IcareLabs Blog

We are often asked to add tint to Transitions and Polarized lenses. This is never a good idea and comes with risks in both safety and lens durability. 

Blue light protection for patients continues to be a priority for many ECPs.  The damaging effects of HEV or blue light are just starting to be fully understood. We know your patients are looking for an affordable, clear lens option to protect their vision and overall eye health. That is why in the fall of 2019 we launched our Blue Guard family of lenses. 

Over five years ago, we launched our Heritage line of digital progressives with three offerings. These three designs very quickly became some of our best-selling lenses. Today we are very excited to announce that we have launched six new Heritage freeform digital designs. Along with our proven Heritage, Heritage Plus, and Heritage Ultimate lenses, we have added an ultra-premium design with our Heritage Xtreme.

On top of these four everyday designs, we have also added the Heritage Single Vision, Heritage Office, Heritage Desk, Heritage Sport, and Heritage Driver lenses. These new options will better service SV patients, occupational lens wearers, and patients looking for lenses best suited for playing sports or driving.

Essilor of America is excited to announce the launch of the Varilux Liberty 3.0 progressive lens on May 10th, 2022. Backed by the Exclusive Path Optimizer™ technology, the Varilux Liberty 3.0 is a perfect solution for patients who are new to presbyopia.

Having been in the optical industry for most of my adult life has spoiled me. Like many of you, I have multiple pairs of glasses covering all my needs. For many of us, we probably have multiple pairs for a specific need. This is just what you do when you are in the industry; you try new products and add-ons and enjoy their benefits.

Your practice’s digital presence is often one of the first ways people get to know your business. From browsing your website to scrolling through your Instagram, both current and potential patients rely on your online marketing channels to learn more about what your practice has to offer.

Essilor of America has announced the launch of the new Eyezen® Kids lens for April 12, 2022. This will be an add-on to the proven Eyezen family of lenses.

To better assist our customers and improve thickness and cut-out, we are expanding our database to begin storing frame information, including the shape and measurements of each frame. This is a brand new tool in our battle against thick lenses and cut-out issues.

From working at home to learning online, technology has become an integral part of our lives. Along with the greater need for digital devices, comes the potentially harmful overexposure to High Energy Visible (HEV) Blue Light.

Previously, most of our exposure to HEV Blue Light came from the sun, but now we are also exposed through screens, LED lights, and energy-efficient lightbulbs. The increase in HEV Blue Light exposure could contribute to sore eyes, affect our mood, and disrupt our sleep.

These days there are likely many eye care and optometry practices in your area. It can be tough to show potential clients who you are and get them through the door.

So, you need to show them who you are, and the easiest way to do that is by building up your online presence.