IcareLabs Blog

Blue Guard lenses give up to 20% protection from harmful blue light (HEV) and provide relief for digital eye strain

Blue Guard Lens Blanks

Jun 24, 2022 1:11:06 PM

Blue light protection for patients continues to be a priority for many ECPs.  The damaging effects of HEV or blue light are just starting to be fully understood. We know your patients are looking for an affordable, clear lens option to protect their vision and overall eye health. That is why in the fall of 2019 we launched our Blue Guard family of lenses. 

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Experience the new Heritage Xtreme progressive lenses, perfect for everyday wear.

IcareLabs Heritage Xtreme

May 20, 2022 11:44:11 AM

Over five years ago, we launched our Heritage line of digital progressives with three offerings. These three designs very quickly became some of our best-selling lenses. Today we are very excited to announce that we have launched six new Heritage freeform digital designs. Along with our proven Heritage, Heritage Plus, and Heritage Ultimate lenses, we have added an ultra-premium design with our Heritage Xtreme.

On top of these four everyday designs, we have also added the Heritage Single Vision, Heritage Office, Heritage Desk, Heritage Sport, and Heritage Driver lenses. These new options will better service SV patients, occupational lens wearers, and patients looking for lenses best suited for playing sports or driving.

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Varilux Liberty 3.0 is available now and it's a great progressive lens for patients entering presbyopia.

Essilor Launches The Varilux Liberty 3.0

May 12, 2022 10:48:06 AM

Essilor of America is excited to announce the launch of the Varilux Liberty 3.0 progressive lens on May 10th, 2022. Backed by the Exclusive Path Optimizer™ technology, the Varilux Liberty 3.0 is a perfect solution for patients who are new to presbyopia.

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2022 Sunglasses season is here

Sunglass Season Is Here!

Apr 21, 2022 2:13:23 PM

Having been in the optical industry for most of my adult life has spoiled me. Like many of you, I have multiple pairs of glasses covering all my needs. For many of us, we probably have multiple pairs for a specific need. This is just what you do when you are in the industry; you try new products and add-ons and enjoy their benefits.

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Using Pinterest as an eye care practice can help boost your networking and marketing

How To Use Pinterest For Eye Care Practices

Apr 11, 2022 10:15:00 AM

Your practice’s digital presence is often one of the first ways people get to know your business. From browsing your website to scrolling through your Instagram, both current and potential patients rely on your online marketing channels to learn more about what your practice has to offer.

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Children wearing the new Eyezen Kids lenses to enhance vision and block harmful blue light

Eyezen Kids Lenses

Apr 5, 2022 4:11:13 PM

Essilor of America has announced the launch of the new Eyezen® Kids lens for April 12, 2022. This will be an add-on to the proven Eyezen family of lenses.

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Thin lenses are what your patient's want when getting glasses.  Here are three steps to getting thin lenses.

Steps To Improving Thickness And Cut-Out Issues

Mar 28, 2022 11:07:17 AM

To better assist our customers and improve thickness and cut-out, we are expanding our database to begin storing frame information, including the shape and measurements of each frame. This is a brand new tool in our battle against thick lenses and cut-out issues.

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Kodak Total Blue Lenses block 80% of HEV blue light while providing comfort to patients of all ages experiencing an active digital lifestyle

Kodak Total Blue Lens: Comfortable Vision for Your Digital Life

Mar 9, 2022 1:43:05 PM

From working at home to learning online, technology has become an integral part of our lives. Along with the greater need for digital devices, comes the potentially harmful overexposure to High Energy Visible (HEV) Blue Light.

Previously, most of our exposure to HEV Blue Light came from the sun, but now we are also exposed through screens, LED lights, and energy-efficient lightbulbs. The increase in HEV Blue Light exposure could contribute to sore eyes, affect our mood, and disrupt our sleep.

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Attracting new patients to your optical practice is easy when you follow these best practices for your website

Top Way To Attract New Patients To Your Practice

Mar 4, 2022 10:28:19 AM

These days there are likely many eye care and optometry practices in your area. It can be tough to show potential clients who you are and get them through the door.

So, you need to show them who you are, and the easiest way to do that is by building up your online presence.

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