Nick Kidd

Nick has been a sales and marketing professional for almost two decades. Nick started with IcareLabs in August of 2015 and has quickly learned the ropes of the optical industry thanks to his love of problem solving. Nick loves to pay attention to bleeding edge technology in the optical industry. In his off time he DJ's as well as produces music.
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Recent Posts

Premium Single Vision Lens Options By Shamir

Posted by Nick Kidd on Sep 21, 2020 10:51:36 AM

With designs like the Autograph III and Autograph Intelligence Shamir has become well known in the premium digital progressive world. What many people do not know is they also offer several premium single vision design options too? These are a great option for more discerning single vision patients that are looking for a more natural visual experience.

 

The Shamir Autograph 3 single vision, Shamir Attitude 3 single vision, Shamir Relax, and Shamir Autograph 2 single vision digital lens designs can help increase your premium branded capture rate while subconsciously preparing your patients for the move into Shamir PALs once they become a presbyope. Let's take a deep dive into each design to see what each brings to the table and the type of patient that is the best fit for each.

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Topics: Lens Designs

Non-Traditional Marketing For Eyecare Professionals

Posted by Nick Kidd on Aug 3, 2020 9:02:00 AM

Here at IcareLabs we strive to provide ECPs across the country not just with the best selection of high quality lenses for the best prices, but also with tools to help elevate your optical business. We understand that when one optical does well, everyone in our industry benefits from it!

 

That's a big part on why we write these blogs and provide our Resource Center to all ECPs at no cost, regardless of having an account with us or not. Most opticals across the country are spending a good chunk of their budgets on various marketing techniques, but what are some non-traditional marketing options you could be using to augment your other marketing efforts?

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Topics: ECP Marketing

The Transitions Virtual Try On Lets Patients Try Before They Buy

Posted by Nick Kidd on Jul 27, 2020 10:59:32 AM

Transitions now offers an amazing and easy-to-use tool to show your patients the numerous color options they have for next pair of Transitions lenses. Being user-friendly and only requiring a computer (or smartphone) with a webcam, your patients can now try before they buy!

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Topics: Lens Add-Ons

How To Get Better Online Reviews For Your Optical Dispensary

Posted by Nick Kidd on May 26, 2020 10:13:43 AM

These days online reviews can make or break any business. More so for small businesses like local opticians, independent ODs,  and optical dispensaries. Of course, a bad review is something most of us strive to avoid, but how can we shift our focus on getting more of the positive reviews to be posted by all of the satisfied patients that love the new glasses you've just dispensed to them?

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Topics: ECP Marketing

2020 Optical Marketing: Social Media

Posted by Nick Kidd on Feb 18, 2020 9:02:00 AM

Online marketing for your optical business has never been more important or easier than right now. Social media platforms are here to stay and have been one of the largest influences on our culture in the last 20 years. With all of the various social media services and tools available though, it can seem like a daunting task to market your business successfully even if you're familiar with the basics.

 

Luckily for you, IcareLabs is here to help! This blog will cover several of the best free and paid options to help ensure your optical dispensary has a great online footprint so your patients can easily find you.

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Topics: ECP Marketing

What's Your 2020 Optical Marketing Goal?

Posted by Nick Kidd on Jan 21, 2020 10:36:05 AM

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

 

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

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Topics: ECP Marketing

Utilizing Point-Of-Purchase Materials To Boost Your Optical Sales

Posted by Nick Kidd on Nov 13, 2019 12:56:07 PM

Point-of-purchase materials are a key factor in any optical shop to help drive sales. Usually referred to as POP, there are several varieties you can choose from.

 

No matter which type of POP you pick, they are almost always a net positive for your dispensary. One thing is sure though, if a patient doesn't understand how a product benefits them then they are considerably less likely to purchase it.

 

Let's take a quick look at the common types of POP and the best ways to utilize them to help increase your optical sales.

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Topics: ECP Marketing

The NEW IcareLabs Resource Center Is Here!

Posted by Nick Kidd on Aug 21, 2019 4:14:44 PM

Here at IcareLabs we believe that every practice should have easy access to the resources they need whether they have an account with us or not. That's why we've redesigned and launched the new IcareLabs Resource Center. Your one-stop shop for all of your ECP and POP needs!

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Topics: ECP Marketing, Optical Sales Coach, About IcareLabs

The Transitions Gen 8 Launch Is Here!

Posted by Nick Kidd on Jul 10, 2019 8:02:00 AM

 

Transitions Gen 8 is now available and processed in-house here at IcareLabs. The first wave of the Transitions Gen 8 launch is underway and if you have not already heard about the advancements, we will breakdown exactly what you and your patients can expect from the latest in photochromic technology. 

 

Transitions Gen 8 technology will not only help increase your Transitions sales but also increase your patient satisfaction.

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Topics: Lens Add-Ons

The Kodak Lens Experience And Your Practice

Posted by Nick Kidd on Jun 11, 2019 11:14:22 AM

 

Kodak Lens now offers 2 options to help you upgrade your office and set your practice apart from the rest with one of America's best known brands and it's Kodak Lens Corner Educational Center or the Kodak Lens Experience. 

 

Take advantage of the solution that best fits your practice's needs while helping drive patients through the door and give them hands on point-of purchase materials that help them understand the benefits of various lens upgrades.

 

Let's take a look at both options so you can see what Kodak Lens can do for your bottom line.

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Topics: ECP Marketing

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