IcareLabs Blog

Marketing Emails - How Consumers Really Feel

Dec 7, 2016 3:27:53 PM

The Email Conundrum

It's easy and very economical. Just fire up your favorite email program and in minutes, you've got a shiny, new marketing email ready to send to your entire database of eye care patients.

But, before you click "SEND," you pause. You're wondering what your patients really feel about your marketing emails. Afterall, you have your own opinions of marketing emails that pour into your inbox each and every day. What makes us think marketing emails from us make anybody feel differently?

There's a new study published by Fluent called "The Inbox Report 2016: Consumer Perceptions of Email" that might give us some useful perspective on the issue.

The study was based on a survey of nearly 2,000 consumers from 18 years old and up who live in the United States. The report provides new data and analysis on questions like how often Americans check email, what impact emails have on consumers’ purchase decisions, the motivations behind subscribing and unsubscribing from email lists, and more.

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Marketing for ECPs: Facebook Basics (PART 2)

Aug 10, 2016 9:52:44 AM

Introduction

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?

This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.

This free resource is a follow-up to our first popular Marketing Boot Camp e-book for eyecare professionals. This new e-book gives you a great intro to Facebook and gives you some ideas on how to utilize this platform to grow your optical practice. As before, this is not meant to be an exhaustive Facebook guide, but hopefully, it will inspire some ideas you can use immediately, especially if you’re new to Facebook.

Part 2 in this series talks about the basics of Facebook. 

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Marketing for ECPs: Intro to Facebook (PART 1)

Jul 27, 2016 4:44:21 PM

Introduction

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?

This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.

This free resource is a follow-up to our first popular Marketing Boot Camp e-book for eyecare professionals. This new e-book gives you a great intro to Facebook and gives you some ideas on how to utilize this platform to grow your optical practice. As before, this is not meant to be an exhaustive Facebook guide, but hopefully, it will inspire some ideas you can use immediately, especially if you’re new to Facebook.

You might be wondering why your business even needs a Facebook page. What is Facebook anyway? Let’s start there.

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How to Deal with Negative Online Reviews

Jan 29, 2016 12:47:58 PM

So, you’ve worked hard to get your website and social media to a place where you can be found, and people can learn all about your optical business and it’s products and excellent customer service. Things are going along just fine. People are starting to follow you, like you, share your posts and visit your website.

Suddenly, a customer posts a bad review on your social media page!

It’s not the end of the world. Sometimes negative reviews happen. However, there are some things you need to know to make the best out of the situation. And, if all goes well, you could actually spin a negative online review into a positive one for your optical store.

There is significant evidence that a bad review can hurt your bottom line. According to a survey by Zendesk in 2013, customers are much more likely to leave a bad review on social media than they are a positive one. Furthermore, 88% of more than 1,000 U.S. survey respondents said their purchase decisions are influenced by online reviews. According to Reevoo, reviews produce an average 18% uplift in sales. However, negative reviews can turn potential customers away in a heartbeat.

More and more, people are turning to the Internet and Social Media to do research before and during the purchase process. Web-savvy purchasers are factoring in online reviews in their decision-making, so you can’t just ignore the reviews and hope they go away.

Here are some helpful tips how to deal with negative online reviews.

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What Millennials Want from the Optical Industry

Nov 5, 2015 11:16:23 AM

If you have been in the dispensary area of your store, you may have heard a conversation between a couple of millennials that went something like this:

“Hey Joe, my new glasses with the anti-reflective coating make taking selfies easier!”

“Really? What about Instagram filter compatibility?”, and so on. It’s all about being able to shop for their eyeglasses on their smart phone and digital devices.

The millennial customer is unique and they are looking for products that appeal to their interests and lifestyle. They want the latest fashions with bold style, color and textures. The more choices they have to make it unique to them, the better.

Selling to Millennials with Technology

Millennials can really relate to digital lens process. Just as they can customize their music stream on their smartphone, ODs can customize a patient’s vision with proper measurements, including position of wear, frame parameters, etc. The digital process can optimize the Rx based on the position of wear measurements and frame specification with wider field of view.

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Marketing for Eye Care Professionals (Part 4)

Oct 1, 2015 11:00:00 AM


Marketing for ECPs (Part 4)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

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Marketing for Eye Care Professionals (Part 3)

Sep 24, 2015 11:19:00 AM


Marketing for ECPs (Part 3)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing  for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

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International Vision Expo West 2015 - What Was Your Favorite?

Sep 22, 2015 4:43:00 PM

More than 30,000 eye care professionals descended upon Sin City last week for the International Vision Expo West 2015! With tons of educational sessions, opportunities to explore a gigantic exhibit hall with all the latest technology and trends, there was plenty of inspiration and learning - not to mention entertainment!

Were You There?

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Selling to Millennials: What the Optical Industry Needs to Consider

Sep 22, 2015 3:22:00 PM

Looking to grow your business? You might want to consider focusing a portion of your selling floor to the millennials. After all, in a few years they will be the majority of the population and more of your target market.

Let’s look at how millennials, a.k.a. ‘Gen Y’, shops and buys today and what you can do to sell to them.

Let's start with a definition: people born between 1981 – 1997 who have grown up on the Internet. This represents about 75-80 million young people, nearly one quarter of the total population of America.

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Marketing for Eye Care Professionals (Part 2)

Jul 29, 2015 4:48:00 PM


Marketing for ECPs (Part 2)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

Read More