Why 2026 Is the Year to Add SeaVision Rx Dive Masks to Your Practice

As eye care professionals, you’re constantly evaluating new ways to better serve your patients while growing your practice with products that make sense—clinically and financially. One category that continues to fly under the radar for many ECPs is prescription dive and snorkel masks.

Nick and I were talking this morning about how many ECPs may not realize just how large—and underserved—this market truly is. As we head into 2026, SeaVision Rx dive masks represent a unique opportunity to expand your offerings beyond everyday eyewear and into lifestyle-driven vision solutions.

The Overlap You Can’t Ignore: Vision Correction + Water Sports

Let’s start with a simple fact:

58% of the U.S. population wears some form of corrective lenses.

Now layer that over participation in water activities:

• There are over 3 million scuba divers in the U.S.

  • That means 1.74 million divers would benefit from a prescription dive mask.

• More than 8 million people snorkel at least once per year.

  • That equates to 4.64 million potential SeaVision customers.

That’s over 6 million Americans already jumping into the water needing vision correction—many of them missing out on the full experience due to inadequate visual correction underwater.

In the U.S. alone, divers take roughly 1.7 million dive vacations every year, with the average trip ringing in just under $2,500. In other words, your patients are willing to drop serious cash on these experiences—then head underwater with poor correction or no correction at all. Most of them would be more than willing to drop a few hundred dollars for proper underwater vision and a quality mask. 

For ECPs, this represents an untapped niche that aligns perfectly with what you already do best: providing clear, customized vision.

Why Patients Are Asking—Even If They Don’t Know It Yet

Most divers and snorkelers don’t realize prescription dive masks are an option until someone tells them. When they do discover them, the reaction is almost universal:

“I didn’t know this existed—why didn’t I do this sooner?”

Patients currently rely on:

• Contact lenses worn underwater (with obvious risks)

• Stick-on magnifiers

• Drop-in spherical lenses

• Guessing, squinting, or simply missing the experience altogether

Prescription dive masks eliminate those compromises. Clear vision underwater enhances safety, confidence, and overall enjoyment—whether someone is exploring a reef, reading dive gauges, or snorkeling on vacation.

Why SeaVision Rx Is a Natural Fit for ECPs

SeaVision Rx was designed with both the end user and the ECP in mind. Unlike generic or mass-market solutions, SeaVision delivers:

• True prescription lenses, custom-made to the patient

• Compatibility with a wide range of popular dive mask brands, including four of our own branded masks

• Reliable turnaround times and consistent quality

• A product that complements, rather than competes with, your core optical offerings

Just as importantly, SeaVision Rx allows ECPs to extend their expertise into a lifestyle category where patients are willing to invest—and often happily refer others.

Introducing the SeaVision Rx Dealer Program

To support ECPs interested in this growing category, SeaVision offers a dedicated Dealer Program designed to make adding Rx dive masks simple and profitable.

As a SeaVision dealer, you gain:

• Access to prescription dive and snorkel mask solutions without carrying excess inventory

• Clear pricing and margins

• Educational support so your team feels confident presenting the product

• A differentiated offering that sets your practice apart from competitors

This is not about becoming a dive shop—it’s about being the trusted vision expert for patients who live active, adventurous lives.

Why Now—And Why 2026?

Patients are increasingly looking to their ECPs for specialty vision solutions, not just everyday eyewear. As experiential travel, snorkeling, and diving continue to grow in popularity, the demand for prescription water optics will only increase.

By adding SeaVision Rx in 2026, you position your practice:

• Ahead of patient demand

• As a problem-solver for active lifestyles

• With a product that drives incremental revenue without disrupting existing workflows

Clear Vision Doesn’t Stop at the Surface

Your patients trust you with their vision—on land and beyond it. SeaVision Rx dive masks allow you to extend that trust underwater, opening the door to a market millions strong and still largely underserved.

If you’re looking for a meaningful way to expand your offerings in 2026, the opportunity is already there—just beneath the surface.