IcareLabs Blog

As an eyecare professional, finding ways to have your practice stand out in the sea of big box retailers and chain stores can be a bit overwhelming. One of the best ways to do so is by focusing on a cause for your marketing efforts. So what is cause marketing and how can it benefit your optical shop?

With the end of 2022 on the horizon, we are seeing ECPs across the country looking for ways to maximize their profit margins. Most of us in this industry expect the ebbs and flows throughout the year, and with the back to school rush behind us, how do you end the year in the black?

As of July 1st of this year, Google has launched their new Google Analytics 4 standard. As an eyecare professional, what does this mean for you and why should you care?

The answer is simple. If your practice wants to measure, track, and/or increase your website's online presence, then you need to make sure you have this set up ASAP! This blog will help guide you in the basics and where to find everything you or your IT team will need.

Blue light protection for patients continues to be a priority for many ECPs.  The damaging effects of HEV or blue light are just starting to be fully understood. We know your patients are looking for an affordable, clear lens option to protect their vision and overall eye health. That is why in the fall of 2019 we launched our Blue Guard family of lenses. 

Transitions lenses have a new digital availability guide now available for all ECPs. This is an easy way to look up all of the amazing Transitions photochromic technology, right at your fingertips. With all of the different combinations currently on the market, it can sometimes be a bit confusing. Luckily, this online guide takes out all of the guesswork.

Following up on the huge success of the new XTRActive Polarized lenses, Transitions will be launching the new XTRActive New Generation technology. We'll take a look at availability, features, and the expected launch date in this blog.

LinkedIn is known as a great social media for growing your professional network or looking for new employees, but you can also leverage it for your retail optical store. All it takes is a little out-of-the-box thinking on your part and you can easily add another online resource for your patients.

Everyone wishes they could boost their sales, right? Increasing revenue for your optical dispensary is as easy as 1, 2, 3 when you use the good/better/best rule of optical sales, educate with needs-based conversations, and shoot those shots for 2nd pair sales. Let's take a look at how implementing this strategy can have a major impact on your bottom line.

Summer is right around the corner. Many states across the USA reopening (yay). There has never been a better time to offer prescription polarized sunwear for your patients. Understanding how to communicate the benefits of polarized glasses to your patients is the key to dispensing their next favorite pair of sunglasses.

Have a look at the available options here at IcareLabs and questions you can ask them to find the best pairing for your patients.

Few retail businesses around today can get by without having some presence on the world's most popular search engine. Of course, we are talking about Google. Did you know there are several free features Google My Business makes available to business owners?