IcareLabs Blog

YouTube is the second largest search engine out there. We use it for entertainment, education, even falling asleep! It’s become an indispensable tool for day-to-day living—especially among millennials.
So why don’t most eye care practices have a presence on YouTube? You probably have a Facebook page, because you know that’s where a lot of potential patients are. But consider for a second that YouTube’s search volume is three times higher than Facebook’s, and it starts to feel like you may be spending your time in the wrong place.

It’s 2021, and we are now firmly entrenched in the digital age. With everything from vision screenings to frame try-ons available online, eye care is becoming an increasingly digital business. It’s more important than ever for ECPs to have a modern, updated website.

 

But there’s so much more to a website than the way it looks. These days, user experience is the name of the game. Your site has to be easy to read, easy to navigate, and easy to understand. Bells and whistles aside, there are a few elements that every great eye care website has. They’re the foundation on which you can build your practice’s online presence.