May 24, 2018 9:41:00 AM
May 15, 2018 9:12:00 AM
May 8, 2018 10:14:00 AM
Dec 18, 2017 10:33:00 PM
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Package Pricing
In this video, James Stephany talks about how to get better market penetration with Transitions and increase your profits, too! With the tips found in this quick video below, you can help drive your sales and patient satisfaction through the roof.
Dec 11, 2017 10:13:00 AM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up. This week's topic is blue light protection, one of the largest growing segments in optical. Many patients are confused by what these lenses actually provide, it's your job to make sure they understand exactly what these types of lenses can provide them to help set realistic expectations.
Package Pricing With Your Blue Light Protection
In this video, James Stephany walks us through the need for, and some of the options for Blue Light Lenses. Feel free to visit our Blue Light Resource Center page to find sales aids, white papers, and much more on all of the blue light products IcareLabs has to offer. Offering blue light protection as a package deal can help boost your optical sales too!
Dec 5, 2017 9:44:00 AM
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Occupational/Office Lenses
In this video, James Stephany reviews the various occupational/office lenses. These lenses are a great option for both patients working in a busy, fast-paced work environment as well as those who use a lot of digital devices (e.g. cell phones, tablets, laptops) in their normal daily routines.
Nov 27, 2017 10:32:00 AM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up. This video is all about VICTORY DRIVERS!
Package Pricing
In this video, James Stephany discusses how individual "stats" from our optical business all add up to victory - much like a sports team. Setting realistic, achievable goals can help motivate you and your staff to strive for success. One of the best things about hitting your goals is positive momentum. They make it easier to keep focused and also help see areas that may need improvement.
Nov 14, 2017 9:01:00 AM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Package Pricing
In this video, James Stephany talks about the importance of package pricing vs a la carte pricing to help increase revenue, and keep patients happy. Knowing the difference and when it's best to use each can help your optical in more ways than you think!
Nov 7, 2017 4:04:31 PM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Friends Buy From Friends
In this video, James Stephany discusses the importance of relationships in the retail optical business. Your patients count on you to provide your medical expertise to guide them to a purchase that meets all their needs. Being able to communicate the benefits of each product in a value-driven, easy to understand way really does make a big difference!
Dec 10, 2015 4:04:12 PM
Have you considered selling Prescription Safety Eyewear to grow your optical business?
Savvy optical industry businesses capitalize on the prescription safety eyewear segment. According to the 2014 Vision Council ECP Report, only about two-thirds of independent eye care practices offer the ANSI-rated Z87 safety eyewear.
When asking questions on occupation, daily activities, lifestyles, habits, hobbies etc., safety eyewear may apply to your patient. Take a couple of minutes to inform and educate them in eye safety. Even if their employer does not mandate that they wear safety eyewear, you are in the position to recommend it. They may listen to your recommendation more than their employer’s.