IcareLabs Blog

The hard part has been done. Your marketing efforts paid off and you have a new patient. Now comes the next step, what do you to keep them coming back year after year?

Retaining your patient base might be the most important job you have. Your goal should always be to turn a first-time buyer into a stark raving mad fan of you and your business. The good news with this is that it will not cost much. You will not need an expensive marketing program to accomplish this.

It all starts with you and your staff. Make a few changes and focus on a few tasks and you will see your retention numbers grow.

Here are 8 keys to improving your customer retention.

Across the USA and the world, many of us find ourselves at home or with reduced hours due to the current Covid-19 pandemic. We should all absolutely take this extra time to finally get some of those things at the bottom of our to-do lists done around the house, make more memories with our loved ones, and do a little bit more self-care as well.

Even after adding all of that and more into our schedules you may find yourself with the need for something to do. Why not add in some extra optical training for yourself too? Essilor and Shamir have provided two great options that are free for a limited time to help scratch your optical itch during these times.

Essilor has announced the release of the third wave of Transition Signature GEN 8 lenses. This follows the first 2 waves of GEN 8 released in July and October of 2019. This is great news as the roll out for GEN 8 is now complete.

We also have a sneak peek of the new Varilux Comfort Max progressive lens that you won't find anywhere else!

Online marketing for your optical business has never been more important or easier than right now. Social media platforms are here to stay and have been one of the largest influences on our culture in the last 20 years. With all of the various social media services and tools available though, it can seem like a daunting task to market your business successfully even if you're familiar with the basics.

Luckily for you, IcareLabs is here to help! This blog will cover several of the best free and paid options to help ensure your optical dispensary has a great online footprint so your patients can easily find you.

The power of a brand name cannot be underestimated. You see it every day in what sells with your frame selection. Companies and corporations fight for brand name recognition as they understand the value.

A global survey found that 59% of respondents prefer to buy new products with a brand that they know. No other product in our lens industry has a more recognized name than Kodak Lens. While Kodak cameras are no longer hot sellers thanks to the smartphone, the name continues to hold on.

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

2020 is undoubtedly the year of all things optical. IcareLabs wants to make sure you not only meet your optical sales goals for the year, but we want this to be the best year you have ever had!

You, like many others, use the new year to make resolutions and/or promises to make changes in your life. Making a resolution is the easy part, sticking with it is another thing altogether. This is why there is a waiting line at the gym in January and by June you would be surprised if you had to wait for a machine. The number one reason that resolutions fail is that we treat them like a sprint and not a marathon.

We try and make too many or too big of changes that are just too hard to stick with. Let's focus on some small doable goals for 2020. Keep it simple and have some fun. 

We have just finished an update with our state-of-the-art surfacing equipment which enables us to surface the Varilux X Series lenses in-house. With this, we are now able to produce the full line of Varilux digital products in-house along with the full line of Crizal products.

This enables us to be your one-stop-shop for Varilux and Crizal products!

IcareLabs is proud to now offer the new CR-39 semi-finished NuPolar mirrored lenses. What does this mean for your practice? Consistent colors assure you that your patients will be happy with their glasses and redos will always match.

Let's dive into the NuPolar line to see exactly what makes them such a great product for patients looking at polarized lens options.

Always striving to better ourselves so we can better serve our customers, the myIcareLabs.com customer portal has just finished a big upgrade! You asked, and we listened.

After logging into your myIcareLabs account, you can process your check payments with us 24/7. Using our new eCheck option has no extra costs or hidden fees. Simply enter your information and your payment will be posted to your account the next business day.