IcareLabs Blog

How to create a successful PAL strategy for your optical shop

Creating a Successful PAL Strategy

Dec 13, 2024 4:07:55 PM

Let me share a little secret with you... your job is really challenging! There's something unique about selling a medical device in a retail environment. Working with the public, even in the best conditions, isn't for the faint-hearted.

The ideal scenario would be selling people products for their hobbies, where they get to buy fun things to enjoy their favorite activities. In this blog, I'll share how to create a strategy to help you sell more progressive lenses that really works.

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Heritage Sport and Driver Lenses Explained

Heritage Sport & Driver Lenses

Nov 20, 2024 8:28:10 AM

One of the reasons our customers love doing business with us is the exceptional quality and versatility of our house brand line of freeform digital lenses. Our Heritage lenses are specially crafted to meet a wide range of visual needs, making them the perfect solution for patients who require customized vision correction. Whether you're looking for a daily wear lens or something to elevate your activities, the Heritage line has a design to fit almost anyone's lifestyle. Recently, we’ve expanded our offerings to include specialty lenses tailored for Sports and Driving, providing an even broader range of options for your patients.

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How to help your patient's drive safer

How to Help Your Patients Drive Safer

Oct 29, 2024 12:04:00 PM

Driving might seem like just another part of our daily routine—something we do without a second thought. But in reality, it’s like a high-stakes game of high-speed chess! Zipping down the highway at over 60 miles an hour, we're part of an intricate dance with fellow drivers. This daily drive requires skill, anticipation, and split-second decisions—nailing those lane changes, perfecting your blinker timing, and smoothly tapping the brakes. And above all, sharp vision is key.

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How to troubleshoot your progressive lenses

Troubleshooting Progressive Lenses In Four Easy Steps

Sep 19, 2024 2:47:56 PM

A recent blog I read inspired me go back to basics when we are helping our customers help their patients adjust to progressive lenses. This can be challenging, but a structured approach can make all the difference. Whether you're identifying the cause of discomfort or addressing potential issues before they arise, these strategies will help you achieve the perfect fit for each patient.

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The Federal Trade Commission finalizes the Eyeglasses Rule

FTC Finalizes the Eyeglass Rule

Jul 10, 2024 1:49:08 PM

The Federal Trade Commission finalized updates to its Ophthalmic Practice Rule, also known as the Eyeglass Rule, on Thursday, June 27. This marks the end of a thorough multi-year review aimed at boosting competition in the prescription lens market and empowering consumers with more choices.

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What are ANSI Standards?

What Are ANSI Standards?

Apr 4, 2024 10:41:37 AM

We've all committed to it, and the majority are sticking to it: "No lenses outside of ANSI Standards." As an industry, we rely on ANSI to define what's acceptable and what's not. If a pair of lenses meets ANSI Standards after being fitted into the frame, we can be confident that the patient will receive functional glasses.

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how to increase Transitions photochromic sales in an optical

How to Increase Transitions Sales

Mar 20, 2024 1:04:17 PM

It's quite surprising to learn that 75% of current eyewear patients expressed their interest in purchasing Transitions® prescription lenses if given the option. This statistic highlights a significant opportunity for eyecare providers to cater to their patients' needs and preferences more effectively while increasing average sales price (ASP).

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Varilux shortens their line of progressives by discontinuing the traditional versions of all, making digital progressives their only offering.

Varilux Announces Product Discontinuations

Feb 23, 2024 12:58:13 PM

EssilorLuxottica has announced that they will be discontinuing several older lens designs within the Varilux product line at the end of this month as part of a push to simplify their product offerings. This will benefit us all and make choosing the correct lens for your patient easier than ever. We'll take a look at what products are going away as well as give you recommendations for replacements in this blog.

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IcareLabs becomes a fully certified wholesale safety lab for your Varilux, Crizal, and Shamir lenses.

Are You Getting Your Share of Sales in the Safety Market?

Jan 30, 2024 10:00:00 AM

Safety lenses and safety frames are an established and consistent section of the overall optical market with prescription safety being a built-in segment of business required by many employers for their employees to safely do their jobs. So the question is, what are you doing to make sure your optical is also getting its fair share of this business?

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