IcareLabs Blog

How to create a successful PAL strategy for your optical shop

Creating a Successful PAL Strategy

Dec 13, 2024 4:07:55 PM

Let me share a little secret with you... your job is really challenging! There's something unique about selling a medical device in a retail environment. Working with the public, even in the best conditions, isn't for the faint-hearted.

The ideal scenario would be selling people products for their hobbies, where they get to buy fun things to enjoy their favorite activities. In this blog, I'll share how to create a strategy to help you sell more progressive lenses that really works.

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Overcoming the Summer Slump in the Optical Industry

Overcoming The Summer Slump in the Optical Industry

Jul 22, 2024 12:48:14 PM

The summer months can be challenging for the optical industry, with many customers on vacation or simply postponing their eye care needs. However, this period doesn't have to be a downturn for your business. By implementing strategic initiatives, you can turn the summer slump into a season of growth. Here are some effective tips to help you generate more business during the summer months.

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Increase your second pair sales with these five simple steps

Five Steps to Increase 2nd Pair Sales

Aug 10, 2023 8:58:51 AM

Imagine entering a whole new dimension. A dimension that goes beyond sight and sound and delves into the mind. In this world, you would only have one pair of glasses, with no sun protection or glare protection. Style would matter only in clothing and accessories but not in eyewear. Digital eye fatigue would be the norm, expected and accepted.

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Growing your business by knowing your sales, setting goals, and celebrating

Climbing The Optical Mountain In 2022

Feb 11, 2022 4:33:11 PM

Author and motivational speaker John Maxwell once said that “everything worthwhile is uphill." While this is a true and profound statement, I don't think that it is something that most of us do not know. So many great quotes speak to this same subject. For example, John Hawkins once said that "if success were easy, everyone would do it."

But why is it this way? Does success have to be hard? Why are the best things in life often difficult to obtain? We could get deep into the weeds with this subject and never find our way out. To avoid this, let’s narrow it down a little. Let’s simply look into being just a little bit more successful in your optical business.

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Boost sales for your optical dispensary or optometric practice with 3 easy steps

Boost Optical Sales With 3 Easy Steps

Jun 29, 2021 11:16:52 AM

Everyone wishes they could boost their sales, right? Increasing revenue for your optical dispensary is as easy as 1, 2, 3 when you use the good/better/best rule of optical sales, educate with needs-based conversations, and shoot those shots for 2nd pair sales. Let's take a look at how implementing this strategy can have a major impact on your bottom line.

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The Power of Value PALs

The Power Of Value PALs

Aug 24, 2020 4:08:47 PM

Selling is simply about having a conversation with a person and helping them improve their lives. What other industry offers a better life improvement than ours? A recent study showed that people prioritized their vision over any other part of their bodies. We would rather lose limbs than vision.

We get to help create better vision for our fellow human beings every day. There are not many better callings than what we get to do. It should be rewarding, easy, and stress-free but we all know it often isn’t. So what can we do to try and keep it simple and not lose the sale?

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IcareLabs can help your optical track and improve it's capture rate

What Is Your Optical Capture Rate And Why Is It Important?

Jun 25, 2020 9:00:00 AM

In January of this year, I posted a blog hoping to draw your attention to 3 important drivers of your business to focus on in 2020. These were capture rate, retention, and increase your average sales price (ASP) per sale.

Who could have foreseen the events that have transpired in our world over the last 5 months? The COVID-19 pandemic has shaken all of us to the core. Most non-essentialbusinesses were closed down for some period of time; many for months.

The optical industry was hit as hard as any. Most offices closed to all but emergency services. Opticals were shuttered or left to just do repairs and adjustments. Overall the industry saw up to an 85% reduction in sales. We are coming back strong but still learning to live in the new normal. While we could debate whether all of this caution was warranted or not, the facts remain, we all lost sales. Increasing your optical capture rate has never been more important than now.

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