IcareLabs Blog

Transitions lenses have a new digital availability guide now available for all ECPs. This is an easy way to look up all of the amazing Transitions photochromic technology, right at your fingertips. With all of the different combinations currently on the market, it can sometimes be a bit confusing. Luckily, this online guide takes out all of the guesswork.

Following up on the huge success of the new XTRActive Polarized lenses, Transitions will be launching the new XTRActive New Generation technology. We'll take a look at availability, features, and the expected launch date in this blog.

LinkedIn is known as a great social media for growing your professional network or looking for new employees, but you can also leverage it for your retail optical store. All it takes is a little out-of-the-box thinking on your part and you can easily add another online resource for your patients.

Everyone wishes they could boost their sales, right? Increasing revenue for your optical dispensary is as easy as 1, 2, 3 when you use the good/better/best rule of optical sales, educate with needs-based conversations, and shoot those shots for 2nd pair sales. Let's take a look at how implementing this strategy can have a major impact on your bottom line.

Summer is right around the corner. Many states across the USA reopening (yay). There has never been a better time to offer prescription polarized sunwear for your patients. Understanding how to communicate the benefits of polarized glasses to your patients is the key to dispensing their next favorite pair of sunglasses.

Have a look at the available options here at IcareLabs and questions you can ask them to find the best pairing for your patients.

Few retail businesses around today can get by without having some presence on the world's most popular search engine. Of course, we are talking about Google. Did you know there are several free features Google My Business makes available to business owners?

The Varilux Phsyio W3+ launched in the mid-2010s quickly becoming a fan favorite in the Varilux family and has replaced the Physio Enhanced in the Varilux line-up. The Physio W3+ contains several patented technology ensuring your patients will love their new progressive lenses.

Offering high adaptability and lens aberrations, let's take a look at why this lens has become so successful and hear from our resident optical expert on what to expect when wearing these lenses.

Ever since we started offering the Guardian Safety Frame line with our stock frames last year, we've had more and more customers tell us they have been a huge success at their practice. This is not surprising considering their phenomenal selection and their great price points!

This blog will breakdown the entire Guardian Safety Frame catalogue so you can determine which frames will work best for your optical dispensary.

With 2020 coming to a close, one thing that seems to now be part of the lexicon going forward is a renewed interest in keeping things sanitized. While we hoped this would be over by now, it is very obvious that Covid-19 will remain with us for at least a good portion of 2021.

In the past, simply dusting frames off once a week was about all the "cleaning" we did. Times have changed and our customers are demanding more out of us regarding sanitation. This takes time that many of us do not have, but it must be done.

Luckily, thanks to technology there are more tools than ever before to sanitize your frames and high usage areas in your optical dispensary. Let's take a look at 5 great options that can get the job done quickly and easily.

What are you doing with your safety business? While many opticals utilize industries in their area to sublimate sales others seem to shy away from safety work.

ANSI prescription safety glasses are required at many businesses and worksites. A vast number of jobs across the country require their employees to wear specialty safety glasses to be able to do their job safely every day.