IcareLabs Blog

Cause marketing will help your community while also promoting your business.

Cause Marketing For ECPs

Feb 27, 2023 4:55:48 PM

As an eyecare professional, finding ways to have your practice stand out in the sea of big box retailers and chain stores can be a bit overwhelming. One of the best ways to do so is by focusing on a cause for your marketing efforts. So what is cause marketing and how can it benefit your optical shop?

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How to keep loyal patient's coming back

Loyal Patients - How To Keep Them Coming Back

Oct 21, 2022 4:29:30 PM

Our world is one of constant routine. Whether it's a morning routine or a physical/mental health routine, everyone has a schedule established.

This is no different from your patients’ eye care routine. If you're already conveying the proper communication, your patients know that it's important to visit for regular eye exams. However, how do you ensure they are actually visiting for these exams? What's more, how do you encourage them to visit your practice for more than just an eye exam?

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The new year is approaching which means new goals are to be set.

ECP Marketing For The End Of 2022

Aug 30, 2022 10:11:00 AM

With the end of 2022 on the horizon, we are seeing ECPs across the country looking for ways to maximize their profit margins. Most of us in this industry expect the ebbs and flows throughout the year, and with the back to school rush behind us, how do you end the year in the black?

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Build a YouTube channel for your eye care business to help build trust with your consumers

Building a YouTube Channel for Your Eye Care Business

Aug 12, 2022 2:34:18 PM

YouTube is the second largest search engine out there. We use it for entertainment, education, even falling asleep! It’s become an indispensable tool for day-to-day living—especially among millennials.
So why don’t most eye care practices have a presence on YouTube? You probably have a Facebook page, because you know that’s where a lot of potential patients are. But consider for a second that YouTube’s search volume is three times higher than Facebook’s, and it starts to feel like you may be spending your time in the wrong place.

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Google Analytics 4 can be a key to your practice and optical's success

Google Analytics 4 & Your Optical

Jul 22, 2022 3:36:13 PM

As of July 1st of this year, Google has launched their new Google Analytics 4 standard. As an eyecare professional, what does this mean for you and why should you care?

The answer is simple. If your practice wants to measure, track, and/or increase your website's online presence, then you need to make sure you have this set up ASAP! This blog will help guide you in the basics and where to find everything you or your IT team will need.

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Using Pinterest as an eye care practice can help boost your networking and marketing

How To Use Pinterest For Eye Care Practices

Apr 11, 2022 10:15:00 AM

Your practice’s digital presence is often one of the first ways people get to know your business. From browsing your website to scrolling through your Instagram, both current and potential patients rely on your online marketing channels to learn more about what your practice has to offer.

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Attracting new patients to your optical practice is easy when you follow these best practices for your website

Top Way To Attract New Patients To Your Practice

Mar 4, 2022 10:28:19 AM

These days there are likely many eye care and optometry practices in your area. It can be tough to show potential clients who you are and get them through the door.

So, you need to show them who you are, and the easiest way to do that is by building up your online presence.

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Using Google My Business to make your website show up more within Google's search engines

Why Google My Business Is Important

Feb 4, 2022 12:55:59 PM

Being on the first page of Google’s search results isn’t a miracle or the luck of the draw. It takes strategy, work, and time to see your website show up. Fortunately, part of this strategy is quick, easy, and free—like setting up a Google My Business (GMB) listing for your practice.

Whether you’re looking to increase awareness of your business or convert search traffic into patients, having a GMB increases visibility. If a Google user has to spend more than 5 seconds looking for an answer, they’ve already moved on.

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