Varilux® has released its first small environment lens design with the new Varilux® Immersia™. For decades Varilux has led the way with industry leading progressive lens designs and now have a computer/office style lens supported by their AI digital twinning technology.
The Problem
We all know that near vision takes real effort, especially for today’s presbyopes who lead active, busy lives both on and off the clock. Most patients now spend about 72% of their day using their near and intermediate vision zones—whether it’s working, relaxing at home, or catching up with family and friends. While modern progressive lenses can handle short stretches in these zones, they often aren’t the perfect match for extended up-close activities.
This isn’t just a trend for the working crowd, either—retirees are just as plugged in. Phones and tablets are everywhere, and screens are simply a fact of daily life for people of all ages. The digital world has truly transformed our routines, with folks spending almost 20% of their day on digital devices—and sometimes
nearly half the day during peak times. In fact, 77% of adults aged 40–65 regularly use multiple screens. Workdays see people moving from computers and laptops to phones, while retirees bounce from tablets to smartphones. All this device hopping can really push standard progressive lenses to their limits.
With so much multi-tasking in near and intermediate vision ranges, it’s no surprise that people experience discomfort. The numbers speak for themselves: 81% of people aged 40–65 have trouble reading fine print, 80% feel visual fatigue by day’s end, and 71% struggle to keep things sharp.
As highlighted earlier, one lens design doesn’t fit every scenario. Presbyopes aren’t just looking for clear vision—they want real comfort too. Single vision readers or computer lenses are great for specific tasks, but restrict users to just one field of view. Standard progressives shine for everyday wear, but for marathon sessions of close-up work, they can fall short. Plus, PALs often force users into unnatural positions, leading to neck and back soreness after hours on the computer.
The Solution
Varilux Immersia is specifically crafted to support near and intermediate vision, giving your patients a deeper, more comfortable field of view than traditional single vision near lenses can provide. Whether they’re on a phone, tablet, laptop, or desktop, Immersia delivers crisp clarity while letting them maintain natural, relaxed posture. Compared to standard progressive lenses, your patients will notice a larger, more accommodating viewing area in both the near and intermediate ranges, which means less horizontal head movement and a
smoother visual experience. It’s an ideal choice for anyone who spends long hours at the computer, juggles multiple close-up tasks, enjoys crafts, or has other hobbies and leisure activities that require up-close focus.
Who’s a good fit for Varilux Immersia? Honestly, just about every presbyope can benefit. For emmetropic presbyopes, it’s the perfect first “task” pair, providing an all-in-one solution for close-range activities when needed. Ammetropic presbyopes already wearing progressives will appreciate Immersia as a comfortable and easy second pair—designed to maximize comfort during prolonged near vision tasks.
When you step back, most of our patients need solutions for four distinct visual demands throughout the day. Standard progressives are excellent for two things—distance vision and active, all-day use. But for those who spend significant time focused on close-up work, or want a wider, more generous near and intermediate viewing area than standard PALs can offer, Immersia truly bridges the gap.
The How
Varilux Immersia is designed to keep your patients comfortably engaged in their surroundings, no matter how busy their day gets. Powered by advanced AI digital twinning and W.A.V.E 2.0™ lens technology, Immersia delivers expanded near vision that’s perfect for close-up and digital activities.
Today’s patients expect more from their lenses—they want fast, precise focus, along with the comfort and
relaxation wide-angle vision brings. That’s a tall order for a single pair of standard progressives, but Immersia rises to the challenge.
These lenses help patients maintain a natural posture, making long sessions of near work noticeably more comfortable. Effortlessly transition from reading a screen to jotting down notes or chatting across the desk—Immersia is built for smooth, seamless switching across the entire near vision zone.
The tech behind Immersia is as impressive as its performance. Each lens is developed with a deep dive into real-life screen positions and the natural postures of everyday use, all tested in advanced environments using AI-powered simulations. While traditional occupational lenses focus strictly on what’s straight ahead, Immersia takes a 3D view—supporting patients at smartphone distance, working distance, and even out to conversational distance, for a truly immersive experience.
The Two Options
To address a variety of near vision needs, Varilux Immersia comes in two versions: Immersia Mid™ and Immersia Room™. Immersia Mid gives clear, comfortable vision out to about 5 feet—perfect for close-up work and multitasking. Immersia Room extends that range to 10 feet, opening up even more possibilities.
Immersia Mid really shines in dynamic work environments. It’s an excellent choice for those who juggle multiple screens, greet clients at a desk, or dive into technical tasks like sketching, rendering, or anything detail-oriented. For leisure time, it’s just as versatile—ideal for artists and makers, puzzlers and gamers, readers, and anyone helping their kids with homework.
Immersia Room brings added flexibility wherever you need a broader view. In the office, it’s great for participating in trainings, jotting notes while watching a speaker or big screen, brainstorming at the whiteboard, or collaborating in meetings and labs. For fun at home, it’s the lens for group board or card games, video gaming, cooking, or enjoying indoor activities with the family.
How to Sell
As with any great sales conversation, start by uncovering your patient’s true needs. Think about how much of their day is filled with near and intermediate tasks—most presbyopes spend about 72% of their day in these zones! Ask a few simple, open-ended questions, like: “Are your current progressive lenses letting you see clearly and comfortably up close?” and “How do your eyes feel after a full day of near work or screen time?”
Chances are, your patients will share they’re looking for more comfort and sharper vision in those near ranges. That’s where Varilux Immersia steps in—it’s a perfect fit for exactly these needs. Whether you’re recommending it as a first pair in place of single vision near lenses or a second pair for existing progressive lens wearers, Immersia delivers the solution—and comfort—they’re seeking.
