Benefits Of Anti-Reflective Coatings - Crizal Easy
Jun 18, 2018 10:11:00 AM
In my new blog series for IcareLabs we'll be diving into the benefits of Anti-Reflective coatings, more commonly known as AR or no-glare treatments.
IcareLabs Blog
3 Best Practices For Choosing Your Patient's Transitions Lenses
May 29, 2018 11:10:00 AM
Choosing the right Transitions product ensures
maximum satisfaction
,
loyalty
, and
practice growth
.
We also understand Transitions lenses have several products to choose from. We sometimes hear our ECP's ask how they can make sure they are choosing the best Transition product for each patient.
So how do you do that? It's easy!
Are You Wearing Transitions Lenses?
May 24, 2018 9:41:00 AM
Over my last few blog posts, I've talked about asking needs-based questions and how they can help increase your Transitions capture rate while providing excellent customer service and improve patient satisfaction.
We also discussed how selecting the best Transitions product for their day to day lives gives the patient a better experience.
3 Easy Ways To Sell Transitions Lenses To Every Patient
May 15, 2018 9:12:00 AM
A recent survey found that 75% of current eyewear patients said they would purchase Transitions prescription lenses if offered!
The current national average for Transitions Signature lenses is just over 18%. What happened with 57% of our customers? I believe it is simply that we are not offering them to all of our patients using needs-based selling.
3 Simple Strategies To Increase Your Transitions Sales
May 8, 2018 10:14:00 AM
We've seen practices miss out on growth opportunities due to myths that Transitions Signature sales will cannibalize sunglasses sales, or young people just don’t like them.
I read an article recently sharing the success of a 16-location practice in the Mid-West with their Transitions lenses. They realized how much money they were leaving on the fitting table by not expanding their market share of Transitions.
Optical Sales Coach - Transitions
Dec 18, 2017 10:33:00 PM
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Package Pricing
In this video, James Stephany talks about how to get better market penetration with Transitions and increase your profits, too! With the tips found in this quick video below, you can help drive your sales and patient satisfaction through the roof.
Optical Sales Coach - Blue Light Lenses
Dec 11, 2017 10:13:00 AM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up. This week's topic is blue light protection, one of the largest growing segments in optical. Many patients are confused by what these lenses actually provide, it's your job to make sure they understand exactly what these types of lenses can provide them to help set realistic expectations.
Package Pricing With Your Blue Light Protection
In this video, James Stephany walks us through the need for, and some of the options for Blue Light Lenses. Feel free to visit our Blue Light Resource Center page to find sales aids, white papers, and much more on all of the blue light products IcareLabs has to offer. Offering blue light protection as a package deal can help boost your optical sales too!
Harmful Blue Light: What's All The Fuss?
Aug 17, 2015 5:22:00 PM
Blue light and the health hazards of HEV, High Energy Visible light, have become available to ECPs wherever they turn. They find information in the industry news media, class credit articles, seminars, conventions and on the Internet when looking up vision health concerns. It is everywhere.
Even though the industry may be aware of the HEV health concerns, the general public may not be. This is the reason every vision health professional should make HEV part of the discussion with every patient. It is our job to educate and inform our patients of the dangers of HEV.
What is blue light?
The spectrum, of natural sunlight includes the high-energywavelength that humans are attuned to. It affects our sleep cycle, alertness, mood, cognitive functions and sense of wellbeing. Depending on the study3, there is a range in the blue portion of the light spectrum that has hazardous affects. The peak threshold of the blue color cone photoreceptors is 463mm, with a range of 400-500 nm. They can penetrate into the eye causing retinal damage, which is cumulative.