IcareLabs Blog

Essilor of America has announced the launch of the new Eyezen® Kids lens for April 12, 2022. This will be an add-on to the proven Eyezen family of lenses.

To better assist our customers and improve thickness and cut-out, we are expanding our database to begin storing frame information, including the shape and measurements of each frame. This is a brand new tool in our battle against thick lenses and cut-out issues.

From working at home to learning online, technology has become an integral part of our lives. Along with the greater need for digital devices, comes the potentially harmful overexposure to High Energy Visible (HEV) Blue Light.

Previously, most of our exposure to HEV Blue Light came from the sun, but now we are also exposed through screens, LED lights, and energy-efficient lightbulbs. The increase in HEV Blue Light exposure could contribute to sore eyes, affect our mood, and disrupt our sleep.

These days there are likely many eye care and optometry practices in your area. It can be tough to show potential clients who you are and get them through the door.

So, you need to show them who you are, and the easiest way to do that is by building up your online presence.

Signet Armorlite believes in supporting Independent Eye Care Professionals and this commitment is clearly on display with the introduction of the Kodak Lens Smiles - a new optical growth program that can deliver up to $15,000 in benefits to your practice.

Author and motivational speaker John Maxwell once said that “everything worthwhile is uphill." While this is a true and profound statement, I don't think that it is something that most of us do not know. So many great quotes speak to this same subject. For example, John Hawkins once said that "if success were easy, everyone would do it."

But why is it this way? Does success have to be hard? Why are the best things in life often difficult to obtain? We could get deep into the weeds with this subject and never find our way out. To avoid this, let’s narrow it down a little. Let’s simply look into being just a little bit more successful in your optical business.

Being on the first page of Google’s search results isn’t a miracle or the luck of the draw. It takes strategy, work, and time to see your website show up. Fortunately, part of this strategy is quick, easy, and free—like setting up a Google My Business (GMB) listing for your practice.

Whether you’re looking to increase awareness of your business or convert search traffic into patients, having a GMB increases visibility. If a Google user has to spend more than 5 seconds looking for an answer, they’ve already moved on.

My name is Tina Farrell and I am so excited to be part of the IcareLabs team. I have worked in the optical industry for over 33 years and have been a customer of IcareLabs for over 15 years. Working with them from the outside only grew my desire to be part of something so special.

While it has been many years since I have dispensed glasses, the memories of troubled patients are still fresh in my mind. I had the blessing of being trained under a master optician back in the days when this still meant something. I wish I could remember half of what he shared with me.

Through this training early in my career, along with hundreds if not thousands of calls working with dispensers over the last 18 years I've been with IcareLabs, I feel I have become pretty good at troubleshooting issues with a pair of glasses.

Much like a complex recipe, troubleshooting seems challenging from the outside. However, when broken down into individual steps it becomes effortless. In comparison with cooking, following each step in sequence makes even the most complex dishes seem easy.

It’s no secret that new products create excitement. When you’ve got stunning new eyewear to show off, a trunk show is a perfect way to generate interest in the products — and your practice! So, what exactly is a trunk show?