IcareLabs Blog

March is Workplace Eye Wellness Month

March Is Workplace Eye Wellness Month

Mar 2, 2021 9:31:28 AM

March has been named Workplace Eye Wellness month by Prevent Blindness, a long-term pioneer in non-profit eye health awareness across the world that started in 1908. They've spent decades researching and collaborating with ECPs with the mission to prevent blindness and preserve sight.

One of their keys to focus on this month is digital eye strain. Here are several great tips you can pass along to your patients (and your employees) to help with this common issue.

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4 key success drivers to a successful optical staff

4 Steps To Develop A Winning Optical Staff

Jan 20, 2021 10:20:27 AM

After more years than I would like to count of managing teams in both retail and wholesale environments I have learned one very important fact – I would be nothing without my staff. They have always been just as they are now, my greatest resource. A high-performing staff can make a business or practice great while a low-performing staff can kill one. Having a great team creates an atmosphere that is contagious. Your customers will want to be part of it and will continue to come back as a result of it.

It takes work to create good team driven employees that want to serve customers. It doesn’t happen by accident. You will need a focused, strategic, and consistent approach to develop a customer service minded team. Here are a few key factors that could help you develop a team that will represent your practice well while creating a loyal customer base through superior customer service.

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How to sanitize your optical dispensary

5 Easy-To-Use Tools To Clean Your Optical Dispensary

Dec 18, 2020 4:49:27 PM

With 2020 coming to a close, one thing that seems to now be part of the lexicon going forward is a renewed interest in keeping things sanitized. While we hoped this would be over by now, it is very obvious that Covid-19 will remain with us for at least a good portion of 2021.

In the past, simply dusting frames off once a week was about all the "cleaning" we did. Times have changed and our customers are demanding more out of us regarding sanitation. This takes time that many of us do not have, but it must be done.

Luckily, thanks to technology there are more tools than ever before to sanitize your frames and high usage areas in your optical dispensary. Let's take a look at 5 great options that can get the job done quickly and easily.

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Healthy optician leads to happier patients

Healthy Opticians = Happy Patients!

Nov 20, 2020 9:59:32 AM

One thing that isn't always at the top of everyone's list around the holidays is staying healthy. We are more focused on getting ready for the holidays and enjoying all the good cooking (myself included).

Is your practice encouraging employees to strive for healthy living instead of having that extra helping of mashed potatoes and gravy? Let's look at some easy ways to do just that along with numerous benefits that may surprise you.

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Easy ways to improve morale at your optical

How Do You Improve Morale At Your Optical?

Jul 20, 2020 9:52:17 AM

Running a business and managing staff has changed a bit over the last 20 years or so. There was a time when just paying your employees a fair wage, insurance, and a safe environment to do their job was enough to keep everyone happy.

Times have changed and so have employee expectations. We’ve all seen how companies like Google offer all kinds of perks to not only draw in good people but more importantly keep up morale.

Here are a few key ideas to make working for you more fun and rewarding. By following some of these you will improve your morale and teamwork. Most of these will cost you very little out of pocket when compared to how much they can boost your team’s morale.

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IcareLabs teaches you how to use the customer experience to keep patients coming back!

Customer Experience – What It Is And Why It Matters!

Jul 7, 2020 3:59:40 PM


Customer experience has become a hot term in the retail world. There are many folks out there making a very good living helping businesses improve their overall customer experience for their customers.

 

With all of this, there are many who still confuse customer experience with customer service. In reality, customer service is just one part of the actual customer experience. There are 6 elements to creating a great customer experience.

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IcareLabs can help your optical track and improve it's capture rate

What Is Your Optical Capture Rate And Why Is It Important?

Jun 25, 2020 9:00:00 AM

In January of this year, I posted a blog hoping to draw your attention to 3 important drivers of your business to focus on in 2020. These were capture rate, retention, and increase your average sales price (ASP) per sale.

Who could have foreseen the events that have transpired in our world over the last 5 months? The COVID-19 pandemic has shaken all of us to the core. Most non-essentialbusinesses were closed down for some period of time; many for months.

The optical industry was hit as hard as any. Most offices closed to all but emergency services. Opticals were shuttered or left to just do repairs and adjustments. Overall the industry saw up to an 85% reduction in sales. We are coming back strong but still learning to live in the new normal. While we could debate whether all of this caution was warranted or not, the facts remain, we all lost sales. Increasing your optical capture rate has never been more important than now.

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Your optical dispensary and the success of your business start with you!

Focusing On Your Optical Dispensary And It's Success

May 27, 2020 3:15:31 PM

Thankfully, many of you have reopened and have started doing business in this new normal Covid-19 world we find ourselves in now. We are strong and resilient and will recover from this, but things have changed. As 2019 closed out our economy was booming. We were seeing some of the lowest unemployment levels in history, consumer confidence was high, and all was good. Then along came this virus and everything has changed.

Unemployment is at 15% and many believe it is closer to 20% with those on temporary furlough included. The consumer confidence index crashed in April to its lowest point in 6 years. We are starting to hear from a sizable group of economists that we have already entered a recession. In this politically polarized world we live in I am not sure just what to believe. I do think we all can agree that our consumers have to be shaken. Even those not affected by lay-offs or decreases in business will be a bit more conservative with their money.

How can you keep your focus on the success of your optical dispensary?

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How to get better online reviews for your optical shop

How To Get Better Online Reviews For Your Optical Dispensary

May 26, 2020 10:13:43 AM

These days online reviews can make or break any business. More so for small businesses like local opticians, independent ODs,  and optical dispensaries. Of course, a bad review is something most of us strive to avoid, but how can we shift our focus on getting more of the positive reviews to be posted by all of the satisfied patients that love the new glasses you've just dispensed to them?

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5 steps to easily clean your frames

How To Disinfect Frames On Your Optical's Showroom Floor

May 19, 2020 1:30:32 PM

 

As optical dispensaries across America begin to open back up, it has never been more important to make sure we are all following the CDC's guidelines to protect staff and patients. This handy guide will give you the best practices for ensuring your frame offerings are disinfected.

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