IcareLabs Blog

Using Pinterest as an eye care practice can help boost your networking and marketing

How To Use Pinterest For Eye Care Practices

Apr 11, 2022 10:15:00 AM

Your practice’s digital presence is often one of the first ways people get to know your business. From browsing your website to scrolling through your Instagram, both current and potential patients rely on your online marketing channels to learn more about what your practice has to offer.

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Attracting new patients to your optical practice is easy when you follow these best practices for your website

Top Way To Attract New Patients To Your Practice

Mar 4, 2022 10:28:19 AM

These days there are likely many eye care and optometry practices in your area. It can be tough to show potential clients who you are and get them through the door.

So, you need to show them who you are, and the easiest way to do that is by building up your online presence.

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Using Google My Business to make your website show up more within Google's search engines

Why Google My Business Is Important

Feb 4, 2022 12:55:59 PM

The Top 6 Benefits of Google My Business

Being on the first page of Google’s search results isn’t a miracle or the luck of the draw. It takes strategy, work, and time to see your website show up. Fortunately, part of this strategy is quick, easy, and free—like setting up a Google My Business (GMB) listing for your practice.

Whether you’re looking to increase awareness of your business or convert search traffic into patients, having a GMB increases visibility. If a Google user has to spend more than 5 seconds looking for an answer, they’ve already moved on.

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LinkedIn for Eyecare Professionals

LinkedIn For Eyecare Professionals

Aug 24, 2021 4:11:25 PM

LinkedIn is known as a great social media for growing your professional network or looking for new employees, but you can also leverage it for your retail optical store. All it takes is a little out-of-the-box thinking on your part and you can easily add another online resource for your patients.

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Learn how to deal with negative reviews for your optical

How To Deal With Negative Reviews

Jul 7, 2021 3:59:10 PM

It can be hard to get reviews for your practice in general. But when a negative review comes through, it can be easy to regret asking your patients to leave one in the first place.

Negative reviews are bound to happen, so when they do, here’s how to deal with them.

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How to use Google My Business for your optical dispensary

Google My Business For Optical

Apr 21, 2021 2:40:37 PM

Few retail businesses around today can get by without having some presence on the world's most popular search engine. Of course, we are talking about Google. Did you know there are several free features Google My Business makes available to business owners?

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How do you make a great practice or optical shop website?

What Makes A Great Practice Website?

Jan 4, 2021 9:07:00 AM

It’s 2021, and we are now firmly entrenched in the digital age. With everything from vision screenings to frame try-ons available online, eye care is becoming an increasingly digital business. It’s more important than ever for ECPs to have a modern, updated website.

 

But there’s so much more to a website than the way it looks. These days, user experience is the name of the game. Your site has to be easy to read, easy to navigate, and easy to understand. Bells and whistles aside, there are a few elements that every great eye care website has. They’re the foundation on which you can build your practice’s online presence.

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