IcareLabs Blog

Varilux Liberty 3.0 is available now and it's a great progressive lens for patients entering presbyopia.

Essilor Launches The Varilux Liberty 3.0

May 12, 2022 10:48:06 AM

Essilor of America is excited to announce the launch of the Varilux Liberty 3.0 progressive lens on May 10th, 2022. Backed by the Exclusive Path Optimizer™ technology, the Varilux Liberty 3.0 is a perfect solution for patients who are new to presbyopia.

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2022 Sunglasses season is here

Sunglass Season Is Here!

Apr 21, 2022 2:13:23 PM

Having been in the optical industry for most of my adult life has spoiled me. Like many of you, I have multiple pairs of glasses covering all my needs. For many of us, we probably have multiple pairs for a specific need. This is just what you do when you are in the industry; you try new products and add-ons and enjoy their benefits.

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Using Pinterest as an eye care practice can help boost your networking and marketing

How To Use Pinterest For Eye Care Practices

Apr 11, 2022 10:15:00 AM

Your practice’s digital presence is often one of the first ways people get to know your business. From browsing your website to scrolling through your Instagram, both current and potential patients rely on your online marketing channels to learn more about what your practice has to offer.

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Children wearing the new Eyezen Kids lenses to enhance vision and block harmful blue light

Eyezen Kids Lenses

Apr 5, 2022 4:11:13 PM

Essilor of America has announced the launch of the new Eyezen® Kids lens for April 12, 2022. This will be an add-on to the proven Eyezen family of lenses.

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Thin lenses are what your patient's want when getting glasses.  Here are three steps to getting thin lenses.

Steps To Improving Thickness And Cut-Out Issues

Mar 28, 2022 11:07:17 AM

To better assist our customers and improve thickness and cut-out, we are expanding our database to begin storing frame information, including the shape and measurements of each frame. This is a brand new tool in our battle against thick lenses and cut-out issues.

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Kodak Total Blue Lenses block 80% of HEV blue light while providing comfort to patients of all ages experiencing an active digital lifestyle

Kodak Total Blue Lens: Comfortable Vision for Your Digital Life

Mar 9, 2022 1:43:05 PM

From working at home to learning online, technology has become an integral part of our lives. Along with the greater need for digital devices, comes the potentially harmful overexposure to High Energy Visible (HEV) Blue Light.

Previously, most of our exposure to HEV Blue Light came from the sun, but now we are also exposed through screens, LED lights, and energy-efficient lightbulbs. The increase in HEV Blue Light exposure could contribute to sore eyes, affect our mood, and disrupt our sleep.

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Attracting new patients to your optical practice is easy when you follow these best practices for your website

Top Way To Attract New Patients To Your Practice

Mar 4, 2022 10:28:19 AM

These days there are likely many eye care and optometry practices in your area. It can be tough to show potential clients who you are and get them through the door.

So, you need to show them who you are, and the easiest way to do that is by building up your online presence.

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Growing your business by knowing your sales, setting goals, and celebrating

Climbing The Optical Mountain In 2022

Feb 11, 2022 4:33:11 PM

Author and motivational speaker John Maxwell once said that “everything worthwhile is uphill." While this is a true and profound statement, I don't think that it is something that most of us do not know. So many great quotes speak to this same subject. For example, John Hawkins once said that "if success were easy, everyone would do it."

But why is it this way? Does success have to be hard? Why are the best things in life often difficult to obtain? We could get deep into the weeds with this subject and never find our way out. To avoid this, let’s narrow it down a little. Let’s simply look into being just a little bit more successful in your optical business.

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Using Google My Business to make your website show up more within Google's search engines

Why Google My Business Is Important

Feb 4, 2022 12:55:59 PM

The Top 6 Benefits of Google My Business

Being on the first page of Google’s search results isn’t a miracle or the luck of the draw. It takes strategy, work, and time to see your website show up. Fortunately, part of this strategy is quick, easy, and free—like setting up a Google My Business (GMB) listing for your practice.

Whether you’re looking to increase awareness of your business or convert search traffic into patients, having a GMB increases visibility. If a Google user has to spend more than 5 seconds looking for an answer, they’ve already moved on.

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