IcareLabs Blog

Social media has become an integral part of how we communicate, connect, and share information. For eyecare professionals (ECPs), leveraging social media platforms can be a powerful tool for building brand awareness, engaging with patients, and educating the public about eye health. However, it's essential to navigate this landscape thoughtfully and ethically to maximize its benefits. In this blog post, we'll explore how ECPs can effectively utilize social media to enhance their practice.

We've all committed to it, and the majority are sticking to it: "No lenses outside of ANSI Standards." As an industry, we rely on ANSI to define what's acceptable and what's not. If a pair of lenses meets ANSI Standards after being fitted into the frame, we can be confident that the patient will receive functional glasses.

Are your single vision patients looking for some relief from their digital devices? Our new Heritage Relief digital single vision lenses will be exactly what the doctor ordered to help reduce your patient's eye strain. Let's find out who these designs are best suited for and what they can do in our latest blog.

It's quite surprising to learn that 75% of current eyewear patients expressed their interest in purchasing Transitions® prescription lenses if given the option. This statistic highlights a significant opportunity for eyecare providers to cater to their patients' needs and preferences more effectively while increasing average sales price (ASP).

In today's digital age, online reviews wield significant power over businesses. While positive reviews can boost your reputation and attract new customers, negative reviews have the potential to tarnish your image and deter potential clients. However, negative reviews aren't necessarily a death sentence for your business. In fact, they can be valuable learning experiences and opportunities for growth if handled correctly.

March 2nd is Dr. Seuss’ birthday and the kick-off to National Reading Month which celebrates and encourages reading for all ages. Here at Eye Q Eyewear, this classic children's author has a special place in our hearts as we design and manufacture the Dr. Seuss collection of children’s eyewear.

We've decided to partner with our favorite local lab (IcareLabs, of course!) to offer a promotion in celebration of Dr. Seuss and National Reading Month! From now until the end of March, we will donate $1 for every Dr. Seuss frame sold by IcareLabs. Even better, they have generously offered to match us 1 for 1 with a donation for a total of $2 per frame! 

Hot off the heels of the 2024 Transitions Academy, the new Transitions Gen S lenses will be hitting the market soon. What are the launch details? Are demos available? What makes these new lenses so great? Find out all of that and more in this blog.

EssilorLuxottica has announced that they will be discontinuing several older lens designs within the Varilux product line at the end of this month as part of a push to simplify their product offerings. This will benefit us all and make choosing the correct lens for your patient easier than ever. We'll take a look at what products are going away as well as give you recommendations for replacements in this blog.

In today's digital age, data reigns supreme, especially when it comes to understanding your business and its online presence. For optical practices looking to enhance their marketing strategies, improve patient engagement, and boost overall success, leveraging powerful analytics tools like Google Analytics 4 (GA4) is essential. In this blog post, we'll delve into the reasons why optical practices should embrace GA4 and how it can revolutionize their operations.

Years ago, polarized mirrored lenses could only be done with custom coating. These days we now have the option to get pre-coated mirrors too. So what is the difference and is one better than the other? This blog will cover all the ins and outs of both custom coat and pre-coated polarized mirror options. We think you'll agree there is a clear winner between the two!