Customer Experience – What It Is And Why It Matters!

Posted by Camille Lowery on Jul 7, 2020 3:59:40 PM

Customer experience has become a hot term in the retail world. There are many folks out there making a very good living helping businesses improve their overall customer experience for their customers.

 

With all of this, there are many who still confuse customer experience with customer service. In reality, customer service is just one part of the actual customer experience. There are 6 elements to creating a great customer experience.

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Topics: Optical Sales Coach

What Is Your Optical Capture Rate And Why Is It Important?

Posted by James Stephany on Jun 25, 2020 9:00:00 AM

In January of this year, I posted a blog hoping to draw your attention to 3 important drivers of your business to focus on in 2020. These were capture rate, retention, and increase your average sales price (ASP) per sale.

Who could have foreseen the events that have transpired in our world over the last 5 months? The COVID-19 pandemic has shaken all of us to the core. Most non-essentialbusinesses were closed down for some period of time; many for months.

The optical industry was hit as hard as any. Most offices closed to all but emergency services. Opticals were shuttered or left to just do repairs and adjustments. Overall the industry saw up to an 85% reduction in sales. We are coming back strong but still learning to live in the new normal. While we could debate whether all of this caution was warranted or not, the facts remain, we all lost sales. Increasing your optical capture rate has never been more important than now.

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Topics: Optical Sales Coach

Kodak Lens Custom Prints For Your Optical Dispensary Now Available!

Posted by James Stephany on Jun 18, 2020 1:25:17 PM

Kodak Lens now has several fantastic custom printed options that your optical dispensary can take advantage of. These tailored options allow you to remind patients about your practice and the multiple options provided by Kodak Lens. Let's take a look at a few of these choices to get a better idea of how they can help your optical business.

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Topics: ECP Marketing

COMING SOON: The Varilux Comfort Max Progressive Lens

Posted by Camille Lowery on Jun 12, 2020 12:05:46 PM

Big news for fans of the Varilux family of progressive lenses. The new Varilux Comfort Max will be launching on August 11th, 2020! In this blog, we'll touch on everything that we know so far. We'll also take a look at where this new lens will be positioned among the many great Varilux lens offerings so you can be prepared when this lens launches later this year.

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Topics: Lens Designs

Focusing On Your Optical Dispensary And It's Success

Posted by James Stephany on May 27, 2020 3:15:31 PM

Thankfully, many of you have reopened and have started doing business in this new normal Covid-19 world we find ourselves in now. We are strong and resilient and will recover from this, but things have changed. As 2019 closed out our economy was booming. We were seeing some of the lowest unemployment levels in history, consumer confidence was high, and all was good. Then along came this virus and everything has changed.

 

Unemployment is at 15% and many believe it is closer to 20% with those on temporary furlough included. The consumer confidence index crashed in April to its lowest point in 6 years. We are starting to hear from a sizable group of economists that we have already entered a recession. In this politically polarized world we live in I am not sure just what to believe. I do think we all can agree that our consumers have to be shaken. Even those not affected by lay-offs or decreases in business will be a bit more conservative with their money.

 

How can you keep your focus on the success of your optical dispensary?

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Topics: Optical Sales Coach

How To Get Better Online Reviews For Your Optical Dispensary

Posted by Nick Kidd on May 26, 2020 10:13:43 AM

These days online reviews can make or break any business. More so for small businesses like local opticians, independent ODs,  and optical dispensaries. Of course, a bad review is something most of us strive to avoid, but how can we shift our focus on getting more of the positive reviews to be posted by all of the satisfied patients that love the new glasses you've just dispensed to them?

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Topics: ECP Marketing

How To Disinfect Frames On Your Optical's Showroom Floor

Posted by Michelle on May 19, 2020 1:30:32 PM

 

As optical dispensaries across America begin to open back up, it has never been more important to make sure we are all following the CDC's guidelines to protect staff and patients. This handy guide will give you the best practices for ensuring your frame offerings are disinfected.

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Topics: ECP Marketing

Value Products And Your Optical Dispensary

Posted by Dee on Apr 30, 2020 10:35:32 AM

With the start of easing restrictions put in place due to the Coronavirus pandemic, there has never been a better time for your optical business to focus on value products, house brand lenses, and house brand no-glare options. Many Americans have found themselves with tighter budgets than usual. These products give you the ability to lower your price points while keeping your margins intact. 

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Topics: Optical Sales Coach

How To Re-Open Your Optical Business After Covid-19

Posted by James Stephany on Apr 29, 2020 2:45:06 PM

Many practices shut down due to state and federal guidelines that helped us flatten the curve for the Covid-19 pandemic. Currently, some practices are still closed but look to be opening soon. Many have recently opened back up. Here are the American Optometric Associations suggestions for re-opening your practice while still practicing safety and social distancing guidelines.

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Topics: ECP Marketing, Optical Sales Coach

How To Understand Compensated Prescriptions For Patient's Lenses

Posted by James Stephany on Apr 9, 2020 10:45:00 AM

 

Lens technology continues to grow along with the needs and wants of our patients.  More of them are seeking the best vision possible out of their lenses. While high end, compensated lenses more than fill their needs. They have also become viewed by many as a necessary evil. I believe with better understanding, almost all will see them as a necessary good with a few minor drawbacks.

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Topics: Lens Designs

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