IcareLabs Blog

Varilux Physio W3+ Review

Varilux Physio W3+ Review

Mar 30, 2021 9:55:38 AM

The Varilux Phsyio W3+ launched in the mid-2010s quickly becoming a fan favorite in the Varilux family and has replaced the Physio Enhanced in the Varilux line-up. The Physio W3+ contains several patented technology ensuring your patients will love their new progressive lenses.

Offering high adaptability and lens aberrations, let's take a look at why this lens has become so successful and hear from our resident optical expert on what to expect when wearing these lenses.

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Guardian safety frames processed in-house at Icarelabs

Guardian Safety Frames

Feb 17, 2021 10:06:06 AM

Ever since we started offering the Guardian Safety Frame line with our stock frames last year, we've had more and more customers tell us they have been a huge success at their practice. This is not surprising considering their phenomenal selection and their great price points!

This blog will breakdown the entire Guardian Safety Frame catalogue so you can determine which frames will work best for your optical dispensary.

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How to sanitize your optical dispensary

5 Easy-To-Use Tools To Clean Your Optical Dispensary

Dec 18, 2020 4:49:27 PM

With 2020 coming to a close, one thing that seems to now be part of the lexicon going forward is a renewed interest in keeping things sanitized. While we hoped this would be over by now, it is very obvious that Covid-19 will remain with us for at least a good portion of 2021.

In the past, simply dusting frames off once a week was about all the "cleaning" we did. Times have changed and our customers are demanding more out of us regarding sanitation. This takes time that many of us do not have, but it must be done.

Luckily, thanks to technology there are more tools than ever before to sanitize your frames and high usage areas in your optical dispensary. Let's take a look at 5 great options that can get the job done quickly and easily.

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Safety Glasses made by IcareLabs

Safety Glasses Made Easy With IcareLabs

Nov 13, 2020 4:11:54 PM

 

What are you doing with your safety business? While many opticals utilize industries in their area to sublimate sales others seem to shy away from safety work.

 

ANSI prescription safety glasses are required at many businesses and worksites. A vast number of jobs across the country require their employees to wear specialty safety glasses to be able to do their job safely every day.

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Shamir single vision lens and bifocal lenses processed by IcareLabs

Premium Single Vision Lens Options By Shamir

Sep 21, 2020 10:51:36 AM

With designs like the Autograph III and Autograph Intelligence Shamir has become well known in the premium digital progressive world. What many people do not know is they also offer several premium single vision design options too? These are a great option for more discerning single vision patients that are looking for a more natural visual experience.

 

The Shamir Autograph 3 single vision, Shamir Attitude 3 single vision, Shamir Relax, and Shamir Autograph 2 single vision digital lens designs can help increase your premium branded capture rate while subconsciously preparing your patients for the move into Shamir PALs once they become a presbyope. Let's take a deep dive into each design to see what each brings to the table and the type of patient that is the best fit for each.

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Check out these non-traditional marketing for ECP ideas

Non-Traditional Marketing For Eyecare Professionals

Aug 3, 2020 9:02:00 AM

Here at IcareLabs we strive to provide ECPs across the country not just with the best selection of high quality lenses for the best prices, but also with tools to help elevate your optical business. We understand that when one optical does well, everyone in our industry benefits from it!

 

That's a big part on why we write these blogs and provide our Resource Center to all ECPs at no cost, regardless of having an account with us or not. Most opticals across the country are spending a good chunk of their budgets on various marketing techniques, but what are some non-traditional marketing options you could be using to augment your other marketing efforts?

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How to get better online reviews for your optical shop

How To Get Better Online Reviews For Your Optical Dispensary

May 26, 2020 10:13:43 AM

These days online reviews can make or break any business. More so for small businesses like local opticians, independent ODs,  and optical dispensaries. Of course, a bad review is something most of us strive to avoid, but how can we shift our focus on getting more of the positive reviews to be posted by all of the satisfied patients that love the new glasses you've just dispensed to them?

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IcareLabs can help your business succeed in social media whether you're already using it or just starting out

2020 Optical Marketing: Social Media

Feb 18, 2020 9:02:00 AM

Online marketing for your optical business has never been more important or easier than right now. Social media platforms are here to stay and have been one of the largest influences on our culture in the last 20 years. With all of the various social media services and tools available though, it can seem like a daunting task to market your business successfully even if you're familiar with the basics.

 

Luckily for you, IcareLabs is here to help! This blog will cover several of the best free and paid options to help ensure your optical dispensary has a great online footprint so your patients can easily find you.

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Every optical dispensary should have a great online marketing strategy

What's Your 2020 Optical Marketing Goal?

Jan 21, 2020 10:36:05 AM

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

 

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

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