IcareLabs Blog

Don't let holiday shipping delays cause you undo stress! Discover effective tips to ensure your packages arrive on time and your patients remain happy.

The optical world has so much to offer to patients needing glasses but there just isn't enough time in the world to explain all of the upgrades and benefits that these features can bring to an individual. That's when posters, brochures, or even displays come in handy!

"Price is what you pay; value is what you get" is one of Warren Buffett's most famous quotes. While a lot of people are familiar with this quote, many do not put this into practice. Understanding value vs. price is key for not only your sales dollars but also your patient's satisfaction and return business.

If you're like most workers in America today, you're probably tired and having trouble sleeping. Work seems to follow you everywhere - from the dinner table to family gatherings and even into bed. It's time for a vacation, or as our friends across the great pond call it, a holiday. Whatever you want to call it, you definitely need it.

Mark Twain, in response to a newspaper article reporting his death, hilariously stated that "The reports of my demise are greatly exaggerated". This famous quote could have been used by our industry numerous times over the past few decades.

I know that this is going to be a touchy subject for many of you. With the current economy, we are hearing a bunch of noise about consumers not being able to handle it anymore. They have reached their limits and don't have any money left to spend. You are hearing this and in many cases anticipating a substantial drop in exams and purchases. 

We know that cancellations without notice can negatively affect your optometric practice. It’s not always an easy task to provide every patient with the best experience and care from their arrival to their departure.

Doing your best to give your patient an experience that’s hard to forget (of course, in a positive way) will contribute to a decrease in patients not showing up for their scheduled appointments. It will also increase great reviews and word-of-mouth referrals, which can greatly contribute to attracting new patients to your business.

Keeping employees on the manufacturing floor happy is one of my key goals. Let’s face it, the job can be physically and mentally stressful. I am constantly looking for something to engage the employees in some fun and stimulate some good feelings about how special each and every one of our employees are to IcareLabs.

One thing we have consistently been asked over the years is how small business owners in the optical industry can give back in a meaningful way to their community. Being able to utilize your unique skills as an OD or an optician is only one step in the process. The Essilor Vision Foundation can partner with you to help provide frames, lenses, and eye exams at no cost to underprivileged children and their family members in your area.

We have all been there, shorthanded, and in need of a new team member or two. While this always seems like a daunting task for a small business owner it doesn’t have to be.

With a little preparation and a plan, your next hiring experience could be a good one.