IcareLabs Blog

IcareLabs teaches you how to use the customer experience to keep patients coming back!

Customer Experience – What It Is And Why It Matters!

Jul 7, 2020 3:59:40 PM


Customer experience has become a hot term in the retail world. There are many folks out there making a very good living helping businesses improve their overall customer experience for their customers.

 

With all of this, there are many who still confuse customer experience with customer service. In reality, customer service is just one part of the actual customer experience. There are 6 elements to creating a great customer experience.

Read More
IcareLabs can help your optical track and improve it's capture rate

What Is Your Optical Capture Rate And Why Is It Important?

Jun 25, 2020 9:00:00 AM

In January of this year, I posted a blog hoping to draw your attention to 3 important drivers of your business to focus on in 2020. These were capture rate, retention, and increase your average sales price (ASP) per sale.

Who could have foreseen the events that have transpired in our world over the last 5 months? The COVID-19 pandemic has shaken all of us to the core. Most non-essentialbusinesses were closed down for some period of time; many for months.

The optical industry was hit as hard as any. Most offices closed to all but emergency services. Opticals were shuttered or left to just do repairs and adjustments. Overall the industry saw up to an 85% reduction in sales. We are coming back strong but still learning to live in the new normal. While we could debate whether all of this caution was warranted or not, the facts remain, we all lost sales. Increasing your optical capture rate has never been more important than now.

Read More
Your optical dispensary and the success of your business start with you!

Focusing On Your Optical Dispensary And It's Success

May 27, 2020 3:15:31 PM

Thankfully, many of you have reopened and have started doing business in this new normal Covid-19 world we find ourselves in now. We are strong and resilient and will recover from this, but things have changed. As 2019 closed out our economy was booming. We were seeing some of the lowest unemployment levels in history, consumer confidence was high, and all was good. Then along came this virus and everything has changed.

Unemployment is at 15% and many believe it is closer to 20% with those on temporary furlough included. The consumer confidence index crashed in April to its lowest point in 6 years. We are starting to hear from a sizable group of economists that we have already entered a recession. In this politically polarized world we live in I am not sure just what to believe. I do think we all can agree that our consumers have to be shaken. Even those not affected by lay-offs or decreases in business will be a bit more conservative with their money.

How can you keep your focus on the success of your optical dispensary?

Read More
How to get better online reviews for your optical shop

How To Get Better Online Reviews For Your Optical Dispensary

May 26, 2020 10:13:43 AM

These days online reviews can make or break any business. More so for small businesses like local opticians, independent ODs,  and optical dispensaries. Of course, a bad review is something most of us strive to avoid, but how can we shift our focus on getting more of the positive reviews to be posted by all of the satisfied patients that love the new glasses you've just dispensed to them?

Read More
5 steps to easily clean your frames

How To Disinfect Frames On Your Optical's Showroom Floor

May 19, 2020 1:30:32 PM

 

As optical dispensaries across America begin to open back up, it has never been more important to make sure we are all following the CDC's guidelines to protect staff and patients. This handy guide will give you the best practices for ensuring your frame offerings are disinfected.

Read More
How To Re-Open Your Optical Business After Covid-19

How To Re-Open Your Optical Business After Covid-19

Apr 29, 2020 2:45:06 PM

Many practices shut down due to state and federal guidelines that helped us flatten the curve for the Covid-19 pandemic. Currently, some practices are still closed but look to be opening soon. Many have recently opened back up. Here are the American Optometric Associations suggestions for re-opening your practice while still practicing safety and social distancing guidelines.

Read More
IcareLabs shows you how to utilize point-of-purchase materials to increase your optical sales

Utilizing Point-Of-Purchase Materials To Boost Your Optical Sales

Nov 13, 2019 12:56:07 PM

 

Point-of-purchase materials are a key factor in any optical shop to help drive sales. Usually referred to as POP, there are several varieties you can choose from.

No matter which type of POP you pick, they are almost always a net positive for your dispensary. One thing is sure though, if a patient doesn't understand how a product benefits them then they are considerably less likely to purchase it.

Let's take a quick look at the common types of POP and the best ways to utilize them to help increase your optical sales.

Read More
Does Your Wholesale Optical Lab Meet All Your Needs?

Does Your Wholesale Optical Lab Meet All Your Needs?

Aug 9, 2019 11:45:31 AM

At IcareLabs we were founded with one simple goal in mind; to provide the largest selection of high quality lenses for the best possible prices. Over 50 years later we still believe this is one of our strongest selling points. We also understand that every practice needs to be able to offer options for every patient.

From the high-end, top of the line digital progressive lenses to value driven lenses for more budget-conscious patients. We know that the most successful practices are able to accommodate their patients needs and budget constraints.  We strive to handle all of those jobs for you. Let's take a look at everything IcareLabs can bring to your dispensing table.

Read More
Satisfied patients at your optical shop lead to return business!

4 Ways To Increase Patient Satisfaction At Your Optical

Jun 13, 2019 9:09:00 AM

We are all in the business of striving to help each patient recreate perfect vision and we always hope every patient leaves satisfied. While we know that won't always be the case, there are some key drivers that will help to achieve those lofty goals!

Every patient is different and even in patients with similar Rx's the end result for their lenses can have a wide amount of variance. This is all based upon their individual needs.

From older traditional progressives like the tried and true Varilux Comfort to newer top of the line digital progressives like the Shamir Autograph Intelligence, and even with simple single vision lenses or new technology like Eyezen single vision lenses, every patient has a wide variety of options available to them.

Here are 4 easy ways you can increase patient satisfaction at your optical dispensary:

Read More