IcareLabs Blog

Tips for Selling Anti-Fatigue Lenses for Digital Eye Strain

Posted by Eric Jaqua on Apr 18, 2017 1:50:11 PM

Keeping up with the latest trends in optical sales can be tricky. Should you continue to focus on baby boomers, who as recently as 2015 were responsible for as much as half the revenue of retailers? What about the nation’s 77 million millennials? Should you focus your attention on their optical needs?

Well, if the trade magazines and advertisers are correct, the answer is a resounding, “Yes!” Everywhere you look, there are warnings about digital eye strain, articles on the dangers of high-energy visible (HEV) light, and new product launches for lenses that protect us from such new threats.

And, it makes sense when you think about it. Today’s generation spends more time than ever exposing their eyes to all kinds of digital screens, in addition to sunlight exposure.

What is Digital Eye Strain?

Digital eye strain is the temporary discomfort that follows two or more hours of digital device use. Electronic devices like televisions, computers, smart phones and tablets can cause digital eye strain, especially when they are used simultaneously or when switching repeatedly from one device to another. Symptoms of digital eye strain include:

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Topics: Revenue Tactics, Marketing, Sales Strategies, Eyewear 101

How to Respond to "You're Too Expensive"

Posted by Eric Jaqua on Apr 13, 2017 5:34:16 PM

You've made sure that you and your staff are educated about the many important features and benefits of high-end designer eyewear, protective lens coatings and the latest digital technologies available for your patients' ever-changing eyeglass needs. 

I remember my experience with my first pair of progressive prescription eyeglasses. I was not in the eyewear business at the time. The sign read "2 Pair for $49" and I needed new glasses. When the optician told me my shiny, new glasses would be $400, I was a bit taken aback, to say the least.

Fortunately for me, the eyecare professional was able to explain my options and the reasons for the price in a way that educated me and helped me appreciate the quality product I was getting.

So, how do you do that? How do you communicate to your patients in a way that changes their perceptions and makes them happy they came to see you?

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Topics: Marketing, Sales Strategies

New Infographic: 10 Eye Health Problems Detected Through Our Eyes

Posted by Eric Jaqua on Apr 4, 2017 11:18:46 AM

Just in case you missed it, there's a great infographic in the March 13, 2017 issue of Vision Monday. It gives great information you can share with your patients about factors that can effect eye health. "Studies have shown that eyes are definite windows to our overall health."

Remind your patients that annual eye exams are an important key to healthy living, and that many health issues may be identified and/or predicted during their eye doctor visit.

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Topics: Eye Care Community, Health Issues, Infographics

Make Eyeglasses from Scratch?

Posted by Eric Jaqua on Jan 27, 2017 3:41:28 PM

Imagine, if you will, a post-apocalyptic world where  wholesale optical labs like IcareLabs no longer operate. <Gasp!> What could you use to make prescription eyeglasses from scratch? How would your patients see to find you? Who could supply the squinting masses with eyeglasses?

Seems far fetched, doesn't it? Well, we found a video with a guy who did just that. One of the guys at How to Make Everything has done the unthinkable. We're talking about making glass from sand and a frame from a tree he personally downed with an axe he crafted from aluminum foil. Okay, I made the axe thing up - but he really did make glass lenses and frames from scratch.

How'd they turn out, you ask? Let's just say it's very complicated and required a lot of steps. Gotta give the guy credit for trying...

Check it out:

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Topics: Eye Care Community

Marketing Emails - How Consumers Really Feel

Posted by Eric Jaqua on Dec 7, 2016 3:27:53 PM

The Email Conundrum

It's easy and very economical. Just fire up your favorite email program and in minutes, you've got a shiny, new marketing email ready to send to your entire database of eye care patients.

But, before you click "SEND," you pause. You're wondering what your patients really feel about your marketing emails. Afterall, you have your own opinions of marketing emails that pour into your inbox each and every day. What makes us think marketing emails from us make anybody feel differently?

There's a new study published by Fluent called "The Inbox Report 2016: Consumer Perceptions of Email" that might give us some useful perspective on the issue.

The study was based on a survey of nearly 2,000 consumers from 18 years old and up who live in the United States. The report provides new data and analysis on questions like how often Americans check email, what impact emails have on consumers’ purchase decisions, the motivations behind subscribing and unsubscribing from email lists, and more.

