May 15, 2018 9:12:00 AM
May 10, 2018 11:33:00 AM
Have you ever bought something solely because you had a good experience or enjoyed their product/service in the past?
That's called brand awareness! You can use this to your advantage by using Kodak lenses to help set you apart from the competition!
May 8, 2018 10:14:00 AM
Dec 18, 2017 10:33:00 PM
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Package Pricing
In this video, James Stephany talks about how to get better market penetration with Transitions and increase your profits, too! With the tips found in this quick video below, you can help drive your sales and patient satisfaction through the roof.
Dec 11, 2017 10:13:00 AM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up. This week's topic is blue light protection, one of the largest growing segments in optical. Many patients are confused by what these lenses actually provide, it's your job to make sure they understand exactly what these types of lenses can provide them to help set realistic expectations.
Package Pricing With Your Blue Light Protection
In this video, James Stephany walks us through the need for, and some of the options for Blue Light Lenses. Feel free to visit our Blue Light Resource Center page to find sales aids, white papers, and much more on all of the blue light products IcareLabs has to offer. Offering blue light protection as a package deal can help boost your optical sales too!
Dec 5, 2017 9:44:00 AM
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Occupational/Office Lenses
In this video, James Stephany reviews the various occupational/office lenses. These lenses are a great option for both patients working in a busy, fast-paced work environment as well as those who use a lot of digital devices (e.g. cell phones, tablets, laptops) in their normal daily routines.
Nov 27, 2017 10:32:00 AM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up. This video is all about VICTORY DRIVERS!
Package Pricing
In this video, James Stephany discusses how individual "stats" from our optical business all add up to victory - much like a sports team. Setting realistic, achievable goals can help motivate you and your staff to strive for success. One of the best things about hitting your goals is positive momentum. They make it easier to keep focused and also help see areas that may need improvement.
Nov 14, 2017 9:01:00 AM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Package Pricing
In this video, James Stephany talks about the importance of package pricing vs a la carte pricing to help increase revenue, and keep patients happy. Knowing the difference and when it's best to use each can help your optical in more ways than you think!
Nov 7, 2017 4:04:31 PM
INTRODUCTION:
Got a few minutes? Want to get some tips and tricks from a long-time optical industry professional? Take a look at the Optical Sales Coach Series from IcareLabs. You never know what useful information you'll pick up.
Friends Buy From Friends
In this video, James Stephany discusses the importance of relationships in the retail optical business. Your patients count on you to provide your medical expertise to guide them to a purchase that meets all their needs. Being able to communicate the benefits of each product in a value-driven, easy to understand way really does make a big difference!
Apr 18, 2017 1:50:11 PM
Keeping up with the latest trends in optical sales can be tricky. Should you continue to focus on baby boomers, who as recently as 2015 were responsible for as much as half the revenue of retailers? What about the nation’s 77 million millennials? Should you focus your attention on their optical needs?
Well, if the trade magazines and advertisers are correct, the answer is a resounding, “Yes!” Everywhere you look, there are warnings about digital eye strain, articles on the dangers of high-energy visible (HEV) light, and new product launches for lenses that protect us from such new threats.
And, it makes sense when you think about it. Today’s generation spends more time than ever exposing their eyes to all kinds of digital screens, in addition to sunlight exposure.
What is Digital Eye Strain?
Digital eye strain is the temporary discomfort that follows two or more hours of digital device use. Electronic devices like televisions, computers, smart phones and tablets can cause digital eye strain, especially when they are used simultaneously or when switching repeatedly from one device to another. Symptoms of digital eye strain include: