IcareLabs Blog

Social media has become an integral part of how we communicate, connect, and share information. For eyecare professionals (ECPs), leveraging social media platforms can be a powerful tool for building brand awareness, engaging with patients, and educating the public about eye health. However, it's essential to navigate this landscape thoughtfully and ethically to maximize its benefits. In this blog post, we'll explore how ECPs can effectively utilize social media to enhance their practice.

In today's digital age, online reviews wield significant power over businesses. While positive reviews can boost your reputation and attract new customers, negative reviews have the potential to tarnish your image and deter potential clients. However, negative reviews aren't necessarily a death sentence for your business. In fact, they can be valuable learning experiences and opportunities for growth if handled correctly.

Years ago, polarized mirrored lenses could only be done with custom coating. These days we now have the option to get pre-coated mirrors too. So what is the difference and is one better than the other? This blog will cover all the ins and outs of both custom coat and pre-coated polarized mirror options. We think you'll agree there is a clear winner between the two!

The optical world has so much to offer to patients needing glasses but there just isn't enough time in the world to explain all of the upgrades and benefits that these features can bring to an individual. That's when posters, brochures, or even displays come in handy!

Over the years working with ECPs, I was always shocked to hear how many offices don't sell or even offer anti-reflective coating to their patients. Even with more budget-friendly offices, you are doing a disservice to your patients by not at least offering it.

Mirror coatings are back in style and becoming increasingly popular every day. Knowing how to order a mirror coat to obtain the patient's desires can be challenging, but with these helpful tips and information, this process will become a breeze.

Eyezen™ lenses are becoming more and more popular with patients across the board. The Eyezen family was originally released for young presbyope patients that needed an additional boost but the line has since expanded and they now have options available for almost everyone that wears a single vision lens! 

Through our customer feedback, we have learned that the best lab to work with is the easiest. With our recent online upgrades, working with IcareLabs has never been easier!

We know that cancellations without notice can negatively affect your optometric practice. It’s not always an easy task to provide every patient with the best experience and care from their arrival to their departure.

Doing your best to give your patient an experience that’s hard to forget (of course, in a positive way) will contribute to a decrease in patients not showing up for their scheduled appointments. It will also increase great reviews and word-of-mouth referrals, which can greatly contribute to attracting new patients to your business.

If polarized lenses are not an important part of your patient care plan, they should be. Almost everyone could benefit from a pair of polarized lenses as they simply reduce glare better than other products on the market.