Transitions Color Match Kits & Calculator

Transitions Optical has just launched two powerful new tools designed to help eyecare professionals (ECPs) nationwide increase their profit margins by enhancing their ability to recommend and sell more Transitions lenses to every patient who walks through their door. Let's take a look at how easy these are to use and how you can implement them at your practice.

Transitions Color Match Kits

The Transitions Color Match kit is one of the easiest point-of-purchase tools you'll ever use. The kit comes with two mirror clings you can stick on your mirrors that patients use when trying on frames. This part is key because the clings themselves have a QR code that your patients will be able to use on their smartphones to go directly to the tool online. 

From here, they'll be able to take a picture of themselves wearing the frames they are trying on. Once they take the picture they'll be able to choose between all of the Transitions Gen S Style Color options. They'll even have a slider to be able to see how the lenses will look fully activated to completely clear and everything in-between! Scan the QR code pictured to the left to try it for yourself.

Being able to see how each frame will look with the different colors is a game changer for helping your Transitions capture rate. The patient no longer has to guess, and your staff doesn't have to rely solely on static POP to try and help them visualize it. They'll be able to actually see it and can even share it with their friends & family to get opinions on which Style Color they like best.

Reach out to your IcareLabs account manager to get your Color match kit today.

Transitions Profit Calculator

If you're like me, you like to set goals for yourself and your team. The industry standard for Transitions capture rate is 20%, but have you ever wondered how much more you could make if you bumped that up to 25%? Or what if you jumped up to 30%? Do you think you could set and break a goal of over 50% capture rate? This amazing new tool can help you see and set these goals so you have a tangible number to shoot for.

The best part is, hitting these new goals can be accomplished by selling more to the patients already walking through your doors! You don't have to worry about attracting MORE patients to be able to make this a reality. By utilizing tools like demos and the Color Match Kit shown above, you can achieve these new goals quicker than you ever thought possible. Studies have consistently shown that 9 out of 10 patients are interested in more than just vision correction from their lenses.

It really is as simple as explaining the benefits and showing them the wide range of options available to them like Gen S Style Colors, XTRActive New Generation, or the impressive XTRActive Polarized lenses (my personal faves). So, use the calculator by clicking the button below to set a new goal for next month and then use these tools to make them happen.

We have several accounts well over a 50% capture rate with their Transitions sales. They accomplish this by simply offering it to every patient that walks through the door. Adding these tools to that mindset can boost your profits to never before seen heights.