With over 30 years in the optical industry, I've seen a lot of new products and technologies come and go. Some have been truly groundbreaking, while others were just small tweaks to existing lens designs and production methods. True game-changers are rarity in our industry.
Nuance Audio frames are shaping up to be one of those rare gems that only come around once in a while. You might be thinking, "Revolutionary? Come on, James, it's just another hearing aid dressed up as eyeglasses." And while that might seem true at first glance, I invite you to stick around and read a bit more. By the end of this blog, you might just see things my way!
Unveiling Nuance Audio: A New Era in Hearing Aid Technology
EssilorLuxottica is making waves with their incredible Nuance Audio! This awesome technology is set to transform not just how people see, but how they hear too. Nuance Audio is your all-in-one solution for both vision and hearing needs.
With Nuance Audio's cutting-edge technology, high-quality hearing is seamlessly woven into stylish eyeglasses, redefining comfort and boosting confidence while breaking away from traditional norms. Each pair of Nuance Audio glasses is equipped with tiny microphones and speakers. They spring into action when you look in a certain direction, processing the sound in your line of sight for the best hearing experience. Plus, you can switch the audio to surround mode, letting you catch sounds from all around. And the best part? It’s all managed through a simple app—more on that later.
How Nuance Audio Transforms the Patient Experience
Nuance Audio is crafted with your patient in mind, making sure every sound they hear is as clear and comfy as can be. With its cutting-edge sound technology, Nuance Audio helps cut down on background noise, boosts voice clarity, and offers a more immersive and enjoyable listening experience. It breaks through the usual hearing aid hurdles that often stop folks with mild to moderate hearing loss from getting traditional hearing aids.
- Comfort - Nothing sits inside your ears
- Stigma - Invisible to others around you, just a good looking pair of glasses
- Directionality - Beamforming microphone array to help you hear better in noisy environments
- Simplicity - A 1 minute app configuration vs. hours to tune and calibrate traditional hearing aids
Nuance Audio is designed for those with mild to moderate hearing loss a segment of our US population totaling over 66 million.
What you get with Nuance Audio
Every pair of Nuance Audio glasses comes with a frame, a handy foldable case, a cleaning cloth, a charging pad, and a USB-C cable case. If you need an extra charging pad or a remote control, those are available separately.
Nuance Audio is super flexible, working with all kinds of lenses and materials, except for glass. With a power range of +10/-10, it covers most prescriptions out there. Since Nuance Audio is a special kind of smart frame, we suggest having the edging and mounting done at an authorized EssilorLuxottica Lab. If you're just ordering lenses, make sure to use the cold snap process for mounting. No heating or bending the frames, and avoid using alcohol for cleaning.
What Does Nuance Audio Mean for Your Optical & Your Bottom Line?
The US hearing aid market was valued at just over $2 billion in 2023. Yes, that's BILLION with a B! With our aging population, this market is expected to grow to over $3 billion in the next 5 years. We've already talked about how many of the 66 million people in America with mild to moderate hearing loss haven't bought hearing aids because of the barriers we mentioned earlier. But here's the good news: Nuance Audio isn't just a great option for current hearing aid users; it's also a fantastic way to welcome new folks into the hearing aid world.
Nuance Audio is super affordable, costing about a third of many over-the-counter hearing aids and just a fraction of traditional prescription hearing aids. Plus, since your patient might be buying a new frame anyway, upgrading to Nuance Audio makes this deal even sweeter!
It's an easy sell for most, boosting your sales and margins. Nuance Audio helps your patient hear better in noisy places by letting them hear what they're seeing with directional microphones. Whether they're at a restaurant, a busy office, or a family gathering, the user-friendly app has an audio mode that fits perfectly. Adjusting volume and background noise is a breeze with the Nuance Audio App.
As I mentioned earlier, Nuance Audio is a game-changer. It lets you tap into a new multi-billion dollar market by simply doing what you already do—selling glasses. For more information, reach out to us here at IcareLabs. We'd be thrilled to provide you with more details and connect you with a Nuance Audio specialist who can visit your office and walk you and your team through the product.
