IcareLabs Blog

The Baby Boomer Eyecare Market

In these days of growing competition, both online and in your local market, it’s important to constantly be thinking about and looking for new ways to stand out in the crowd. You may have worked very hard to establish your practice with the basics – great customer service, competitive pricing and quality products. Wonderful! Do you find that doesn’t seem to be enough? Do you still see your numbers shrinking?

As we’ve suggested in this blog before, it might be time to look for other markets you can go after. Are you learning about Millennials and how to attract their business? Have you taken a look at putting some focus on sports eyewear or children and youth?

In this article, I’d like to make you aware of a great series of feature articles that Vision Monday is presenting that focuses on another important segment of the market, senior citizens. Millennials have taken the lead as the largest group of consumers. However, Baby Boomers are not far behind. And as this segment ages, the number of Americans at risk for age-related eye diseases is increasing.

Today's Informed Consumers

The way business is being done now is very different from the way business was done even ten years ago. Today, 90% of Americans spend at least two hours a day on digital devices. When a consumer is interested in a product or service, they look it up and do research on the Internet. Don’t you? They are a more informed consumer than the customer of the past.

In doing business today, it is not just marketing campaigns with a message of, “We offer this great product, buy it”. It is about building relationships, getting the patient to be interactive with you as their eye doctor, with your staff and with the products you offer. It is necessary to inform the patient as to “Why” what you and your company offers is for them.

We use the frame shape number for a few different things. The first thing we do with the frame shape number is to build the shape with the A and B measurements provided.

After we have done this, we will calculate the ED based on the new shape. Why do we do this?

Lets take this job for example. I have a +2.50 -1.50, with a 58 PD in a 53-21 Drill mount frame.

Frame Measurements have become increasingly important with the addition of digital lens designs. As a lab, we have lost control over the safety margin on lens cutout. The lens designer gives us all of the parameters to process the lens, and we are at their mercy.

Our biggest issue has been the Frame ED (Effective Diameter) measurement. Unfortunately, many have been misinformed about how to measure this.

When we get a job that hasn’t cut out for a customer, what we often see is the LD, or Longest Diameter, placed incorrectly in the ED box. One of the top results in a quick Google search even incorrectly explains how to measure it.

You probably get a lot of questions in your practice. Many questions come up about the different types of lenses. Many people are asking questions about the difference between bifocal and progressive lenses. If your patients are asking the same questions, here are some suggestions on how to answer that will help eliminate their confusion, and hopefully, provide you with some additional revenue. That’s a win-win!

First, let’s set the stage. Multifocal lenses typically address the needs of your middle-aged to older patients who are starting to feel the effects of aging. Many start to experience presbyopia, which is the gradual loss elasticity of the eyes and the resulting difficulty to focus on objects close up. This condition is very natural, but often annoying, and usually becomes noticeable in people in their early to mid-40s. It may continue to worsen until around age 65.

It’s at this point people need something more than a single vision lens in their prescription eyeglasses. They’re going to need additional magnification in part of the lens to help the eye focus on up-close objects.