IcareLabs Blog

"Price is what you pay; value is what you get" is one of Warren Buffett's most famous quotes. While a lot of people are familiar with this quote, many do not put this into practice. Understanding value vs. price is key for not only your sales dollars but also your patient's satisfaction and return business.

If you're like most workers in America today, you're probably tired and having trouble sleeping. Work seems to follow you everywhere - from the dinner table to family gatherings and even into bed. It's time for a vacation, or as our friends across the great pond call it, a holiday. Whatever you want to call it, you definitely need it.

Mark Twain, in response to a newspaper article reporting his death, hilariously stated that "The reports of my demise are greatly exaggerated". This famous quote could have been used by our industry numerous times over the past few decades.

As most know by now, June 27th is National Sunglasses Day. I am pretty sure that most of us are not planning a big cookout, family time, and presents. It does fall on a Tuesday which already has its own purpose. Who doesn't enjoy Taco Tuesday? I believe tacos cover 4 of the 5 major food groups, but I digress.

This blog is coming to you live from New Orleans, LA. where Essilor is kicking off training to sales teams on the upcoming Varilux XR and XR track. Tina Farrell, our Director of Account Management, and myself were fortunate enough to be part of these trainings.

In our final installment of this three-part series on optical formulas, we are going to look into compound lenses and the optical cross.

When we first started writing blogs and sending out our monthly IcareFocus Newsletter, we did not know what to expect. We are often humbled by the amount of interest in our blogs. We are also sometimes surprised by the success of some and the lack of interest in others.

Here at IcareLabs, we pride ourselves in making learning a priority. Our sales, marketing, and customer service teams are constantly utilizing different resources to stay up to date with current products. This allows us to share with our customers the benefits of these new products as they roll out.

The Varilux brand continues to grow with the launch of the new Varilux XR progressive launched in June of 2023. These lenses will feature the latest in bleeding edge progressive technology. Let's breakdown what makes these lenses so amazing.

I know that this is going to be a touchy subject for many of you. With the current economy, we are hearing a bunch of noise about consumers not being able to handle it anymore. They have reached their limits and don't have any money left to spend. You are hearing this and in many cases anticipating a substantial drop in exams and purchases.