One of the reasons our customers love doing business with us is the exceptional quality and versatility of our house brand line of freeform digital lenses. Our Heritage lenses are specially crafted to meet a wide range of visual needs, making them the perfect solution for patients who require customized vision correction. Whether you're looking for a daily wear lens or something to elevate your activities, the Heritage line has a design to fit almost anyone's lifestyle. Recently, we’ve expanded our offerings to include specialty lenses tailored for Sports and Driving, providing an even broader range of options for your patients.
These innovative designs are ideal as second-pair sales, particularly for patients who lead active lifestyles or spend extended hours behind the wheel. Let’s take a closer look at what makes the Heritage Sport and Heritage Driver lenses stand out.
The Heritage Sport Lens: Performance Meets Precision
For patients with an active lifestyle, the Heritage Sport lens is a game changer. This progressive lens is specially
designed to accommodate the unique challenges posed by sport-specific eyewear, such as wraparound frames from popular brands like Oakley and Wiley X. These wrap styles, while perfect for high-energy activities, often create visual distortions when paired with traditional progressive lenses. The steep curvature of the frame can result in swim or peripheral distortion, making it difficult for wearers to enjoy a clear, uninterrupted field of vision.
The Heritage Sport lens solves this issue by offering a customized design that accommodates the wrap angle of sports frames. This helps to minimize peripheral distortion, providing athletes with a wider, clearer field of view. The advanced freeform design also expands the distance zone and enhances visual comfort, ensuring that users experience less eye strain during extended use. Whether you're on the field, on the slopes, or cycling around town, these lenses perform at the highest level.
Additionally, the Heritage Sport pairs seamlessly with polarized mirror coatings or tints, making it the perfect choice for outdoor enthusiasts. Whether it’s bright sunlight, glare from water, or snow reflection, the Sport lens provides optimal visual clarity and comfort in any environment. And since it's a full backside, freeform design, it maximizes the comfort and precision of vision correction, which is essential for anyone who relies on clear vision during physical activity.
The Heritage Driver Lens: A Road Warrior’s Best Friend
For patients who spend a significant portion of their day behind the wheel—such as Uber or Lyft drivers, truckers, or commuters—our Heritage Driver lens is specifically crafted to meet their unique needs. While traditional progressive lenses can work well for general use, the Heritage Driver lens is designed to improve driving comfort and safety by maximizing distance and intermediate vision while minimizing the near zone.
The design of the Heritage Driver lens is focused on reducing eye strain while driving. By reducing the near zone, we’ve been able to dramatically expand the distance zone, allowing drivers to have a wider, more comfortable view of the road without needing to constantly adjust their head or eyes. This design makes it easier for drivers to keep their eyes on the road at all times—crucial for safety—while also providing a smooth transition through the intermediate zone to easily view the dashboard, mirrors, and other critical elements in the car.
Whether it’s a quick trip around the block or a cross-country haul, the Heritage Driver lens helps to ensure drivers have clear, uninterrupted vision, improving both safety and comfort. This lens is ideal for those who want to maintain focus on the road without the distractions caused by typical progressive lenses.
Dispensing the Heritage Sport and Heritage Driver Lenses: Setting Expectations
When dispensing Heritage Sport and Heritage Driver lenses, it's important to set clear expectations with your patients from the very start to ensure their satisfaction.
At the time of sale, educate your patients about the specific purpose of these lenses, emphasizing that they are ideal as second pair options. These lenses are designed for specialized activities like sports or driving, and they’re not intended to be used for everyday wear. Make sure your patients understand that the Heritage Sport lenses are tailored for those who wear wraparound sport frames and need optimized distance vision with minimal peripheral distortion. The Heritage Driver lenses are intended for those who spend a lot of time behind the wheel, providing enhanced distance and intermediate vision for safer, more comfortable driving.
At the time of dispensing, remind patients of these specialized capabilities once again. Reinforce the idea that these lenses are optimized for specific tasks—whether it’s for sports performance or driving comfort—and encourage them to wear their primary pair of glasses for everyday activities. Also, make sure that the lenses are properly aligned to suit the patient’s visual needs, particularly if they are using wraparound frames for sports or ensuring the distance and intermediate zones are working well for those driving.
By educating at the point of sale and reinforcing expectations at dispensing, you’ll ensure your patients know exactly what to expect from their new lenses and how to get the most out of them.
These lenses are an amazing expansion to our already robust house brand digital line of Heritage lenses which can provide your practice with high quality lens designs without breaking the bank.
