IcareLabs Blog

As an Eye Care Professional (ECP), your focus is on providing top-tier patient care—not spending hours staring at a blank screen trying to write your next Instagram caption. That’s where artificial intelligence (AI) steps in—not to replace your voice, but to enhance it.

Vision Expo, the leading event for the optical community, is about to take an exciting new step thanks to The Vision Council and RX. Beginning in March 2026, Vision Expo will become a single, unified annual event—kicking things off in Orlando, Florida, and then bringing the experience to top U.S. cities each year.

As we move into 2025, the eyewear industry continues to evolve with innovative frame designs and advanced lens technologies. Staying ahead of these trends is crucial for Eyecare Professionals (ECPs) looking to provide their patients with the latest in style, comfort, and optical performance. Here’s a look at the top frame and lens trends shaping this year.

Earn Rewards with Transitions Optical’s PointsPlus Program: A Guide for Eyecare Professionals

Are you an eyecare professional (ECP) looking to add value to your practice while offering top-quality products to your patients? Transitions Optical's PointsPlus program is an exciting opportunity for eligible eyecare practices across the United States. By participating, your practice can earn points for every pair of Transitions lenses sold, which can be redeemed for a variety of valuable rewards.

Social media has become an integral part of how we communicate, connect, and share information. For eyecare professionals (ECPs), leveraging social media platforms can be a powerful tool for building brand awareness, engaging with patients, and educating the public about eye health. However, it's essential to navigate this landscape thoughtfully and ethically to maximize its benefits. In this blog post, we'll explore how ECPs can effectively utilize social media to enhance their practice.

In today's digital age, online reviews wield significant power over businesses. While positive reviews can boost your reputation and attract new customers, negative reviews have the potential to tarnish your image and deter potential clients. However, negative reviews aren't necessarily a death sentence for your business. In fact, they can be valuable learning experiences and opportunities for growth if handled correctly.

Years ago, polarized mirrored lenses could only be done with custom coating. These days we now have the option to get pre-coated mirrors too. So what is the difference and is one better than the other? This blog will cover all the ins and outs of both custom coat and pre-coated polarized mirror options. We think you'll agree there is a clear winner between the two!

The optical world has so much to offer to patients needing glasses but there just isn't enough time in the world to explain all of the upgrades and benefits that these features can bring to an individual. That's when posters, brochures, or even displays come in handy!

Over the years working with ECPs, I was always shocked to hear how many offices don't sell or even offer anti-reflective coating to their patients. Even with more budget-friendly offices, you are doing a disservice to your patients by not at least offering it.

Mirror coatings are back in style and becoming increasingly popular every day. Knowing how to order a mirror coat to obtain the patient's desires can be challenging, but with these helpful tips and information, this process will become a breeze.