How To Get Less Remakes From Your Wholesale Optical Lab

Posted by James Stephany on Mar 30, 2020 3:49:21 PM



In the relationship between the lab and the optician, nothing is more agreed on than the aggravation of redoes and remakes. No one wins when a job has to go back to the lab to be redone.


Above all else, the patient has to experience a delay in receiving their new glasses. Often these delays can harm your reputation as an eye care professional. When the delay goes on long enough it could cost you return business and even force a refund and lost sale.

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Topics: Optical Sales Coach

8 Best Practices For Improving Optical Customer Retention

Posted by James Stephany on Mar 27, 2020 1:53:11 PM

The hard part has been done. Your marketing efforts paid off and you have a new patient. Now comes the next step, what do you to keep them coming back year after year?

 

Retaining your patient base might be the most important job you have. Your goal should always be to turn a first-time buyer into a stark raving mad fan of you and your business. The good news with this is that it will not cost much. You will not need an expensive marketing program to accomplish this.

 

It all starts with you and your staff. Make a few changes and focus on a few tasks and you will see your retention numbers grow.

 

Here are 8 keys to improving your customer retention.

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Topics: ECP Marketing

Optical Training You Can Do From Home

Posted by Camille Lowery on Mar 25, 2020 4:19:12 PM

Across the USA and the world, many of us find ourselves at home or with reduced hours due to the current Covid-19 pandemic. We should all absolutely take this extra time to finally get some of those things at the bottom of our to-do lists done around the house, make more memories with our loved ones, and do a little bit more self-care as well.

 

Even after adding all of that and more into our schedules you may find yourself with the need for something to do. Why not add in some extra optical training for yourself too? Essilor and Shamir have provided two great options that are free for a limited time to help scratch your optical itch during these times.

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Topics: Optical Sales Coach

Transitions GEN 8 Launch Completion and the NEW Varilux Comfort Max

Posted by James Stephany on Feb 24, 2020 9:03:00 AM

Essilor has announced the release of the third wave of Transition Signature GEN 8 lenses. This follows the first 2 waves of GEN 8 released in July and October of 2019. This is great news as the roll out for GEN 8 is now complete.

 

We also have a sneak peek of the new Varilux Comfort Max progressive lens that you won't find anywhere else!

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Topics: Optical Sales Coach

2020 Optical Marketing: Social Media

Posted by Nick Kidd on Feb 18, 2020 9:02:00 AM

Online marketing for your optical business has never been more important or easier than right now. Social media platforms are here to stay and have been one of the largest influences on our culture in the last 20 years. With all of the various social media services and tools available though, it can seem like a daunting task to market your business successfully even if you're familiar with the basics.

 

Luckily for you, IcareLabs is here to help! This blog will cover several of the best free and paid options to help ensure your optical dispensary has a great online footprint so your patients can easily find you.

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Topics: ECP Marketing

The Power Of Kodak Lens

Posted by James Stephany on Feb 7, 2020 4:25:45 PM

 

The power of a brand name cannot be underestimated. You see it every day in what sells with your frame selection. Companies and corporations fight for brand name recognition as they understand the value.

 

A global survey found that 59% of respondents prefer to buy new products with a brand that they know. No other product in our lens industry has a more recognized name than Kodak Lens. While Kodak cameras are no longer hot sellers thanks to the smartphone, the name continues to hold on.

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Topics: ECP Marketing

What's Your 2020 Optical Marketing Goal?

Posted by Nick Kidd on Jan 21, 2020 10:36:05 AM

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

 

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

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Topics: ECP Marketing

What's Your 2020 Optical Sales Vision?

Posted by James Stephany on Jan 13, 2020 2:13:43 PM

2020 is undoubtedly the year of all things optical. IcareLabs wants to make sure you not only meet your optical sales goals for the year, but we want this to be the best year you have ever had!

 

You, like many others, use the new year to make resolutions and/or promises to make changes in your life. Making a resolution is the easy part, sticking with it is another thing altogether. This is why there is a waiting line at the gym in January and by June you would be surprised if you had to wait for a machine. The number one reason that resolutions fail is that we treat them like a sprint and not a marathon.

 

We try and make too many or too big of changes that are just too hard to stick with. Let's focus on some small doable goals for 2020. Keep it simple and have some fun. 

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Topics: Optical Sales Coach

Varilux X Lenses Now Processed In-House At IcareLabs

Posted by James Stephany on Jan 6, 2020 12:36:26 PM

We have just finished an update with our state-of-the-art surfacing equipment which enables us to surface the Varilux X Series lenses in-house. With this, we are now able to produce the full line of Varilux digital products in-house along with the full line of Crizal products.


This enables us to be your one-stop-shop for Varilux and Crizal products!

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Topics: Optical Sales Coach, About IcareLabs

NuPolar CR-39 Mirror Coat Polarized Lenses Now Available!

Posted by Camille Lowery on Dec 13, 2019 10:24:51 AM

IcareLabs is proud to now offer the new CR-39 semi-finished NuPolar mirrored lenses. What does this mean for your practice? Consistent colors assure you that your patients will be happy with their glasses and redos will always match.

 

Let's dive into the NuPolar line to see exactly what makes them such a great product for patients looking at polarized lens options.

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Topics: Optical Sales Coach

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