---
title: "COMING SOON: The Varilux Comfort Max Progressive Lens"
description: The Varilux Comfort Max will be available on August 11th, 2020 and IcareLabs is proud to be able to offer you this amazing new lens!
---

[IcareLabs Blog ](https://blog.icarelabs.com/blog)

# [COMING SOON: The Varilux Comfort Max Progressive Lens](https://blog.icarelabs.com/blog/varilux-comfort-max)

 Written by [Camille Lowery](https://blog.icarelabs.com/blog/author/camille-lowery) | Jun 12, 2020 4:05:46 PM

 

Big news for fans of the Varilux family of progressive lenses. The new Varilux Comfort Max will be launching on **August 11th, 2020**! In this blog, we'll touch on everything that we know so far. We'll also take a look at where this new lens will be positioned among the many great Varilux lens offerings so you can be prepared when this lens launches later this year.

Here at [IcareLabs](https://www.icarelabs.com/), we are no stranger to [Varilux lenses](https://info.icarelabs.com/varilux-resource-center). Being known for some of the best pricing in the industry on the #1 selling progressive lens in the world, the [Varilux Comfort Drx](https://blog.icarelabs.com/blog/lenses-101-varilux-comfort) and we recently became one of the few wholesale optical labs approved to process the [Varilux X series](https://blog.icarelabs.com/blog/varilux-x-lenses-processed-in-house) in-house. We are excited about this new addition that can help [increase your optical's sales](https://blog.icarelabs.com/blog/grow-your-transitions-sales) while also [increasing your patients satisfaction](https://blog.icarelabs.com/blog/increase-patient-satisfaction-optical)!

 

You can think of the new [Varilux Comfort Max](https://www.essilor.ca/en/varilux-comfort-max) lenses as the ultra-premium value progressive option alongside the Varilux X as your top-tier PAL option. So, for patients that tend to be a bit more budget-conscious while still also wanting some of the latest and greatest premium PAL technology in their lenses, the new Comfort Max will be a perfect fit for them!

The patented Flex Optim™ technology is specially designed to adjust to each patient so they experience comfortable viewing with a wide range of natural postures throughout their day. These lenses will be perfect for new and young presbyopes to quickly adapt to life in progressive lenses boasting an [87% adaption rate](http://optikdigital.ca/publication/?i=649564&p=13) with immediate comfort all day long.

Not surprisingly, [9 out of 10](https://www.pointsdevue.com/white-paper/white-paper-variluxr-comfort-max) new wearers who have never tried progressives before said they would want to continue wearing the Max.

[IcareLabs](https://www.icarelabs.com/) is proud to be able to offer your dispensary this amazing new product as soon as it launches. If you're already part of the Icare family then [talk to your account manager](https://www.myicarelabs.com/index.php?r=site/contact) on or after launch day for any questions or to request point-of-purchase materials.

If you'd like to get your [IcareLabs account](https://info.icarelabs.com/open-an-account) setup to be able to add this product offering and much more at your practice, then click the link below to request our full price list.

[CLICK HERE](https://blog.icarelabs.com/blog/varilux-comfort-max-progressive-lenses) to read our launch blog for the Varilux Comfort Max including technical aspects the order yours today!

[View full post](https://blog.icarelabs.com/blog/varilux-comfort-max)

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