Varilux® has been the undisputed king of progressive lenses for decades and with several new recent advancements in their progressive lens designs they show no signs of slowing down anytime soon. As we head into 2026, we wanted to help eyecare professionals understand how to position these new offerings into their offices for maximized success.
The 2 Tiered Approach For Value Focused Opticals
The world's best selling progressive lens design will seemingly have a home as the Varilux Comfort DRx™ has been tried and true for millions of progressive wearers around the world.
Did you know the new Varilux® Comfort Max was built to improve on this classic design? Boasting W.A.V.E. 2® and the new Flex Optim™ Technologies, you should find anyone familiar with the ease of wear from the
Comfort DRx should be able to easily enjoy the new Varilux Comfort Max design.
Positioning the Varilux Comfort DRx as your value option and the Varilux Comfort Max as your premium option allows any retail opticals focused on more price point driven patients to be able to choose from 2 amazing designs at affordable price points that still delivers a premium branded experience.
The 3 Tiered Approach For Patients That Want The Best
For patients that want the latest and greatest we recommend a 3 tiered approach with the Varilux Comfort Max for your good option, the new Varilux® Physio® extensee™ as your better option, and the Varilux® XR as the best option. The 3 tiered structure gives you multiple options to cover your bases with almost any patient that enters your showroom floor.
As mentioned above, the Comfort Max builds off the success of the classic design by providing patients with better comfort (pun intended) across the board. These give sharper vision even in low light situations along with flexibility in posture for visual comfort.
The Varilux Physio extensee lineup has replaced the Varilux® Physio® W3+ and now provides your patients with even more technology at a comparable price point. This lens is available in 3 versions, the Varilux® Phsyio® extensee™, the Varilux® Physio® extensee™ Classic Edition, and the Varilux® Physio® extensee™ track. All three versions
customize reading zones, sharpen vision & enhanced contrast in all light conditions, transition easily between near & far zones, and offer the new Pupilizer™ technology.
The Physio extensee CE does not offer the Dual Booster™ found in the Physio extensee while the Physio extensee Track provides further advancements for practices utilizing the new Eye-Ruler™ 2 measurement solution system which provides a more tailored fit for patients by providing precise as-worn measurements.
The Varilux XR offers all of the best technology in a premium progressive design for your patients that want the very best available on the market today. The XR helps eliminate the feeling of being off-balance, provides optimized binocular vision for your patient's natural vision behavior, and reduces head movement within arms reach.
Varilux Immersia For Your Occupational Lenses
The new Varilux® Immersia™ lens offers your patients in need of the latest technologies with occupational lens designs a premium branded option that delivers. This new design is optimized for the 3 most common viewing distances in the modern digital world.
- Smartphone distance - the near vision zone
- Working distance - the area directly in front of the patient
- Conversational distance - the maximum reliable distance for in-person interaction
Patients wearing the Immersia can count on expanded vision for close-up and digital activities while also helping to relieve digital eye strain. These lenses also feature the new W.A.V.E. 2 technology. Varilux Immersia has 2 designs offered depending on your patients needs, these are Varilux Immersia mid and Varilux Immersia room.
Varilux Immersia mid provides vision up to 5 feet, perfect for those spending the majority of their day at the desk while also making face-to-face conversation comfortable. These are recommended as the perfect 2nd pair option to their main Varilux progressive lenses. Varilux Immersia room provides vision up to 10 feet and is the perfect solution for patients that spend the majority of thier day multitasking throughout the office. These can be a great 2nd pair option to their Varilux progressive and also work as the main lenses for new emmetropic presbyopes who may not want to wear progressive lenses all the time.
As you can see, the new family of Varilux designs has something for everyone. Updating timeless designs with revolutionary technologies designed to give PAL wearers better vision than ever before while also keeping in-line with the premium experiences the Varilux brand is known for. As always, IcareLabs is more than happy to provide all of our customers with the latest in Varilux point-of-purchase materials at no cost to you. Just request them with your account manager and we can send it right out for you. Update your Varilux offerings with these new designs to see your profits soar and patient satisfaction reach new heights.
