If you have been in the dispensary area of your store, you may have heard a conversation between a couple of millennials that went something like this:
“Hey Joe, my new glasses with the anti-reflective coating make taking selfies easier!”
“Really? What about Instagram filter compatibility?”, and so on. It’s all about being able to shop for their eyeglasses on their smart phone and digital devices.
The millennial customer is unique and they are looking for products that appeal to their interests and lifestyle. They want the latest fashions with bold style, color and textures. The more choices they have to make it unique to them, the better.
Selling to Millennials with Technology
Millennials can really relate to digital lens process. Just as they can customize their music stream on their smartphone, ODs can customize a patient’s vision with proper measurements, including position of wear, frame parameters, etc. The digital process can optimize the Rx based on the position of wear measurements and frame specification with wider field of view.