IcareLabs Blog

Signet Armorlite believes in supporting Independent Eye Care Professionals and this commitment is clearly on display with the introduction of the Kodak Lens Smiles - a new optical growth program that can deliver up to $15,000 in benefits to your practice.

Author and motivational speaker John Maxwell once said that “everything worthwhile is uphill." While this is a true and profound statement, I don't think that it is something that most of us do not know. So many great quotes speak to this same subject. For example, John Hawkins once said that "if success were easy, everyone would do it."

But why is it this way? Does success have to be hard? Why are the best things in life often difficult to obtain? We could get deep into the weeds with this subject and never find our way out. To avoid this, let’s narrow it down a little. Let’s simply look into being just a little bit more successful in your optical business.

Being on the first page of Google’s search results isn’t a miracle or the luck of the draw. It takes strategy, work, and time to see your website show up. Fortunately, part of this strategy is quick, easy, and free—like setting up a Google My Business (GMB) listing for your practice.

Whether you’re looking to increase awareness of your business or convert search traffic into patients, having a GMB increases visibility. If a Google user has to spend more than 5 seconds looking for an answer, they’ve already moved on.

My name is Tina Farrell and I am so excited to be part of the IcareLabs team. I have worked in the optical industry for over 33 years and have been a customer of IcareLabs for over 15 years. Working with them from the outside only grew my desire to be part of something so special.

While it has been many years since I have dispensed glasses, the memories of troubled patients are still fresh in my mind. I had the blessing of being trained under a master optician back in the days when this still meant something. I wish I could remember half of what he shared with me.

Through this training early in my career, along with hundreds if not thousands of calls working with dispensers over the last 18 years I've been with IcareLabs, I feel I have become pretty good at troubleshooting issues with a pair of glasses.

Much like a complex recipe, troubleshooting seems challenging from the outside. However, when broken down into individual steps it becomes effortless. In comparison with cooking, following each step in sequence makes even the most complex dishes seem easy.

It’s no secret that new products create excitement. When you’ve got stunning new eyewear to show off, a trunk show is a perfect way to generate interest in the products — and your practice! So, what exactly is a trunk show?

With this year almost complete, 2021 has truly been a year for the history books; in more ways than we can count. Earlier this year, the 3rd generation of Payne leadership took the helm at IcareLabs. I proudly accepted the position of President alongside my cousin, Tyler Payne, stepping into the Executive Vice President role and my brother, James Payne, as our Vice President of Technology.

We are also blessed to have the brilliant wisdom of Scott & Skip Payne to continue guiding us in their Senior Advisor roles. I know my grandfather would be proud to see how far we have come as a company and as a family.

Last month we asked for some input from our readers, both customers and prospects, on what content they would like to see in our newsletters. We had some good responses; one request was on fixed/variable progressives. While we have dug into this in the past it might be time for a refresher.

Recently we had the opportunity to give back to our community and help enrich the lives of elementary students in our community with the Great American Teach-In. This annual event invites local businesses to come and speak to students directly about what they do and how they do it.

Never in the history of optics have your patients had so many options to choose from. With hundreds of progressive designs, multiple photochromic options, and a vast array of materials it is easier than ever to fill their needs.