IcareLabs Blog

The Kodak Lens Experience Displays

The Kodak Lens Experience And Your Practice

Jun 11, 2019 11:14:22 AM

Kodak Lens now offers 2 options to help you upgrade your office and set your practice apart from the rest with one of America's best known brands and it's Kodak Lens Corner Educational Center or the Kodak Lens Experience. 

Take advantage of the solution that best fits your practice's needs while helping drive patients through the door and give them hands on point-of purchase materials that help them understand the benefits of various lens upgrades.

Let's take a look at both options so you can see what Kodak Lens can do for your bottom line.

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The Transitions Eyeglass Builder

The Transitions Eyeglass Builder Will Help Your Patients And Practice

Mar 13, 2019 3:22:09 PM

 

Following the breakout success of the Transitions Style Colors and Transitions XtrActive Style Mirrors and building up to the release of the new Transitions Gen 8, Transitions Optical has launched an exciting new Eyecare Provider (ECP) tool that can help your patients.

The Eyeglass Builder is a free website for your practice that can help guide your patients to the lenses and frames that will best fit their vision needs and lifestyle.

This pre-built website can even be customized with your practice's branding and contact information to help drive even more business through your doors.

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Kodak Lens Corner Educational Center available through IcareLabs

The Kodak Lens Corner Adds Color And Branding To Any Office

Feb 7, 2019 9:03:00 AM

 

Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.


The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.


The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.

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Essilor Instant $100 processed at IcareLabs

Instant $100 And Your Practice

Jan 31, 2019 9:04:00 AM

 January 31st marked the end of the wildly successful Ultimate Lens Package from Essilor of America.

On February 1st, 2019 the new Instant $100 launched which builds off of and improves an already successful formula. Now your patients will have more options than ever, and you can help increase your revenue like never before!

On top of that, the patients themselves will have the power to redeem their incentive INSTANTLY! This is the promotion the delivers patients, not paperwork!

(BLOG UPDATE: The Instant $100 promotion ended at the end of 2019)

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Marketing Emails - How Consumers Really Feel

Dec 7, 2016 3:27:53 PM

The Email Conundrum

It's easy and very economical. Just fire up your favorite email program and in minutes, you've got a shiny, new marketing email ready to send to your entire database of eye care patients.

But, before you click "SEND," you pause. You're wondering what your patients really feel about your marketing emails. Afterall, you have your own opinions of marketing emails that pour into your inbox each and every day. What makes us think marketing emails from us make anybody feel differently?

There's a new study published by Fluent called "The Inbox Report 2016: Consumer Perceptions of Email" that might give us some useful perspective on the issue.

The study was based on a survey of nearly 2,000 consumers from 18 years old and up who live in the United States. The report provides new data and analysis on questions like how often Americans check email, what impact emails have on consumers’ purchase decisions, the motivations behind subscribing and unsubscribing from email lists, and more.

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Marketing for ECPs: Facebook Basics (PART 2)

Aug 10, 2016 9:52:44 AM

Introduction

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?

This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.

This free resource is a follow-up to our first popular Marketing Boot Camp e-book for eyecare professionals. This new e-book gives you a great intro to Facebook and gives you some ideas on how to utilize this platform to grow your optical practice. As before, this is not meant to be an exhaustive Facebook guide, but hopefully, it will inspire some ideas you can use immediately, especially if you’re new to Facebook.

Part 2 in this series talks about the basics of Facebook. 

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Marketing for ECPs: Intro to Facebook (PART 1)

Jul 27, 2016 4:44:21 PM

Introduction

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?

This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.

This free resource is a follow-up to our first popular Marketing Boot Camp e-book for eyecare professionals. This new e-book gives you a great intro to Facebook and gives you some ideas on how to utilize this platform to grow your optical practice. As before, this is not meant to be an exhaustive Facebook guide, but hopefully, it will inspire some ideas you can use immediately, especially if you’re new to Facebook.

You might be wondering why your business even needs a Facebook page. What is Facebook anyway? Let’s start there.

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How to Deal with Negative Online Reviews

Jan 29, 2016 12:47:58 PM

So, you’ve worked hard to get your website and social media to a place where you can be found, and people can learn all about your optical business and it’s products and excellent customer service. Things are going along just fine. People are starting to follow you, like you, share your posts and visit your website.

Suddenly, a customer posts a bad review on your social media page!

It’s not the end of the world. Sometimes negative reviews happen. However, there are some things you need to know to make the best out of the situation. And, if all goes well, you could actually spin a negative online review into a positive one for your optical store.

There is significant evidence that a bad review can hurt your bottom line. According to a survey by Zendesk in 2013, customers are much more likely to leave a bad review on social media than they are a positive one. Furthermore, 88% of more than 1,000 U.S. survey respondents said their purchase decisions are influenced by online reviews. According to Reevoo, reviews produce an average 18% uplift in sales. However, negative reviews can turn potential customers away in a heartbeat.

More and more, people are turning to the Internet and Social Media to do research before and during the purchase process. Web-savvy purchasers are factoring in online reviews in their decision-making, so you can’t just ignore the reviews and hope they go away.

Here are some helpful tips how to deal with negative online reviews.

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What Millennials Want from the Optical Industry

Nov 5, 2015 11:16:23 AM

If you have been in the dispensary area of your store, you may have heard a conversation between a couple of millennials that went something like this:

“Hey Joe, my new glasses with the anti-reflective coating make taking selfies easier!”

“Really? What about Instagram filter compatibility?”, and so on. It’s all about being able to shop for their eyeglasses on their smart phone and digital devices.

The millennial customer is unique and they are looking for products that appeal to their interests and lifestyle. They want the latest fashions with bold style, color and textures. The more choices they have to make it unique to them, the better.

Selling to Millennials with Technology

Millennials can really relate to digital lens process. Just as they can customize their music stream on their smartphone, ODs can customize a patient’s vision with proper measurements, including position of wear, frame parameters, etc. The digital process can optimize the Rx based on the position of wear measurements and frame specification with wider field of view.

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