James Stephany

James Stephany is the Director of Sales here at IcareLabs with an in-depth knowledge of all things optical that can only be gained by decades in the industry in both the lab and retail. He loves educating everyone on the latest and greatest technologies in the optical industry as well as helping practices big and small increase their bottom lines without sacrificing anything for their patients.

Recent Posts

How To Get Less Remakes From Your Wholesale Optical Lab

Posted by James Stephany on Mar 30, 2020 3:49:21 PM



In the relationship between the lab and the optician, nothing is more agreed on than the aggravation of redoes and remakes. No one wins when a job has to go back to the lab to be redone.


Above all else, the patient has to experience a delay in receiving their new glasses. Often these delays can harm your reputation as an eye care professional. When the delay goes on long enough it could cost you return business and even force a refund and lost sale.

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Topics: Optical Sales Coach

8 Best Practices For Improving Optical Customer Retention

Posted by James Stephany on Mar 27, 2020 1:53:11 PM

The hard part has been done. Your marketing efforts paid off and you have a new patient. Now comes the next step, what do you to keep them coming back year after year?

 

Retaining your patient base might be the most important job you have. Your goal should always be to turn a first-time buyer into a stark raving mad fan of you and your business. The good news with this is that it will not cost much. You will not need an expensive marketing program to accomplish this.

 

It all starts with you and your staff. Make a few changes and focus on a few tasks and you will see your retention numbers grow.

 

Here are 8 keys to improving your customer retention.

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Topics: ECP Marketing

Transitions GEN 8 Launch Completion and the NEW Varilux Comfort Max

Posted by James Stephany on Feb 24, 2020 9:03:00 AM

Essilor has announced the release of the third wave of Transition Signature GEN 8 lenses. This follows the first 2 waves of GEN 8 released in July and October of 2019. This is great news as the roll out for GEN 8 is now complete.

 

We also have a sneak peek of the new Varilux Comfort Max progressive lens that you won't find anywhere else!

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Topics: Optical Sales Coach

The Power Of Kodak Lens

Posted by James Stephany on Feb 7, 2020 4:25:45 PM

 

The power of a brand name cannot be underestimated. You see it every day in what sells with your frame selection. Companies and corporations fight for brand name recognition as they understand the value.

 

A global survey found that 59% of respondents prefer to buy new products with a brand that they know. No other product in our lens industry has a more recognized name than Kodak Lens. While Kodak cameras are no longer hot sellers thanks to the smartphone, the name continues to hold on.

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Topics: ECP Marketing

What's Your 2020 Optical Sales Vision?

Posted by James Stephany on Jan 13, 2020 2:13:43 PM

2020 is undoubtedly the year of all things optical. IcareLabs wants to make sure you not only meet your optical sales goals for the year, but we want this to be the best year you have ever had!

 

You, like many others, use the new year to make resolutions and/or promises to make changes in your life. Making a resolution is the easy part, sticking with it is another thing altogether. This is why there is a waiting line at the gym in January and by June you would be surprised if you had to wait for a machine. The number one reason that resolutions fail is that we treat them like a sprint and not a marathon.

 

We try and make too many or too big of changes that are just too hard to stick with. Let's focus on some small doable goals for 2020. Keep it simple and have some fun. 

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Topics: Optical Sales Coach

Varilux X Lenses Now Processed In-House At IcareLabs

Posted by James Stephany on Jan 6, 2020 12:36:26 PM

We have just finished an update with our state-of-the-art surfacing equipment which enables us to surface the Varilux X Series lenses in-house. With this, we are now able to produce the full line of Varilux digital products in-house along with the full line of Crizal products.


This enables us to be your one-stop-shop for Varilux and Crizal products!

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Topics: Optical Sales Coach, About IcareLabs

Introducing: Eyezen Start and Kodak PowerUp Single Vision Lenses

Posted by James Stephany on Nov 19, 2019 8:59:00 AM

In the ever-growing world of digital single vision offerings, Essilor and Kodak Lens have just released information on their new designs.

 

These great new lens options are designed to help patients deal with digital eye strain and visual fatigue.

 

Let's take a look at each and see what they bring to the table.

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Blue Light Protection Available From IcareLabs

Posted by James Stephany on Oct 18, 2019 10:39:33 AM

What is blue light?

 

Blue light is at the bottom end of the visible light spectrum with the shortest wavelength and the highest energy. Blue light is often referred to as violet or violet light. Blue light is just above ultra-violet (UV) in the light spectrum.

 



Blue light is defined as visible light ranging from 380 to 500 nm. In some circles, blue light is broken down further into 2 segments – Blue-Violet (280 – 455) and Blue-Turquoise light (455-500nm).



Before we get to breaking down the blue light products that we carry here are a few key points you need to know.

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Topics: Optical Sales Coach

BlueGuard Lenses By IcareLabs Now Available!

Posted by James Stephany on Sep 23, 2019 3:25:52 PM

You asked and we listened! After getting feedback from our customers that they would like lenses with blue light protection that can be demo'd for patients; IcareLabs is proud to now offer our new Blue Guard lenses that will be able to do just that!

Let's take a look at availability and how this new line will fit into our other house brand and name brand lens offerings. We'll also breakdown what your patients can expect with this fantastic new option providing protection from harmful UV and blue light.

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Topics: Optical Sales Coach

When To Use High Index Lens Materials For Your Patient's Glasses

Posted by James Stephany on Aug 27, 2019 1:04:29 PM

 

With all of the options available in lens designs and materials, we truly are working in the golden age of optics. Never has there been more options and custom designed products to cover the vast array of our patients' needs. From specialized Single Vision products for young readers to fully compensated digital progressives offering wide field of views.

 

While we get plenty of training on these new products I find that many of us question when to use high-index lenses and why. Many do not understand the benefits and fear the drawbacks. 

 

In this brief article, I hope to clear up some misconceptions while giving you some parameters of when to use high index. 

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Topics: Optical Sales Coach, Lens Designs, Lens Add-Ons

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