4 Steps To Develop A Winning Optical Staff

Posted by James Stephany on Jan 20, 2021 10:20:27 AM

After more years than I would like to count of managing teams in both retail and wholesale environments I have learned one very important fact – I would be nothing without my staff. They have always been just as they are now, my greatest resource. A high-performing staff can make a business or practice great while a low-performing staff can kill one. Having a great team creates an atmosphere that is contagious. Your customers will want to be part of it and will continue to come back as a result of it.

 

It takes work to create good team driven employees that want to serve customers. It doesn’t happen by accident. You will need a focused, strategic, and consistent approach to develop a customer service minded team. Here are a few key factors that could help you develop a team that will represent your practice well while creating a loyal customer base through superior customer service.

Read More

Topics: Optical Sales Coach

NOW AVAILABLE: Transitions XTRActive Polarized

Posted by James Stephany on Jan 15, 2021 9:56:26 AM

Transitions in partnership with Younger Optics have just introduced a revolutionary new photochromic polarized product. By combining all of the benefits of the proven XTRActive Transition product with Polarization your patients now have a product that performs like no other.

Read More

Topics: Lens Add-Ons

What Makes A Great Practice Website?

Posted by Kaia Pankhurst on Jan 4, 2021 9:07:00 AM

It’s 2021, and we are now firmly entrenched in the digital age. With everything from vision screenings to frame try-ons available online, eye care is becoming an increasingly digital business. It’s more important than ever for ECPs to have a modern, updated website.

 

But there’s so much more to a website than the way it looks. These days, user experience is the name of the game. Your site has to be easy to read, easy to navigate, and easy to understand. Bells and whistles aside, there are a few elements that every great eye care website has. They’re the foundation on which you can build your practice’s online presence.

Read More

Topics: ECP Marketing

5 Easy-To-Use Tools To Clean Your Optical Dispensary

Posted by Nick Kidd on Dec 18, 2020 4:49:27 PM

With 2020 coming to a close, one thing that seems to now be part of the lexicon going forward is a renewed interest in keeping things sanitized. While we hoped this would be over by now, it is very obvious that Covid-19 will remain with us for at least a good portion of 2021.

 

In the past, simply dusting frames off once a week was about all the "cleaning" we did. Times have changed and our customers are demanding more out of us regarding sanitation. This takes time that many of us do not have, but it must be done.

 

Luckily, thanks to technology there are more tools than ever before to sanitize your frames and high usage areas in your optical dispensary. Let's take a look at 5 great options that can get the job done quickly and easily.

Read More

Topics: Optical Sales Coach

Shamir Relax 50 & 80 And Shamir Genesis HD Now Produced At IcareLabs

Posted by Dee on Dec 15, 2020 10:32:56 AM

We are excited to announce 3 more amazing Shamir lens designs are now being processed in-house here at IcareLabs. The Shamir Relax 50, Shamir Relax 80, and the Shamir Genesis HD have officially joined the extensive line-up of phenomenal name-brand progressive lens offerings available to our customers.

 

As always, everyone gets our always fair, flat pricing included with these lenses. Let's get to know the benefits of each of these lenses along with their key features.

Read More

Topics: Lens Designs

Value Progressive Offerings For Your Optical Dispensary

Posted by Camille Lowery on Nov 24, 2020 10:13:27 AM

2020 has been an anomaly in many ways. This started off as the year of all things optical. 2020 was going to be 20/20 for our industry. Soon a pandemic rolled in and many opticals across the world were shut down to help control the spread of this unknown and deadly virus. Our economy crashed and when we were allowed to reopen we did not know what to expect. The pleasant surprise for many is the business came back.

Boy, did it come back! Even with the downturn, many people were ready to spend money on new glasses. Q3 was better than anyone could have predicted for our industry. While many are willing to spend good money on good products there are those who continue to be effected by this pandemic. This is not much different than normal times with haves and have-nots.

What progressive are you offering to those on a budget? Do you know these designs? Our industry needs to move away from flattops to grow. Having value options that work is the best way to move your value-minded patient away from bifocals.

Read More

Topics: Lens Designs

Healthy Opticians = Happy Patients!

Posted by James Stephany on Nov 20, 2020 9:59:32 AM

One thing that isn't always at the top of everyone's list around the holidays is staying healthy. We are more focused on getting ready for the holidays and enjoying all the good cooking (myself included).

 

Is your practice encouraging employees to strive for healthy living instead of having that extra helping of mashed potatoes and gravy? Let's look at some easy ways to do just that along with numerous benefits that may surprise you.

Read More

Topics: Optical Sales Coach

Safety Glasses Made Easy With IcareLabs

Posted by Nick Kidd on Nov 13, 2020 4:11:54 PM

What are you doing with your safety business? While many opticals utilize industries in their area to sublimate sales others seem to shy away from safety work.

 

ANSI prescription safety glasses are required at many businesses and work sights. A vast number of jobs across the country require their employees to wear specialty safety glasses to be able to do their job safely every day.

Read More

Topics: Lens Add-Ons

Hoya Going 100% Freeform

Posted by James Stephany on Oct 27, 2020 4:43:43 PM

Hoya Vision Care has just announced that they will be phasing out all of their traditional PALs starting on November 1, 2020. Their announcement mentioned the need for simplification in the offerings. This will have a direct impact on us as we will start seeing our ability to order the Hoya traditional progressive lenses go away sometime in Q4 of 2020.

Read More

Topics: Lens Designs

PracticePlus & IcareLabs Gives Your Optical $30 Back Per Qualified PAL

Posted by James Stephany on Oct 13, 2020 1:45:37 PM

The PracticePlus program can be your complete office solution for your patients. From help with your in-office displays to name brand lenses and no-glare coatings your patients will love.

 

The program also includes easy to achieve goals that provide lifetime rebates for your optical. Right now, you can even get double your money back through the end of 2020!

Read More

Topics: Optical Sales Coach

Subscribe to Email Updates

Request Free Price List

Download our optical price list and you'll get an idea of the money you could save on your largest monthly expense: your lab bill! 

Get Our Full Price List

Recent Posts