James Stephany

James Stephany is the Director of Sales here at IcareLabs with an in-depth knowledge of all things optical that can only be gained by decades in the industry in both the lab and retail. He loves educating everyone on the latest and greatest technologies in the optical industry as well as helping practices big and small increase their bottom lines without sacrificing anything for their patients.

Recent Posts

When To Use High Index Lens Materials For Your Patient's Glasses

Posted by James Stephany on Aug 27, 2019 1:04:29 PM

 

With all of the options available in lens designs and materials, we truly are working in the golden age of optics. Never has there been more options and custom designed products to cover the vast array of our patients' needs. From specialized Single Vision products for young readers to fully compensated digital progressives offering wide field of views.

 

While we get plenty of training on these new products I find that many of us question when to use high index material and why. Many do not understand the benefits and fear the drawbacks. 

 

In this brief article, I hope to clear up some misconceptions while giving you some parameters of when to use high index. 

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Topics: Revenue Tactics, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Lab Technician's Corner, Eyewear 101

Take Your Optical's Transitions Sales To The Next Level

Posted by James Stephany on Jul 17, 2019 9:15:59 AM

With the launch of the new Transitions Gen 8, IcareLabs wants to make sure your practice has all the tools necessary to make 2019 your best year yet. Our previous blog on the Gen 8 launch has the availability chart and much more.

 

This blog will go over some key strategies and best practices to help your optical dispensary sell more Transitions lenses than ever before!

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Topics: Revenue Tactics, Optical Sales Coach, Sales Strategies

4 Reasons To Use Fixed Corridor Progressive Lenses

Posted by James Stephany on Jun 27, 2019 8:59:00 AM

In September of 2018 we took a look at the differences between fixed corridor vs. variable corridor digital progressives. While that is a great explanation of how to get the best out of each, fixed corridor progressive lenses can give you a new arsenal to keep your patients happy

We are seeing more of our customers choosing fixed corridor for their patients and for good reason. This blog will give you best practices when fitting your patients with fixed corridor progressives. The first step is using a product that allows for fixed corridor length. Shamir, Seiko, and our house brands (Legacy and Heritage) give you this ability.

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Topics: Eyewear 101

4 Ways To Increase Patient Satisfaction At Your Optical

Posted by James Stephany on Jun 13, 2019 9:09:00 AM

 

We are all in the business of striving to help each patient recreate perfect vision and we always hope every patient leaves satisfied. While we know that won't always be the case, there are some key drivers that will help to achieve those lofty goals!

 

Every patient is different and even in patients with similar Rx's the end result for their lenses can have a wide amount of variance. This is all based upon their individual needs.

 

From older traditional progressives like the tried and true Varilux Comfort to newer top of the line digital progressives like the Shamir Autograph Intelligence, and even with simple single vision lenses or new technology like Eyezen single vision lenses, every patient has a wide variety of options available to them.

 

Here are 4 easy ways you can increase patient satisfaction at your optical dispensary:

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Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Eyewear 101

Putting The Service Back In Customer Service

Posted by James Stephany on May 7, 2019 5:45:55 PM

 

One reason your patients come to your practice is the customer service they receive. If they have a bad experience then they are less likely to return.

 

A good experience can give you precious word of mouth advertising and that unsolicited recommendation from one patient to another is more valuable than just about any other type of advertising for your practice!

 

Here at IcareLabs, we try to operate with the same kind of mindset. Last year 15% of our new customers were direct referrals from our current customers. We like to say we're big enough to meet all your needs, yet small enough to care. Ever wonder why that is?

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Topics: Insider, Eye Care Community, About IcareLabs

The New Kodak Unique DRO Progressive Lenses Will Amaze Your Patients!

Posted by James Stephany on Mar 14, 2019 3:13:18 PM

 

 

 

Kodak Lens recently released their newest version of their popular Unique lens with the Kodak Unique DRO progressive lens.

 

 

Building upon the ever change needs of modern presbyopes, reading habits continue to increase the time spent on mobile devices. Hours a day are spent using cell phones and tablets on social media, news, shopping, and driving directions. 

 

The Kodak Unique DRO uses Dynamic Reading Optimization (DRO) that helps enrich and enhance the reading area.

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Topics: Insider, Optical Sales Coach, Trade Talk, Lab Technician's Corner, Eyewear 101

The Kodak Lens Corner Adds Color And Branding To Any Office

Posted by James Stephany on Feb 7, 2019 9:03:00 AM

 

Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.


The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.


The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Special Offers, Trade Talk

Heritage Freeform Digital Progressives Will Work For You

Posted by James Stephany on Jan 15, 2019 9:02:00 AM

 

With over 50 years of doing business Icarelabs labs has seen its fair share of changes. No other year has seen more changes than 2018. On May 17th, 2018 we celebrated or 50th anniversary and made sure we purchased some great gifts for ourselves in the process.

 

Along with this fantastic milestone we went too 100% digital processing by adding an additional 3 digital generators and multiple soft polishers.

 

These upgrades gave us the ability to process even more digital designs than ever. We also introduced our second line of house-branded digital progressives in 2018. Always with a thought to our past as we press forward, we felt there was no better name than Heritage.

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Topics: Revenue Tactics, Optical Sales Coach, Sales Strategies, Trade Talk, Lab Technician's Corner, Eyewear 101

5 Reasons You Should Be Using House Brand Progressive Lenses

Posted by James Stephany on Dec 13, 2018 12:52:14 PM

 

In a market flooded with over a hundred different progressive lens options how do you choose which one or ones to use?

Should you be using a branded product or a house brand product?


I simply say yes! You should be using both and here's why.

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Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Lab Technician's Corner, Eyewear 101

Introducing: The Shamir Autograph Intelligence

Posted by James Stephany on Nov 5, 2018 10:02:00 AM

Shamir set the bar very high with the success of the Shamir Autograph 2 and Shamir Autograph 3. This cemented their place in the optical industry as a leader with cutting-edge lens designs.

 

They've done it again with the recent introduction of the Autograph Intelligence:

 

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Topics: Insider, Optical Sales Coach, Sales Strategies, Trade Talk, Lab Technician's Corner, Eyewear 101

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