Non-Traditional Marketing For Eyecare Professionals

Posted by Nick Kidd on Aug 3, 2020 9:02:00 AM

Here at IcareLabs we strive to provide ECPs across the country not just with the best selection of high quality lenses for the best prices, but also with tools to help elevate your optical business. We understand that when one optical does well, everyone in our industry benefits from it!

 

That's a big part on why we write these blogs and provide our Resource Center to all ECPs at no cost, regardless of having an account with us or not. Most opticals across the country are spending a good chunk of their budgets on various marketing techniques, but what are some non-traditional marketing options you could be using to augment your other marketing efforts?

Read More

Topics: ECP Marketing

Kodak Lens Custom Prints For Your Optical Dispensary Now Available!

Posted by James Stephany on Jun 18, 2020 1:25:17 PM

Kodak Lens now has several fantastic custom printed options that your optical dispensary can take advantage of. These tailored options allow you to remind patients about your practice and the multiple options provided by Kodak Lens. Let's take a look at a few of these choices to get a better idea of how they can help your optical business.

Read More

Topics: ECP Marketing

How To Get Better Online Reviews For Your Optical Dispensary

Posted by Nick Kidd on May 26, 2020 10:13:43 AM

These days online reviews can make or break any business. More so for small businesses like local opticians, independent ODs,  and optical dispensaries. Of course, a bad review is something most of us strive to avoid, but how can we shift our focus on getting more of the positive reviews to be posted by all of the satisfied patients that love the new glasses you've just dispensed to them?

Read More

Topics: ECP Marketing

How To Disinfect Frames On Your Optical's Showroom Floor

Posted by Michelle on May 19, 2020 1:30:32 PM

 

As optical dispensaries across America begin to open back up, it has never been more important to make sure we are all following the CDC's guidelines to protect staff and patients. This handy guide will give you the best practices for ensuring your frame offerings are disinfected.

Read More

Topics: ECP Marketing

How To Re-Open Your Optical Business After Covid-19

Posted by James Stephany on Apr 29, 2020 2:45:06 PM

Many practices shut down due to state and federal guidelines that helped us flatten the curve for the Covid-19 pandemic. Currently, some practices are still closed but look to be opening soon. Many have recently opened back up. Here are the American Optometric Associations suggestions for re-opening your practice while still practicing safety and social distancing guidelines.

Read More

Topics: ECP Marketing, Optical Sales Coach

8 Best Practices For Improving Optical Customer Retention

Posted by James Stephany on Mar 27, 2020 1:53:11 PM

The hard part has been done. Your marketing efforts paid off and you have a new patient. Now comes the next step, what do you to keep them coming back year after year?

 

Retaining your patient base might be the most important job you have. Your goal should always be to turn a first-time buyer into a stark raving mad fan of you and your business. The good news with this is that it will not cost much. You will not need an expensive marketing program to accomplish this.

 

It all starts with you and your staff. Make a few changes and focus on a few tasks and you will see your retention numbers grow.

 

Here are 8 keys to improving your customer retention.

Read More

Topics: ECP Marketing

2020 Optical Marketing: Social Media

Posted by Nick Kidd on Feb 18, 2020 9:02:00 AM

Online marketing for your optical business has never been more important or easier than right now. Social media platforms are here to stay and have been one of the largest influences on our culture in the last 20 years. With all of the various social media services and tools available though, it can seem like a daunting task to market your business successfully even if you're familiar with the basics.

 

Luckily for you, IcareLabs is here to help! This blog will cover several of the best free and paid options to help ensure your optical dispensary has a great online footprint so your patients can easily find you.

Read More

Topics: ECP Marketing

The Power Of Kodak Lens

Posted by James Stephany on Feb 7, 2020 4:25:45 PM

 

The power of a brand name cannot be underestimated. You see it every day in what sells with your frame selection. Companies and corporations fight for brand name recognition as they understand the value.

 

A global survey found that 59% of respondents prefer to buy new products with a brand that they know. No other product in our lens industry has a more recognized name than Kodak Lens. While Kodak cameras are no longer hot sellers thanks to the smartphone, the name continues to hold on.

Read More

Topics: ECP Marketing

What's Your 2020 Optical Marketing Goal?

Posted by Nick Kidd on Jan 21, 2020 10:36:05 AM

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

 

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

Read More

Topics: ECP Marketing

Utilizing Point-Of-Purchase Materials To Boost Your Optical Sales

Posted by Nick Kidd on Nov 13, 2019 12:56:07 PM

Point-of-purchase materials are a key factor in any optical shop to help drive sales. Usually referred to as POP, there are several varieties you can choose from.

 

No matter which type of POP you pick, they are almost always a net positive for your dispensary. One thing is sure though, if a patient doesn't understand how a product benefits them then they are considerably less likely to purchase it.

 

Let's take a quick look at the common types of POP and the best ways to utilize them to help increase your optical sales.

Read More

Topics: ECP Marketing

Subscribe to Email Updates

Request Free Price List

Download our optical price list and you'll get an idea of the money you could save on your largest monthly expense: your lab bill! 

Get Our Full Price List

Recent Posts