IcareLabs Blog

Hot off the heels of the 2025 Transitions Academy comes the launch of the latest photochromic lenses, Transitions Color Touch. These new lenses are designed to appeal directly to patients looking to have just a touch of color in their photochromic lenses when not activated. Let's dive into everything we know so far about these new lenses in our latest blog.

One of the key advantages of partnering with IcareLabs is our intuitive online portal, which provides easy access to a variety of essential features. These include tracking job statuses, creating shipping labels, reviewing statements, paying bills, viewing up-to-date pricing, and most importantly, online ordering. To ensure a seamless experience, we've compiled answers to some of the most frequently asked questions about our online ordering system.

Boost your store's revenue by mastering the art of selling multiple pairs of glasses and sunglasses to each patient.

Choosing the right lens material for your patient’s glasses is a crucial part of ensuring their visual comfort, safety, and satisfaction. One of the most popular options, particularly for those with specific lifestyle needs, is polycarbonate. This material offers numerous advantages but also comes with certain limitations that should be considered. Here’s a guide to help you determine when polycarbonate lenses are the right choice for your patients.

Hot off the heels of the 2024 Transitions Academy, the new Transitions Gen S lenses will be hitting the market soon. What are the launch details? Are demos available? What makes these new lenses so great? Find out all of that and more in this blog.

In today's digital age, data reigns supreme, especially when it comes to understanding your business and its online presence. For optical practices looking to enhance their marketing strategies, improve patient engagement, and boost overall success, leveraging powerful analytics tools like Google Analytics 4 (GA4) is essential. In this blog post, we'll delve into the reasons why optical practices should embrace GA4 and how it can revolutionize their operations.

Discover the cutting-edge technology and exceptional vision quality of Varilux progressive lens technology. Varilux has been at the forefront of progressive lens innovation for years. With each new iteration, the technology and design have continued to evolve, providing wearers with an unmatched visual experience. From the early days of the original Varilux and Comfort lenses to the advanced materials and manufacturing processes used today, the evolution of Varilux has been driven by a commitment to excellence and a desire to meet the ever-changing needs of your patients.

Don't let holiday shipping delays cause you undo stress! Discover effective tips to ensure your packages arrive on time and your patients remain happy.

We've recently expanded our Legacy house brand progressive lenses with the new IcareLabs Legacy MDO lenses. These PALs are an amazing freeform digital design geared towards mobile device users with an extended visual field in both the near and distance zones. Check out what makes this new design so great.

Email marketing has been around almost as long as the internet. These days though, many practices still either don't use email marketing at all or are not using it to help increase their sales. So what are the best ways to drive patients back to your store for another pair of glasses?