IcareLabs Blog

In today's digital age, online reviews wield significant power over businesses. While positive reviews can boost your reputation and attract new customers, negative reviews have the potential to tarnish your image and deter potential clients. However, negative reviews aren't necessarily a death sentence for your business. In fact, they can be valuable learning experiences and opportunities for growth if handled correctly.

March 2nd is Dr. Seuss’ birthday and the kick-off to National Reading Month which celebrates and encourages reading for all ages. Here at Eye Q Eyewear, this classic children's author has a special place in our hearts as we design and manufacture the Dr. Seuss collection of children’s eyewear.

We've decided to partner with our favorite local lab (IcareLabs, of course!) to offer a promotion in celebration of Dr. Seuss and National Reading Month! From now until the end of March, we will donate $1 for every Dr. Seuss frame sold by IcareLabs. Even better, they have generously offered to match us 1 for 1 with a donation for a total of $2 per frame! 

Hot off the heels of the 2024 Transitions Academy, the new Transitions Gen S lenses will be hitting the market soon. What are the launch details? Are demos available? What makes these new lenses so great? Find out all of that and more in this blog.

EssilorLuxottica has announced that they will be discontinuing several older lens designs within the Varilux product line at the end of this month as part of a push to simplify their product offerings. This will benefit us all and make choosing the correct lens for your patient easier than ever. We'll take a look at what products are going away as well as give you recommendations for replacements in this blog.

In today's digital age, data reigns supreme, especially when it comes to understanding your business and its online presence. For optical practices looking to enhance their marketing strategies, improve patient engagement, and boost overall success, leveraging powerful analytics tools like Google Analytics 4 (GA4) is essential. In this blog post, we'll delve into the reasons why optical practices should embrace GA4 and how it can revolutionize their operations.

Years ago, polarized mirrored lenses could only be done with custom coating. These days we now have the option to get pre-coated mirrors too. So what is the difference and is one better than the other? This blog will cover all the ins and outs of both custom coat and pre-coated polarized mirror options. We think you'll agree there is a clear winner between the two!

Safety lenses and safety frames are an established and consistent section of the overall optical market with prescription safety being a built-in segment of business required by many employers for their employees to safely do their jobs. So the question is, what are you doing to make sure your optical is also getting its fair share of this business?

In the heart of IcareLabs, beyond the machinery and technology, lies a bond that goes beyond the business realm – a connection that considers our accounts not just as clients, but as an integral part of our extended family. For 56 years, this family has been the cornerstone of IcareLabs, shaping it into the optical powerhouse it is today.

Discover the cutting-edge technology and exceptional vision quality of Varilux progressive lens technology. Varilux has been at the forefront of progressive lens innovation for years. With each new iteration, the technology and design have continued to evolve, providing wearers with an unmatched visual experience. From the early days of the original Varilux and Comfort lenses to the advanced materials and manufacturing processes used today, the evolution of Varilux has been driven by a commitment to excellence and a desire to meet the ever-changing needs of your patients.

As the year 2023 comes to a close, many of us have likely already started making New Year's resolutions. Setting goals and making plans for the upcoming year are undoubtedly important. However, I would argue that it is equally important to take the time to reflect on the past year.