IcareLabs Blog

Hot off the heels of the 2024 Transitions Academy, the new Transitions Gen S lenses will be hitting the market soon. What are the launch details? Are demos available? What makes these new lenses so great? Find out all of that and more in this blog.

In today's digital age, data reigns supreme, especially when it comes to understanding your business and its online presence. For optical practices looking to enhance their marketing strategies, improve patient engagement, and boost overall success, leveraging powerful analytics tools like Google Analytics 4 (GA4) is essential. In this blog post, we'll delve into the reasons why optical practices should embrace GA4 and how it can revolutionize their operations.

Discover the cutting-edge technology and exceptional vision quality of Varilux progressive lens technology. Varilux has been at the forefront of progressive lens innovation for years. With each new iteration, the technology and design have continued to evolve, providing wearers with an unmatched visual experience. From the early days of the original Varilux and Comfort lenses to the advanced materials and manufacturing processes used today, the evolution of Varilux has been driven by a commitment to excellence and a desire to meet the ever-changing needs of your patients.

Don't let holiday shipping delays cause you undo stress! Discover effective tips to ensure your packages arrive on time and your patients remain happy.

We've recently expanded our Legacy house brand progressive lenses with the new IcareLabs Legacy MDO lenses. These PALs are an amazing freeform digital design geared towards mobile device users with an extended visual field in both the near and distance zones. Check out what makes this new design so great.

Email marketing has been around almost as long as the internet. These days though, many practices still either don't use email marketing at all or are not using it to help increase their sales. So what are the best ways to drive patients back to your store for another pair of glasses?

As an eyecare professional, finding ways to have your practice stand out in the sea of big box retailers and chain stores can be a bit overwhelming. One of the best ways to do so is by focusing on a cause for your marketing efforts. So what is cause marketing and how can it benefit your optical shop?

With the end of 2022 on the horizon, we are seeing ECPs across the country looking for ways to maximize their profit margins. Most of us in this industry expect the ebbs and flows throughout the year, and with the back to school rush behind us, how do you end the year in the black?

As of July 1st of this year, Google has launched their new Google Analytics 4 standard. As an eyecare professional, what does this mean for you and why should you care?

The answer is simple. If your practice wants to measure, track, and/or increase your website's online presence, then you need to make sure you have this set up ASAP! This blog will help guide you in the basics and where to find everything you or your IT team will need.

Blue light protection for patients continues to be a priority for many ECPs.  The damaging effects of HEV or blue light are just starting to be fully understood. We know your patients are looking for an affordable, clear lens option to protect their vision and overall eye health. That is why in the fall of 2019 we launched our Blue Guard family of lenses.