IcareLabs Blog

Optical Sales Coach: Speak Human!

As part of my position here at IcareLabs, I enjoy visiting with many of our eye doctors, opticians and optical store staff. Often, I am asked for advice in improving optical sales while balancing professionalism. We are a medical-driven industry and how we handle sales is important.

Marketing for ECPs (Part 1)

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s vision. But, how do you get patients in the door? Where do you get marketing ideas for eye doctors, opticians and optical stores? Where do you learn about marketing for eye doctors?

This series of articles contains excerpts from our e-book entitled, "Marketing Boot Camp for Eye Care Professionals." For more information, click here.

At IcareLabs, we get many questions from our eye care professionals about how to increase their bottom line. We’ve been providing quality prescription lenses and eyeglasses as an independent optical lab since 1968. Here are some basic ideas we’ve observed over the years on how to increase revenue in your optical store.