What's Your 2020 Optical Marketing Goal?

Posted by Nick Kidd on Jan 21, 2020 10:36:05 AM

Marketing your optical business in 2020 is vastly different than what it was even just 10 years ago. No, we don't have flying cars like The Jetsons quite yet, but almost everyone has on-demand access to just about any information they want 24/7.

 

So what does that mean for your optical? How do you make yourself stand out in the sea of white noise that is the Internet? We are going to take a look at 3 tried-and-true options to accomplish your 2020 optical marketing goals in this blog.

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Topics: Revenue Tactics, Marketing, Social Media

What's Your 2020 Optical Sales Vision?

Posted by James Stephany on Jan 13, 2020 2:13:43 PM

2020 is undoubtedly the year of all things optical. IcareLabs wants to make sure you not only meet your optical sales goals for the year, but we want this to be the best year you have ever had!

 

You, like many others, use the new year to make resolutions and/or promises to make changes in your life. Making a resolution is the easy part, sticking with it is another thing altogether. This is why there is a waiting line at the gym in January and by June you would be surprised if you had to wait for a machine. The number one reason that resolutions fail is that we treat them like a sprint and not a marathon.

 

We try and make too many or too big of changes that are just too hard to stick with. Let's focus on some small doable goals for 2020. Keep it simple and have some fun. 

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Topics: Revenue Tactics, Optical Sales Coach, Sales Strategies

Varilux X Lenses Now Processed In-House At IcareLabs

Posted by James Stephany on Jan 6, 2020 12:36:26 PM

We have just finished an update with our state-of-the-art surfacing equipment which enables us to surface the Varilux X Series lenses in-house. With this, we are now able to produce the full line of Varilux digital products in-house along with the full line of Crizal products.


This enables us to be your one-stop-shop for Varilux and Crizal products!

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Topics: Revenue Tactics, Optical Sales Coach, Sales Strategies, Trade Talk, About IcareLabs, Lab Technician's Corner, Eyewear 101

NuPolar CR-39 Mirror Coat Polarized Lenses Now Available!

Posted by Camille Lowery on Dec 13, 2019 10:24:51 AM

IcareLabs is proud to now offer the new CR-39 semi-finished NuPolar mirrored lenses. What does this mean for your practice? Consistent colors assure you that your patients will be happy with their glasses and redos will always match.

 

Let's dive into the NuPolar line to see exactly what makes them such a great product for patients looking at polarized lens options.

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Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Trade Talk, Lab Technician's Corner, Eyewear 101

Utilizing Point-Of-Purchase Materials To Boost Your Optical Sales

Posted by Nick Kidd on Nov 13, 2019 12:56:07 PM

Point-of-purchase materials are a key factor in any optical shop to help drive sales. Usually referred to as POP, there are several varieties you can choose from.

 

No matter which type of POP you pick, they are almost always a net positive for your dispensary. One thing is sure though, if a patient doesn't understand how a product benefits them then they are considerably less likely to purchase it.

 

Let's take a quick look at the common types of POP and the best ways to utilize them to help increase your optical sales.

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Topics: Revenue Tactics, Marketing, Sales Strategies, Trade Talk

Blue Light Protection Available From IcareLabs

Posted by James Stephany on Oct 18, 2019 10:39:33 AM

What is blue light?

 

Blue light is at the bottom end of the visible light spectrum with the shortest wavelength and the highest energy. Blue light is often referred to as violet or violet light. Blue light is just above ultra-violet (UV) in the light spectrum.

 



Blue light is defined as visible light ranging from 380 to 500 nm. In some circles, blue light is broken down further into 2 segments – Blue-Violet (280 – 455) and Blue-Turquoise light (455-500nm).



Before we get to breaking down the blue light products that we carry here are a few key points you need to know.

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Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Eye Care Community, Health Issues, Trade Talk, Lab Technician's Corner, Eyewear 101

How To Utilize KBco Polarized Mirror Lenses For Higher Optical Sales

Posted by Camille Lowery on Oct 11, 2019 3:40:22 PM

 

In 2018, the US lead the world in sunglass sales. These sales generated over $5.8 billion dollars in revenue.

 

A 2016 survey found that about 86% of Americans wear sunglasses on a regular basis but only about 12% of Americans wear prescription sunglasses.

 

Why are we not capturing a larger portion of this lucrative Sunwear market? Where are we missing out? 

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Trade Talk, Lab Technician's Corner, Eyewear 101

BlueGuard Lenses By IcareLabs Now Available!

Posted by James Stephany on Sep 23, 2019 3:25:52 PM

You asked and we listened! After getting feedback from our customers that they would like lenses with blue light protection that can be demo'd for patients; IcareLabs is proud to now offer our new Blue Guard lenses that will be able to do just that!

Let's take a look at availability and how this new line will fit into our other house brand and name brand lens offerings. We'll also breakdown what your patients can expect with this fantastic new option providing protection from harmful UV and blue light.

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Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Health Issues, Trade Talk, Lab Technician's Corner, Eyewear 101

SeaVision Prescription Dive Masks By IcareLabs

Posted by John Palange on Sep 17, 2019 9:00:00 AM

SeaVision was founded in 1991 and has been manufacturing innovative and market-leading prescription dive masks and swim goggle lenses for divers and swimmers all over the globe.

 

In 1994 when one of our employees and his son were diving off the coast of Florida, he noticed the brilliant colors that his underwater camera had captured. Research showed how light and filters affected the human eye and he came up with a way to use Magenta and Yellow lenses in his dive mask that brought a whole new underwater experience into view.

 

Fortunately, he worked for one of the largest independent optical lens laboratories in America and was able to put his ideas into production. This allowed other scuba divers, snorkelers, and swimmers that same opportunity to see the underwater world in a whole new light.

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Topics: Revenue Tactics, Marketing, Sales Strategies, Trade Talk, Lab Technician's Corner, Eyewear 101

Introducing: IceAR with Silk!

Posted by Camille Lowery on Sep 3, 2019 8:39:03 AM

 

For the last 8 years, we have been proud to offer you our premium house brand IceAR anti-reflective coating. Over this time, it has become a staple product for many of our customers offering a durable 2 year warranty value proposition for their patients.

 

We are excited to announce the addition of our latest in-house non-glare coating, IceAR with Silk!

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Topics: Insider, Revenue Tactics, Trade Talk, Lab Technician's Corner

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