IcareLabs Blog

James Stephany

James Stephany is the Director of Sales here at IcareLabs with an in-depth knowledge of all things optical that can only be gained by decades in the industry in both the lab and retail. He loves educating everyone on the latest and greatest technologies in the optical industry as well as helping practices big and small increase their bottom lines without sacrificing anything for their patients.

Recent Posts

The Kodak Lens Corner Adds Color And Branding To Any Office

Posted by James Stephany on Feb 7, 2019 9:03:00 AM

 

Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.


The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.


The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.

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Topics: Trade Talk, Special Offers, Optical Sales Coach, Sales Strategies, Marketing, Revenue Tactics, Insider

Heritage Freeform Digital Progressives Will Work For You

Posted by James Stephany on Jan 15, 2019 9:02:00 AM

 

With over 50 years of doing business Icarelabs labs has seen its fair share of changes. No other year has seen more changes than 2018. On May 17th, 2018 we celebrated or 50th anniversary and made sure we purchased some great gifts for ourselves in the process.

 

Along with this fantastic milestone we went too 100% digital processing by adding an additional 3 digital generators and multiple soft polishers.

 

These upgrades gave us the ability to process even more digital designs than ever. We also introduced our second line of house-branded digital progressives in 2018. Always with a thought to our past as we press forward, we felt there was no better name than Heritage.

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Topics: Lab Technician's Corner, Eyewear 101, Trade Talk, Optical Sales Coach, Sales Strategies, Revenue Tactics

5 Reasons You Should Be Using House Brand Progressive Lenses

Posted by James Stephany on Dec 13, 2018 12:52:14 PM

 

In a market flooded with over a hundred different progressive lens options how do you choose which one or ones to use?

Should you be using a branded product or a house brand product?


I simply say yes! You should be using both and here's why.

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Topics: Lab Technician's Corner, Eyewear 101, Optical Sales Coach, Sales Strategies, Revenue Tactics, Insider

Introducing: The Shamir Autograph Intelligence

Posted by James Stephany on Nov 5, 2018 10:02:00 AM

Shamir set the bar very high with the success of the Shamir Autograph 2 and Shamir Autograph 3. This cemented their place in the optical industry as a leader with cutting-edge lens designs.

 

They've done it again with the recent introduction of the Autograph Intelligence:

 

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Topics: Lab Technician's Corner, Eyewear 101, Trade Talk, Optical Sales Coach, Sales Strategies, Insider

4 Simple Ways You Can Help Your Lab Help You!

Posted by James Stephany on Oct 15, 2018 3:17:31 PM

As a wholesale optical lab, we do not wake up in the morning hoping we can create issues for you and your patients. It is actually the exact opposite. We love the fact that by partnering with you and your practice, we're able to provide your patients with the best vision possible.

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Topics: Eyewear 101, Trade Talk, Eye Care Community, Optical Sales Coach, Insider

Digital Progressives: Fixed Corridor vs Variable Corridor Length

Posted by James Stephany on Sep 11, 2018 9:39:00 AM

Throughout my day, I am asked many questions here at IcareLabs. The one question that I seem to be getting more often is about fixed corridor progressives and how they compare with variable corridor in digital designs. When is one better than the other and what are the advantages of both?

 

I hope to answer that for you today.

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Topics: Trade Talk, Eyewear 101, Optical Sales Coach

The Ultimate Lens Package Extended For 2018

Posted by James Stephany on Aug 1, 2018 12:13:00 PM

Essilor's Ultimate Lens Package has been extended until the end of this year and IcareLabs wants to help you provide your patients with a second pair they will love. We can also help your bottom line to boot!

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Topics: Special Offers, Promotions, Revenue Tactics

Just Launched: Transitions XtrActive Style Mirrors

Posted by James Stephany on Jul 26, 2018 9:07:00 AM

The Transitions Style Mirrors have just been released and are already making waves in the optical industry!

Patients already wearing Transitions technology and younger patients just finding out about the benefits of photochromatic lenses agree that Style Mirrors are a game changer.

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Topics: Trade Talk, Optical Sales Coach, Sales Strategies, Insider

4 New Transitions 7 Colours Are Now Available!

Posted by James Stephany on Jul 12, 2018 4:28:45 PM

Transitions 7 has launched 4 brand new colour variations! The new Transition Style Colours are available in most Single Vision and Freeform Digital Progressive lenses currently on the market.

 

 At this point: CR39 (plastic), polycarbonate, and high index 1.67 materials are available!

 

What are these new colours you ask? Good question!

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Topics: Optical Sales Coach, Sales Strategies

3 Best Practices For Choosing Your Patient's Transitions Lenses

Posted by James Stephany on May 29, 2018 11:10:00 AM
 
Free Transitions Sales Coach Consultation
 
Choosing the right Transitions product ensures maximum satisfaction , loyalty , and practice growth .

We also understand Transitions lenses have several products to choose from. We sometimes hear our ECP's ask how they can make sure they are choosing the best Transition product for each patient.

So how do you do that? It's easy!
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Topics: Eyewear 101, Eye Care Community, Optical Sales Coach, Revenue Tactics, Sales Strategies

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