A new evolution in AR coatings is on the horizon with Crizal Natural Look AR—designed to deliver the most natural viewing experience yet. Crizal Natural Look will be the first anti-reflective coating to deliver "clear" lenses for your patients. No green, no purple, no blue; almost no hue at all for this AR coating!
Set to launch in Q2 of this year, Crizal Natural Look is already generating excitement across the industry, with launch kits expected to be available in early April—giving practices the opportunity to get a head and start building momentum before the full rollout.
Building on the success of the Crizal Sapphire HR which was introduced in 2021, Crizal Natural Look is sure to be a game changer. Built on the trusted performance of Crizal by EssilorLuxottica, this next-generation coating focuses on what matters most to patients.
Studies have shown that 54% of prescription eyewear wearers want a clear lens with no reflection. Through some technology that this writer does not yet understand, Crizal Natural Look delivers:
- Ultra-low reflectivity for a nearly invisible lens
- True-to-life clarity with minimal residual color
- Enhanced light transmission for sharper, more comfortable vision
Why It Matters
Today’s patients want more than just “no glare”—they want vision that feels effortless. Crizal Natural Look delivers a “no-lens” experience they can see immediately. Patients will get a true, next generation anti-reflective coating with technology not available anywhere else in the optical industry.
What It Means for Your Optical
This is more than a coating—it’s a premium upgrade opportunity:
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Easier AR conversations
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Higher perceived value
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Stronger capture rates
Simple Sell
Crizal Natural Look delivers the same durability, cleanability, and quality that you have come to expect only from Crizal coatings. Now you can offer your patients all these benefits while providing them a coating that is the closet thing to not wearing lenses at all—just clear, natural vision.