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Topics: Marketing, Promotions

ECPs and Boomers' Aging Eyes

Posted by Eric Jaqua on Sep 21, 2016 2:31:32 PM

The Baby Boomer Eyecare Market

In these days of growing competition, both online and in your local market, it’s important to constantly be thinking about and looking for new ways to stand out in the crowd. You may have worked very hard to establish your practice with the basics – great customer service, competitive pricing and quality products. Wonderful! Do you find that doesn’t seem to be enough? Do you still see your numbers shrinking?

As we’ve suggested in this blog before, it might be time to look for other markets you can go after. Are you learning about Millennials and how to attract their business? Have you taken a look at putting some focus on sports eyewear or children and youth?

In this article, I’d like to make you aware of a great series of feature articles that Vision Monday is presenting that focuses on another important segment of the market, senior citizens. Millennials have taken the lead as the largest group of consumers. However, Baby Boomers are not far behind. And as this segment ages, the number of Americans at risk for age-related eye diseases is increasing.

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Topics: Revenue Tactics, Sales Strategies, Health Issues

Redefining How America Shops - Taking a Look at Online Eyewear Sales

Posted by Eric Jaqua on Sep 20, 2016 3:08:05 PM

Online Shopping on the Wild Wild Web

In the past few newsletters, we’ve included articles on how to better understand and appeal to Millennials. The hope is to provide some ideas that will help you capture some of this unique, new generation of consumers. One aspect that is important to understand is the online shopping habits of Millennials.

There’s a great article in the newest Eyecare Business Magazine that gives the latest statistics about online eyewear sales, and how Millennials have helped propel online Rx eyewear. In addition, the article gives some great advice on how to make your brick and mortar business better compete with the online eywear providers.

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Topics: Revenue Tactics, Marketing, Sales Strategies

Marketing for ECPs: Facebook Basics (PART 2)

Posted by Eric Jaqua on Aug 10, 2016 9:52:44 AM

Introduction

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?

This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.

This free resource is a follow-up to our first popular Marketing Boot Camp e-book for eyecare professionals. This new e-book gives you a great intro to Facebook and gives you some ideas on how to utilize this platform to grow your optical practice. As before, this is not meant to be an exhaustive Facebook guide, but hopefully, it will inspire some ideas you can use immediately, especially if you’re new to Facebook.

Part 2 in this series talks about the basics of Facebook. 

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Topics: Marketing, Social Media

Marketing for ECPs: Intro to Facebook (PART 1)

Posted by Eric Jaqua on Jul 27, 2016 4:44:21 PM

Introduction

If you’re an eye doctor or an optician, you probably did a lot of studying about eyes, optometry, chemistry, biology, anatomy and biochemistry. However, if you’re like most eye care professionals (and other doctors, chiropractors, pharmacists, lawyers, etc.), you may have only had one or two marketing classes.

So, you’re an expert at taking care of people’s eyes. But, how do you get patients in the door?

This blog series contains excerpts from our e-book entitled, "Marketing Boot Camp 2 for ECPs". For more information about how to download your own free copy, click here.

This free resource is a follow-up to our first popular Marketing Boot Camp e-book for eyecare professionals. This new e-book gives you a great intro to Facebook and gives you some ideas on how to utilize this platform to grow your optical practice. As before, this is not meant to be an exhaustive Facebook guide, but hopefully, it will inspire some ideas you can use immediately, especially if you’re new to Facebook.

You might be wondering why your business even needs a Facebook page. What is Facebook anyway? Let’s start there.

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Topics: Marketing, Social Media

10 Tips to Improve Patient Satisfaction

Posted by Eric Jaqua on Jul 13, 2016 3:03:18 PM

INTRODUCTION:

As you well know, being in retail business these days comes with some interesting challenges that entreprenuers like yourself never had to consider. Today, Internet savvy consumers are doing their research before you ever get a chance to talk to them. Consumers with a desire to shop local small businesses, or those who are looking to be loyal patrons to a shop down the street are becoming harder to find as a more "global" approach sets in.

So, it's more important than ever to do everything we can to keep our patients happy and eager to not only come back every time, but to tell others about us! 

With that in mind, I've come across 10 tips to consider when thinking about patient satisfaction. Some of these ideas you're probably already doing. But, it never hurts to review how you measure up. After all, it could mean the difference between a once-in-a-lifetime customer and a loyal return patient and their family.

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Topics: Marketing, Sales Strategies