IcareLabs Blog

Email marketing has been around almost as long as the internet. These days though, many practices still either don't use email marketing at all or are not using it to help increase their sales. So what are the best ways to drive patients back to your store for another pair of glasses?

Before becoming the new Onboarding Account Manager here at IcareLabs, I worked for over a year in our finishing department mounting lenses for your jobs. With over 10 years of retail optical experience and being ABO certified, I wanted to share some tips for mounting lenses into Zyl frames. Hopefully, these tips can improve your finishing process to help keep your patients happy.

Mark Twain, in response to a newspaper article reporting his death, hilariously stated that "The reports of my demise are greatly exaggerated". This famous quote could have been used by our industry numerous times over the past few decades.

As most know by now, June 27th is National Sunglasses Day. I am pretty sure that most of us are not planning a big cookout, family time, and presents. It does fall on a Tuesday which already has its own purpose. Who doesn't enjoy Taco Tuesday? I believe tacos cover 4 of the 5 major food groups, but I digress.

In the world of optics, precision and innovation have led to significant advancements in lens technology. Aspheric lenses have gained recognition for their ability to improve visual clarity, reduce distortion, and enhance overall comfort. This article explores the numerous benefits of aspheric lenses and highlights why they should be considered for various applications.

This blog is coming to you live from New Orleans, LA. where Essilor is kicking off training to sales teams on the upcoming Varilux XR and XR track. Tina Farrell, our Director of Account Management, and myself were fortunate enough to be part of these trainings.

Over the years working with ECPs, I was always shocked to hear how many offices don't sell or even offer anti-reflective coating to their patients. Even with more budget-friendly offices, you are doing a disservice to your patients by not at least offering it.

Today we celebrate 55 amazing years thanks to our amazing team members. We would also like to thank the many eyecare professionals across the USA who have supported us over the years.

Let's take a look at what 55 years looks like in numbers.

In our final installment of this three-part series on optical formulas, we are going to look into compound lenses and the optical cross.

As we continue to expand our supply frame offerings, we now have safety frames from Hudson Optical available. As with all our supply frames, you can order them with prescription safety lenses all in one shot directly through your myIcareLabs account. This provides faster turnaround time and better service levels.