IcareLabs Blog

Transitions Gen S launching soon! Will be available at IcareLabs April 19

Transitions Gen S Launching Soon!

Feb 26, 2024 1:50:56 PM

Hot off the heels of the 2024 Transitions Academy, the new Transitions Gen S lenses will be hitting the market soon. What are the launch details? Are demos available? What makes these new lenses so great? Find out all of that and more in this blog.

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Maximum your optical practice's success with Google Analytics 4

Maximizing Your Optical Practice's Success with Google Analytics 4

Feb 14, 2024 12:06:44 PM

In today's digital age, data reigns supreme, especially when it comes to understanding your business and its online presence. For optical practices looking to enhance their marketing strategies, improve patient engagement, and boost overall success, leveraging powerful analytics tools like Google Analytics 4 (GA4) is essential. In this blog post, we'll delve into the reasons why optical practices should embrace GA4 and how it can revolutionize their operations.

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Experience the complete premium Varilux lens portfolio

Experience Innovation with the Varilux Premium Lens Portfolio

Jan 8, 2024 2:03:56 PM

Discover the cutting-edge technology and exceptional vision quality of Varilux progressive lens technology. Varilux has been at the forefront of progressive lens innovation for years. With each new iteration, the technology and design have continued to evolve, providing wearers with an unmatched visual experience. From the early days of the original Varilux and Comfort lenses to the advanced materials and manufacturing processes used today, the evolution of Varilux has been driven by a commitment to excellence and a desire to meet the ever-changing needs of your patients.

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The new IcareLabs Legacy MDO is designed with modern progressive wearers in mind.

IcareLabs Legacy MDO Lenses

Oct 17, 2023 10:30:00 AM

We've recently expanded our Legacy house brand progressive lenses with the new IcareLabs Legacy MDO lenses. These PALs are an amazing freeform digital design geared towards mobile device users with an extended visual field in both the near and distance zones. Check out what makes this new design so great.

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Using email marketing can help sell glasses by promoting products and engaging customers.

How To Use Email To Sell Eyeglasses

Jul 28, 2023 2:05:23 PM

Email marketing has been around almost as long as the internet. These days though, many practices still either don't use email marketing at all or are not using it to help increase their sales. So what are the best ways to drive patients back to your store for another pair of glasses?

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Cause marketing will help your community while also promoting your business.

Cause Marketing For ECPs

Feb 27, 2023 4:55:48 PM

As an eyecare professional, finding ways to have your practice stand out in the sea of big box retailers and chain stores can be a bit overwhelming. One of the best ways to do so is by focusing on a cause for your marketing efforts. So what is cause marketing and how can it benefit your optical shop?

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The new year is approaching which means new goals are to be set.

ECP Marketing For The End Of 2022

Aug 30, 2022 10:11:00 AM

With the end of 2022 on the horizon, we are seeing ECPs across the country looking for ways to maximize their profit margins. Most of us in this industry expect the ebbs and flows throughout the year, and with the back to school rush behind us, how do you end the year in the black?

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Google Analytics 4 can be a key to your practice and optical's success

Google Analytics 4 & Your Optical

Jul 22, 2022 3:36:13 PM

As of July 1st of this year, Google has launched their new Google Analytics 4 standard. As an eyecare professional, what does this mean for you and why should you care?

The answer is simple. If your practice wants to measure, track, and/or increase your website's online presence, then you need to make sure you have this set up ASAP! This blog will help guide you in the basics and where to find everything you or your IT team will need.

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Blue Guard lenses give up to 20% protection from harmful blue light (HEV) and provide relief for digital eye strain

Blue Guard Lens Blanks

Jun 24, 2022 1:11:06 PM

Blue light protection for patients continues to be a priority for many ECPs.  The damaging effects of HEV or blue light are just starting to be fully understood. We know your patients are looking for an affordable, clear lens option to protect their vision and overall eye health. That is why in the fall of 2019 we launched our Blue Guard family of lenses. 

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