IcareLabs Blog

Are you selling on price or value for your optical shop?

Are You Selling Based on Price or Value?

Oct 11, 2023 1:37:29 PM

"Price is what you pay; value is what you get" is one of Warren Buffett's most famous quotes. While a lot of people are familiar with this quote, many do not put this into practice. Understanding value vs. price is key for not only your sales dollars but also your patient's satisfaction and return business.

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Modern Optical frames are now available on your IcareLabs portal.

New Modern Frame Collections Available at IcareLabs

Sep 22, 2023 3:02:09 PM

At the end of 2022, we officially launched our Supply Frame program and we had no idea just how popular it would prove to be! Obviously, many of our customers love the convenience of being able to order their patient's lenses and frames together for faster turnaround time. We now have even more Modern Optical frames to choose from.

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It is important to take a break from work to make yourself a better worker

Take a Break, You Probably Need It!

Sep 11, 2023 10:00:00 AM

If you're like most workers in America today, you're probably tired and having trouble sleeping. Work seems to follow you everywhere - from the dinner table to family gatherings and even into bed. It's time for a vacation, or as our friends across the great pond call it, a holiday. Whatever you want to call it, you definitely need it.

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Questions to ask every patient as an eye care professional

Questions to Ask Every Patient

Aug 29, 2023 10:00:00 AM

Someone once said that knowledge is having the right answer while intelligence is asking the right questions. As eye care professionals, we often have the right answers for our patients. We have gone to school or apprenticed, studied hard, and took the boards. We should know the answers.

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Follow these simple steps to check in your prescription lenses

How To Check-In Prescription Lenses

Aug 22, 2023 2:44:28 PM

Now, we all know that even the most reliable wholesale labs like ours can make the occasional mistake. After all, we're only human, and sometimes things slip through the cracks. But let's face it, there's nothing more cringe-worthy than dispensing a pair of glasses that are just plain wrong. It's a blow to your reputation as an optician and shakes your patients' confidence in your abilities.

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Increase your second pair sales with these five simple steps

Five Steps to Increase 2nd Pair Sales

Aug 10, 2023 8:58:51 AM

Imagine entering a whole new dimension. A dimension that goes beyond sight and sound and delves into the mind. In this world, you would only have one pair of glasses, with no sun protection or glare protection. Style would matter only in clothing and accessories but not in eyewear. Digital eye fatigue would be the norm, expected and accepted.

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Using email marketing can help sell glasses by promoting products and engaging customers.

How To Use Email To Sell Eyeglasses

Jul 28, 2023 2:05:23 PM

Email marketing has been around almost as long as the internet. These days though, many practices still either don't use email marketing at all or are not using it to help increase their sales. So what are the best ways to drive patients back to your store for another pair of glasses?

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IcareLabs teaches you the proper way to edge and mount zyl frames.

How To Mount Lenses Into Zyl Frames

Jul 19, 2023 9:48:51 AM

Before becoming the new Onboarding Account Manager here at IcareLabs, I worked for over a year in our finishing department mounting lenses for your jobs. With over 10 years of retail optical experience and being ABO certified, I wanted to share some tips for mounting lenses into Zyl frames. Hopefully, these tips can improve your finishing process to help keep your patients happy.

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The eye care industry has a bright future despite the decades of what we thought were the end of the optical industry.

A Future So Bright, We Need Shades

Jul 11, 2023 11:16:48 AM

Mark Twain, in response to a newspaper article reporting his death, hilariously stated that "The reports of my demise are greatly exaggerated". This famous quote could have been used by our industry numerous times over the past few decades.

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national sunglasses day is right around the corner. Learn more about the importance of wearing UV protective eyewear.

Sunglasses and UV Protection

Jun 28, 2023 9:00:00 AM

As most know by now, June 27th is National Sunglasses Day. I am pretty sure that most of us are not planning a big cookout, family time, and presents. It does fall on a Tuesday which already has its own purpose. Who doesn't enjoy Taco Tuesday? I believe tacos cover 4 of the 5 major food groups, but I digress.

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