2020 has been an anomaly in many ways. This started off as the year of all things optical. 2020 was going to be 20/20 for our industry. Soon a pandemic rolled in and many opticals across the world were shut down to help control the spread of this unknown and deadly virus. Our economy crashed and when we were allowed to reopen we did not know what to expect. The pleasant surprise for many is the business came back.
Boy, did it come back! Even with the downturn, many people were ready to spend money on new glasses. Q3 was better than anyone could have predicted for our industry. While many are willing to spend good money on good products there are those who continue to be effected by this pandemic. This is not much different than normal times with haves and have-nots.
What progressive are you offering to those on a budget? Do you know these designs? Our industry needs to move away from flattops to grow. Having value options that work is the best way to move your value-minded patient away from bifocals.