IcareLabs Blog

The power of a brand name cannot be underestimated. You see it every day in what sells with your frame selection. Companies and corporations fight for brand name recognition as they understand the value.

A global survey found that 59% of respondents prefer to buy new products with a brand that they know. No other product in our lens industry has a more recognized name than Kodak Lens. While Kodak cameras are no longer hot sellers thanks to the smartphone, the name continues to hold on.

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

2020 is undoubtedly the year of all things optical. IcareLabs wants to make sure you not only meet your optical sales goals for the year, but we want this to be the best year you have ever had!

You, like many others, use the new year to make resolutions and/or promises to make changes in your life. Making a resolution is the easy part, sticking with it is another thing altogether. This is why there is a waiting line at the gym in January and by June you would be surprised if you had to wait for a machine. The number one reason that resolutions fail is that we treat them like a sprint and not a marathon.

We try and make too many or too big of changes that are just too hard to stick with. Let's focus on some small doable goals for 2020. Keep it simple and have some fun. 

We have just finished an update with our state-of-the-art surfacing equipment which enables us to surface the Varilux X Series lenses in-house. With this, we are now able to produce the full line of Varilux digital products in-house along with the full line of Crizal products.

This enables us to be your one-stop-shop for Varilux and Crizal products!

IcareLabs is proud to now offer the new CR-39 semi-finished NuPolar mirrored lenses. What does this mean for your practice? Consistent colors assure you that your patients will be happy with their glasses and redos will always match.

Let's dive into the NuPolar line to see exactly what makes them such a great product for patients looking at polarized lens options.

Always striving to better ourselves so we can better serve our customers, the myIcareLabs.com customer portal has just finished a big upgrade! You asked, and we listened.

After logging into your myIcareLabs account, you can process your check payments with us 24/7. Using our new eCheck option has no extra costs or hidden fees. Simply enter your information and your payment will be posted to your account the next business day.

In the ever-growing world of digital single vision offerings, Essilor and Kodak Lens have just released information on their new designs.

These great new lens options are designed to help patients deal with digital eye strain and visual fatigue.

Let's take a look at each and see what they bring to the table.

Point-of-purchase materials are a key factor in any optical shop to help drive sales. Usually referred to as POP, there are several varieties you can choose from.

No matter which type of POP you pick, they are almost always a net positive for your dispensary. One thing is sure though, if a patient doesn't understand how a product benefits them then they are considerably less likely to purchase it.

Let's take a quick look at the common types of POP and the best ways to utilize them to help increase your optical sales.

Here at IcareLabs, we understand that every job we process is more than just a number. Every lens tells a story. It's your patient that we get to help recreate perfect vision for!

Our customer service team understands this too, which is why we've geared our entire company around being able to provide your practice with the best service possible.

We are able to maintain a 98.3% answer rate. When our accounts call us, we answer!

What is blue light?

Blue light is at the bottom end of the visible light spectrum with the shortest wavelength and the highest energy. Blue light is often referred to as violet or violet light. Blue light is just above ultra-violet (UV) in the light spectrum.

Blue light is defined as visible light ranging from 380 to 500 nm. In some circles, blue light is broken down further into 2 segments – Blue-Violet (280 – 455) and Blue-Turquoise light (455-500nm).

Before we get to breaking down the blue light products that we carry here are a few key points you need to know.