IcareLabs Blog

Growing your business by knowing your sales, setting goals, and celebrating

Climbing The Optical Mountain In 2022

Feb 11, 2022 4:33:11 PM

Author and motivational speaker John Maxwell once said that “everything worthwhile is uphill." While this is a true and profound statement, I don't think that it is something that most of us do not know. So many great quotes speak to this same subject. For example, John Hawkins once said that "if success were easy, everyone would do it."

But why is it this way? Does success have to be hard? Why are the best things in life often difficult to obtain? We could get deep into the weeds with this subject and never find our way out. To avoid this, let’s narrow it down a little. Let’s simply look into being just a little bit more successful in your optical business.

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Using Google My Business to make your website show up more within Google's search engines

Why Google My Business Is Important

Feb 4, 2022 12:55:59 PM

The Top 6 Benefits of Google My Business

Being on the first page of Google’s search results isn’t a miracle or the luck of the draw. It takes strategy, work, and time to see your website show up. Fortunately, part of this strategy is quick, easy, and free—like setting up a Google My Business (GMB) listing for your practice.

Whether you’re looking to increase awareness of your business or convert search traffic into patients, having a GMB increases visibility. If a Google user has to spend more than 5 seconds looking for an answer, they’ve already moved on.

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Welcoming the new Director of Account Management, Tina Farrell, to help promote success to our customers and their patients.

Partnering With You For Your Success

Jan 27, 2022 10:30:47 AM

My name is Tina Farrell and I am so excited to be part of the IcareLabs team. I have worked in the optical industry for over 33 years and have been a customer of IcareLabs for over 15 years. Working with them from the outside only grew my desire to be part of something so special.

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Exploring, determining, and solving patient issues when dispensing glasses

Recipe for Resolving Problem Jobs

Jan 11, 2022 11:07:33 AM

While it has been many years since I have dispensed glasses, the memories of troubled patients are still fresh in my mind. I had the blessing of being trained under a master optician back in the days when this still meant something. I wish I could remember half of what he shared with me.

Through this training early in my career, along with hundreds if not thousands of calls working with dispensers over the last 18 years I've been with IcareLabs, I feel I have become pretty good at troubleshooting issues with a pair of glasses.

Much like a complex recipe, troubleshooting seems challenging from the outside. However, when broken down into individual steps it becomes effortless. In comparison with cooking, following each step in sequence makes even the most complex dishes seem easy.

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IcareLabs wishes you a prosperous and happy New Year for 2022!

IcareLabs & Your Practice In 2022

Dec 28, 2021 2:25:58 PM

With this year almost complete, 2021 has truly been a year for the history books; in more ways than we can count. Earlier this year, the 3rd generation of Payne leadership took the helm at IcareLabs. I proudly accepted the position of President alongside my cousin, Tyler Payne, stepping into the Executive Vice President role and my brother, James Payne, as our Vice President of Technology.

We are also blessed to have the brilliant wisdom of Scott & Skip Payne to continue guiding us in their Senior Advisor roles. I know my grandfather would be proud to see how far we have come as a company and as a family.

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Fixed and variable corridor progressive lens designs

Fixed & Variable Corridor Progressives

Dec 9, 2021 11:15:59 AM

Last month we asked for some input from our readers, both customers and prospects, on what content they would like to see in our newsletters. We had some good responses; one request was on fixed/variable progressives. While we have dug into this in the past it might be time for a refresher.

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IcareLabs takes part in the Great American Teach-In

The Great American Teach-In

Nov 29, 2021 4:16:08 PM

Recently we had the opportunity to give back to our community and help enrich the lives of elementary students in our community with the Great American Teach-In. This annual event invites local businesses to come and speak to students directly about what they do and how they do it.

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Guide to lens materials for patient's glasses

ECP Lens Material Guide

Nov 19, 2021 5:30:09 PM

Never in the history of optics have your patients had so many options to choose from. With hundreds of progressive designs, multiple photochromic options, and a vast array of materials it is easier than ever to fill their needs.

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Happy patients bring you more patients!

How To Create A Patient Experience That Keeps Them Coming Back

Nov 5, 2021 5:22:30 PM

We know that cancellations without notice can negatively affect your optometric practice. It’s not always an easy task to provide every patient with the best experience and care from their arrival to their departure.

Doing your best to give your patient an experience that’s hard to forget (of course, in a positive way) will contribute to a decrease in patients not showing up for their scheduled appointments. It will also increase great reviews and word-of-mouth referrals, which can greatly contribute to attracting new patients to your business.

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