IcareLabs Blog

If you have been in the dispensary area of your store, you may have heard a conversation between a couple of millennials that went something like this:

“Hey Joe, my new glasses with the anti-reflective coating make taking selfies easier!”

“Really? What about Instagram filter compatibility?”, and so on. It’s all about being able to shop for their eyeglasses on their smart phone and digital devices.

The millennial customer is unique and they are looking for products that appeal to their interests and lifestyle. They want the latest fashions with bold style, color and textures. The more choices they have to make it unique to them, the better.

Selling to Millennials with Technology

Millennials can really relate to digital lens process. Just as they can customize their music stream on their smartphone, ODs can customize a patient’s vision with proper measurements, including position of wear, frame parameters, etc. The digital process can optimize the Rx based on the position of wear measurements and frame specification with wider field of view.

Marketing for ECPs (Part 4)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

Marketing for ECPs (Part 3)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing  for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

More than 30,000 eye care professionals descended upon Sin City last week for the International Vision Expo West 2015! With tons of educational sessions, opportunities to explore a gigantic exhibit hall with all the latest technology and trends, there was plenty of inspiration and learning - not to mention entertainment!

Were You There?

Looking to grow your business? You might want to consider focusing a portion of your selling floor to the millennials. After all, in a few years they will be the majority of the population and more of your target market.

Let’s look at how millennials, a.k.a. ‘Gen Y’, shops and buys today and what you can do to sell to them.

Let's start with a definition: people born between 1981 – 1997 who have grown up on the Internet. This represents about 75-80 million young people, nearly one quarter of the total population of America.

Marketing for ECPs (Part 2)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

Marketing for ECPs (Part 1)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.