IcareLabs Blog

Discover why aligning your pricing strategy with perceived value can catapult your optical business ahead of competitors who rely on cost-based pricing. As with most things in life, it's all about how it's perceived.

For your presbyopic patients, the benefits of progressive lenses are clear. Progressive lenses provide seamless vision correction for near, intermediate, and distance needs—a feature traditional lens types simply can’t match. This blog will show you how you can help reduce issues that cause non-adapts for these patients. Less non-adapts means happier patients.

As an Eye Care Professional (ECP), your focus is on providing top-tier patient care—not spending hours staring at a blank screen trying to write your next Instagram caption. That’s where artificial intelligence (AI) steps in—not to replace your voice, but to enhance it.

Selecting the proper base curve has long been a hot topic among opticians. Traditionally, labs followed a simple rule of thumb: keep the back curve of the lens as close to a 6.00 diopter as possible for optimal optics. For most prescriptions—aside from high plus powers (typically +5.00 and above)—this worked just fine.

But with the rise of freeform digital lenses, the game has changed.

Vision Expo, the leading event for the optical community, is about to take an exciting new step thanks to The Vision Council and RX. Beginning in March 2026, Vision Expo will become a single, unified annual event—kicking things off in Orlando, Florida, and then bringing the experience to top U.S. cities each year.

Essilor continues to bring new technology in progressive lens designs to the market with their new Varilux® Physio® extensee™. Following on the remarkable success of the Physio family of lenses, the Varilux Physio extensee breaks through with new technology giving your patients extra visual sharpness and contrast with the new Pupilizer™ lens technology.

Transitions Optical has just launched two powerful new tools designed to help eyecare professionals (ECPs) nationwide increase their profit margins by enhancing their ability to recommend and sell more Transitions lenses to every patient who walks through their door. Let's take a look at how easy these are to use and how you can implement them at your practice.

Join us this weekend for The Art of Eyecare: SMSO Annual Convention 2025 from July 11–13, 2025 at the Capitol Plaza Hotel & Convention Center: 415 W McCarty St, Jefferson City, MO. This is an amazing opportunity for continuing education, networking with other opticians, and much more.

The IcareLabs AR room is a state-of-the-art anti-reflective coating facility featuring the latest in anti-reflective coating technologies. As the AR manager here at IcareLabs, I'd like to give you a peak behind the curtain to see how we are able to produce these amazing coatings in record time for our customers.

The Heritage Desk and Office occupational lenses are the perfect answer for your patients that work in a variety of settings. From remote workers at home to executives in the office and everybody in between. They provide added near and extended intermediate zones to help these patients see more where they need it. Let's find out how they work and when you should be offering these amazing lenses to your patients.