IcareLabs Blog

Never in the history of optics have your patients had so many options to choose from. With hundreds of progressive designs, multiple photochromic options, and a vast array of materials it is easier than ever to fill their needs.

The other day I had the pleasure of reading a very good article featured in 20/20 written by Palmer R. Cook, OD. He dug very deep into Chromatic Aberration and the effects it has on patients.

Part of my job here at IcareLabs is assisting our customers with trouble shooting problem patients. Often the issue is clarity or blur when not looking through the optical center. Lenses work great while looking straight ahead but with even minimal eye movement the clarity goes away. We always look at Rx, base curve, and lens design. This is the lowest hanging fruit.

Over the next year we will try to post a few articles geared towards those who are new in the industry or maybe those looking for a little refresher. We will simply title these our "Optics 101 Series".

To create a good pair of glasses that offer the best optics, fit, and comfort all start with the frame. Frame choice is the foundation that can either make or break the satisfaction for your patient.

The main goal of opticianry is recreating perfect 20/20 vision for your patient. The second goal should be doing this with the thinnest, lightest lenses possible. This will give your patient added comfort and good cosmetics. We are going to break this down into 5 parts of how to give your patient the best overall satisfaction, comfort, and performance of a pair of glasses.

While the subject of base curves comes up multiple times a day in my discussions with our customers, I have avoided writing about it for years for three reasons:

1. It is a complex topic that confuses many.
2. It is not seen as important to others.
3. It gets misunderstood by the majority of the rest.

Similar to religion and politics, it's a subject that can destroy friendships. The correct base curve is always a battle of which of 3-key factors is the most important: optics, fit, or cosmetics. But, it does not have to be this way.

Shamir makes two of the most popular occupational lenses on the market today with the Shamir Computer and Shamir workspace lenses. While both lenses are similar, there are key differences that you need to understand to dispense the correct one to the right patient. Once you know when to use which lens, you'll see patient satisfaction increase along with your sales.

We have all been there, shorthanded, and in need of a new team member or two. While this always seems like a daunting task for a small business owner it doesn’t have to be.

With a little preparation and a plan, your next hiring experience could be a good one.

Last month I closed off a blog by quoting John Wooden. Of course I knew who John Wooden was, but only after a little research did I find out just what a great man he was. 

John Wooden is most remembered for his years as the head basketball coach of the UCLA Bruins. During a 12 year span his team won 10 National Championships in the late 60s into the 70s. This is success even above what we are currently seeing with Nick Saban at Alabama – Roll Tide!

While his success as a coach is beyond greatness, he is remembered as much for his wisdom as he his for his coaching. He was truly a great man in many ways. He lived a life that was dedicated to others, not just his team, but everyone he came in touch with. 

It being March, with all eyes turning to the NCAA Basketball tournament, I thought I would share 3 of John Wooden’s principles to live by. The core that drove Coach Wooden’s philosophy was based upon a card that his father gave him when he graduated elementary school.

Remakes have been, continue to be, and probably will always be a sad part of our industry.
Depending on who you ask, remakes range from 5% to 15% nationally. Remakes are not only
costly and thus frustrating, but they're also a massive negative to your patient.

Let’s remember that your patient is actually a customer. Most importantly they are a customer that you would like to return to you over and over through their lifetime. Remakes for any reason cause your customer to spend the time that they  most likely do not have to come back to your office with any problem, only to be followed up with another return visit to pick up their “fixed” pair of glasses.

Remakes also take up your and your staff's valuable time. The time that could be spent bringing in new business is being spent making an old job right. Whether it is an Rx issue, non-adapt to a progressive, base curve problem, material adaptation, or a simple fitting error, redos cost us all money and time. Regardless if your lab charges for the remakes or not, the truth is this: just like a head-butt, no one wins with a redo.

With all of this in mind let’s look at a few key ways to cut down on remakes.

After more years than I would like to count of managing teams in both retail and wholesale environments I have learned one very important fact – I would be nothing without my staff. They have always been just as they are now, my greatest resource. A high-performing staff can make a business or practice great while a low-performing staff can kill one. Having a great team creates an atmosphere that is contagious. Your customers will want to be part of it and will continue to come back as a result of it.

It takes work to create good team driven employees that want to serve customers. It doesn’t happen by accident. You will need a focused, strategic, and consistent approach to develop a customer service minded team. Here are a few key factors that could help you develop a team that will represent your practice well while creating a loyal customer base through superior customer service.

Transitions in partnership with Younger Optics have just introduced a revolutionary new photochromic polarized product. By combining all of the benefits of the proven XTRActive Transition product with Polarization your patients now have a product that performs like no other.