products and add-ons and enjoy their benefits.

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Using Pinterest as an eye care practice can help boost your networking and marketing

How To Use Pinterest For Eye Care Practices

Apr 11, 2022 10:15:00 AM

Your practice’s digital presence is often one of the first ways people get to know your business. From browsing your website to scrolling through your Instagram, both current and potential patients rely on your online marketing channels to learn more about what your practice has to offer.

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Children wearing the new Eyezen Kids lenses to enhance vision and block harmful blue light

Eyezen Kids Lenses

Apr 5, 2022 4:11:13 PM

Essilor of America has announced the launch of the new Eyezen® Kids lens for April 12, 2022. This will be an add-on to the proven Eyezen family of lenses.

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