Kaia Pankhurst

As Marketing4ECPs’ Content Strategy Manager, Kaia Pankhurst creates and implements content strategies for eye care practices all over North America. Outside of the office, Kaia is a musician, activist, and professional wrestler. You can reach Kaia at marketing4ecps.com
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Recent Posts

What Makes A Great Practice Website?

Posted by Kaia Pankhurst on Jan 4, 2021 9:07:00 AM

It’s 2021, and we are now firmly entrenched in the digital age. With everything from vision screenings to frame try-ons available online, eye care is becoming an increasingly digital business. It’s more important than ever for ECPs to have a modern, updated website.


But there’s so much more to a website than the way it looks. These days, user experience is the name of the game. Your site has to be easy to read, easy to navigate, and easy to understand. Bells and whistles aside, there are a few elements that every great eye care website has. They’re the foundation on which you can build your practice’s online presence.

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Topics: ECP Marketing

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