Mar 27, 2025 8:14:49 AM
No matter how hard we try, work can sometimes feel like a bit of a grind. We all slip into bad habits, fall behind, and leave things unfinished. It's usually not something we plan or decide to do on purpose. We get busy, focus intensely on what's right in front of us, and before we know now it, things have become more challenging.
Oct 21, 2024 1:13:58 PM
In today’s competitive optical industry, it’s not just the quality of the eyewear or the latest technology that drives success—exceptional customer service can be the game-changer. In a field where product offerings are often similar, the experience your clients have in your practice can be what truly distinguishes your brand from others. Here’s how superior customer service can set your optical practice apart.
Sep 2, 2024 10:00:00 AM
If you are the owner of a small optical or optometry office, you probably are fully aware of this, but we felt it worth sharing for those who were not. Starting January 1, 2024, most small businesses will have to report information about their beneficial owners to the Financial Crime Enforcement Network (FinCEN), a bureau of the U.S. Department of the Treasury. Beneficial owners are individuals who own or control the business.
Aug 7, 2024 11:06:08 AM
The U.S. Department of Labor’s Wage and Hour Division recently announced a proposed notice of rule-making to update and revise the regulations that govern the exemption of certain white-collar employees from minimum wage and overtime pay. These rules can directly affect your optical practice.
Jun 26, 2024 8:39:44 AM
Patient flow is a critical component of any healthcare practice, including optical clinics. Efficient patient flow ensures that patients receive timely care, enhances patient satisfaction, and improves the overall productivity of the practice. Here are some key strategies to improve patient flow in an optical practice:
Feb 14, 2024 12:06:44 PM
In today's digital age, data reigns supreme, especially when it comes to understanding your business and its online presence. For optical practices looking to enhance their marketing strategies, improve patient engagement, and boost overall success, leveraging powerful analytics tools like Google Analytics 4 (GA4) is essential. In this blog post, we'll delve into the reasons why optical practices should embrace GA4 and how it can revolutionize their operations.
Dec 18, 2023 3:41:19 PM
As the year 2023 comes to a close, many of us have likely already started making New Year's resolutions. Setting goals and making plans for the upcoming year are undoubtedly important. However, I would argue that it is equally important to take the time to reflect on the past year.
Nov 30, 2023 11:30:06 AM
Don't let holiday shipping delays cause you undo stress! Discover effective tips to ensure your packages arrive on time and your patients remain happy.
Oct 23, 2023 9:00:00 AM
The optical world has so much to offer to patients needing glasses but there just isn't enough time in the world to explain all of the upgrades and benefits that these features can bring to an individual. That's when posters, brochures, or even displays come in handy!
Oct 11, 2023 1:37:29 PM
"Price is what you pay; value is what you get" is one of Warren Buffett's most famous quotes. While a lot of people are familiar with this quote, many do not put this into practice. Understanding value vs. price is key for not only your sales dollars but also your patient's satisfaction and return business.