IcareLabs Blog

As you review an organization, look into what have they done within your local community. Prevent Blindness.org is a national non-profit organization that has coordinated events, medical information and collateral to help your business bring attention to a good cause. There are opportunities for you to promote support for Prevent Blindness. Your office can show your customers that you are supporting their community. Find out through local organizations, churches or schools what local need there is to help.

Other states passed laws previously forbidding Managed Care Insurance Companies requiring eye doctors to use their labs. Now, Texas joined them in June, 2015 as Texas Governor, Greg Abbott signed Senate Bill 684 (Click here) into law.

This Texas law allows private optometric practioners to fulfil patient’s eyeglass prescription for their lab of choice, instead of being forced to use the managed vision care company lab. The law goes into effect in September 2015. Contracts entered into or renewed on September 1, 2015 and after the date will be covered by this law.

Marketing for ECPs (Part 2)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

Optical Sales Coach: Speak Human!

As part of my position here at IcareLabs, I enjoy visiting with many of our eye doctors, opticians and optical store staff. Often, I am asked for advice in improving optical sales while balancing professionalism. We are a medical-driven industry and how we handle sales is important.

Marketing for ECPs (Part 1)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

At IcareLabs, we get many questions from our eye care professionals about how to increase their bottom line. We’ve been providing quality prescription lenses and eyeglasses as an independent optical lab since 1968. Here are some basic ideas we’ve observed over the years on how to increase revenue in your optical store.