IcareLabs Blog

Marketing for ECPs (Part 3)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing  for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

More than 30,000 eye care professionals descended upon Sin City last week for the International Vision Expo West 2015! With tons of educational sessions, opportunities to explore a gigantic exhibit hall with all the latest technology and trends, there was plenty of inspiration and learning - not to mention entertainment!

Were You There?

Looking to grow your business? You might want to consider focusing a portion of your selling floor to the millennials. After all, in a few years they will be the majority of the population and more of your target market.

Let’s look at how millennials, a.k.a. ‘Gen Y’, shops and buys today and what you can do to sell to them.

Let's start with a definition: people born between 1981 – 1997 who have grown up on the Internet. This represents about 75-80 million young people, nearly one quarter of the total population of America.

Marketing for ECPs (Part 2)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

Marketing for ECPs (Part 1)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.