IcareLabs Blog

In the world of optometry, increasing optical sales is essential for practice growth.However, many eye care professionals struggle with the idea of "selling" to patients.The key is to shift the focus from selling to styling, creating an experience where patients feel confident and excited about their eyewear choices.

As eye care professionals, we know that a single pair of glasses often isn't enough to meet all of a patient’s visual needs. Yet, many patients still try to “get by” with just one. Imagine if they applied that same mindset to footwear—wearing heels to the gym or sneakers to a formal event. It sounds ridiculous, but that’s exactly what many are doing with their most-used sense: their sight.

In today’s competitive optical industry, it’s not just the quality of the eyewear or the latest technology that drives success—exceptional customer service can be the game-changer. In a field where product offerings are often similar, the experience your clients have in your practice can be what truly distinguishes your brand from others. Here’s how superior customer service can set your optical practice apart.

The summer months can be challenging for the optical industry, with many customers on vacation or simply postponing their eye care needs. However, this period doesn't have to be a downturn for your business. By implementing strategic initiatives, you can turn the summer slump into a season of growth. Here are some effective tips to help you generate more business during the summer months.

Our industry does a decent job of preaching the importance of sun-wear for adults, but when it comes to children, we seem to drop the ball. It's time we step up and educate parents on the significance of sun and UV protection for our little patients.

Someone once said that knowledge is having the right answer while intelligence is asking the right questions. As eye care professionals, we often have the right answers for our patients. We have gone to school or apprenticed, studied hard, and took the boards. We should know the answers.

Imagine entering a whole new dimension. A dimension that goes beyond sight and sound and delves into the mind. In this world, you would only have one pair of glasses, with no sun protection or glare protection. Style would matter only in clothing and accessories but not in eyewear. Digital eye fatigue would be the norm, expected and accepted.

In the world of optics, precision and innovation have led to significant advancements in lens technology. Aspheric lenses have gained recognition for their ability to improve visual clarity, reduce distortion, and enhance overall comfort. This article explores the numerous benefits of aspheric lenses and highlights why they should be considered for various applications.

Essilor of America is excited to announce the launch of the Varilux Liberty 3.0 progressive lens on May 10th, 2022. Backed by the Exclusive Path Optimizer™ technology, the Varilux Liberty 3.0 is a perfect solution for patients who are new to presbyopia.

My name is Tina Farrell and I am so excited to be part of the IcareLabs team. I have worked in the optical industry for over 33 years and have been a customer of IcareLabs for over 15 years. Working with them from the outside only grew my desire to be part of something so special.