SeaVision Prescription Dive Masks By IcareLabs

Posted by John Palange on Sep 17, 2019 9:00:00 AM

SeaVision was founded in 1991 and has been manufacturing innovative and market-leading prescription dive masks and swim goggle lenses for divers and swimmers all over the globe.

 

In 1994 when one of our employees and his son were diving off the coast of Florida, he noticed the brilliant colors that his underwater camera had captured. Research showed how light and filters affected the human eye and he came up with a way to use Magenta and Yellow lenses in his dive mask that brought a whole new underwater experience into view.

 

Fortunately, he worked for one of the largest independent optical lens laboratories in America and was able to put his ideas into production. This allowed other scuba divers, snorkelers, and swimmers that same opportunity to see the underwater world in a whole new light.

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Topics: Revenue Tactics, Marketing, Sales Strategies, Trade Talk, Lab Technician's Corner, Eyewear 101

The NEW IcareLabs Resource Center Is Here!

Posted by Nick Kidd on Aug 21, 2019 4:14:44 PM

Here at IcareLabs we believe that every practice should have easy access to the resources they need whether they have an account with us or not. That's why we've redesigned and launched the new IcareLabs Resource Center. Your one-stop shop for all of your ECP and POP needs!

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Lab Technician's Corner, Eyewear 101

The Transitions Gen 8 Launch Is Here!

Posted by Nick Kidd on Jul 10, 2019 8:02:00 AM

 

Transitions Gen 8 is now available and processed in-house here at IcareLabs. The first wave of the Transitionstions Gen 8 launch is underway and if you have not already heard about the advancements, we will breakdown exactly what you and your patients can expect from the latest in photochromic technology. 

 

Transitions Gen 8 technology will not only help increase your Transitions sales but also increase your patient satisfaction.

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Topics: Insider, Revenue Tactics, Marketing, Sales Strategies, Special Offers, Promotions, Lab Technician's Corner, Eyewear 101

The Kodak Lens Experience And Your Practice

Posted by Nick Kidd on Jun 11, 2019 11:14:22 AM

 

Kodak Lens now offers 2 options to help you upgrade your office and set your practice apart from the rest with one of America's best known brands and it's Kodak Lens Corner Educational Center or the Kodak Lens Experience. 

 

Take advantage of the solution that best fits your practice's needs while helping drive patients through the door and give them hands on point-of purchase materials that help them understand the benefits of various lens upgrades.

 

Let's take a look at both options so you can see what Kodak Lens can do for your bottom line.

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Topics: Revenue Tactics, Marketing, Sales Strategies, Special Offers, Trade Talk

The Transitions Eyeglass Builder Will Help Your Patients And Practice

Posted by Nick Kidd on Mar 13, 2019 3:22:09 PM

Following the breakout success of the Transitions Style Colors and Transitions XtrActive Style Mirrors and building up to the release of the new Transitions Gen 8, Transitions Optical has launched an exciting new Eyecare Provider (ECP) tool that can help your patients.

 

The Eyeglass Builder is a free website for your practice that can help guide your patients to the lenses and frames that will best fit their vision needs and lifestyle.

 

This pre-built website can even be customized with your practice's branding and contact information to help drive even more business through your doors.

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Topics: Insider, Revenue Tactics, Marketing, Social Media, Optical Sales Coach, Sales Strategies, Special Offers, Trade Talk

The Kodak Lens Corner Adds Color And Branding To Any Office

Posted by James Stephany on Feb 7, 2019 9:03:00 AM

 

Kodak Lens has the tools to help you update your office while increasing your average selling prices by combining the strength of the Kodak brand with eye catching displays, signage, and an in-store “Educational Center”.


The Kodak Lens Educational Center is the centerpiece of the Kodak Lens Corner program. The two-sided educational display offers you a freestanding hands-on demonstration tool helping to engage patients. Patients are encouraged to pick up each frame and demo the effects.


The six, eye catching bright red frames demo no-lines, non-glare, advanced blue light protection, Transitions, high index materials, and polarized.

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Special Offers, Trade Talk

SNEAK PEEK: Transitions Gen 8 Coming Soon!

Posted by Nick Kidd on Feb 5, 2019 12:44:00 PM

 

Transitions Signature 7 lenses made leaps and bounds over Transitions VI which launched a new era of photochromic lenses for patients to enjoy. Now the new Transitions Gen 8 is poised to revolutionize the industry once again!

 

(As of July 10th, 2019 Transitions Gen 8's first wave has launched, CLICK HERE to visit our recently updated blog post featuring the availability chart and more!)

 

Building off of the massive success of last years new Transitions 7 Style Colours and XtrActive Style Mirror options, your patients will now have the latest technology behind their new favorite pair of glasses.

 

Coupled with the Instant $100 program that will help increase your optical sales through second pair purchases, 2019 can be your practice's best year yet!

 

Let's take a look at the roll out:

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Lab Technician's Corner, Eyewear 101, Infographics

How To Find The Right Wholesale Optical Labs In 2019

Posted by Nick Kidd on Jan 10, 2019 9:01:00 AM

 

 

We all know the end of any year tends to be one of the busiest times for anyone in the optical industry. It can get a bit crazy between the holidays and patients trying to cash in their vision plans before they reset.

 

Now that has passed, many practices are seeing their lab bills in a new light and most likely thinking about how they can lower that bill so they can increase their bottom line without sacrificing the quality products that their patients have come to expect.

 

Just like your New Year's resolutions, there is no better time than the first of the year to take an objective look at what your current wholesale optical lab is doing for you and if there is any room for improvement.

 

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Topics: Marketing, Sales Strategies, Trade Talk, Eyewear 101

Have Your Practice Stand Out With Kodak Unique Prescription Glasses

Posted by Sue Cushman on May 22, 2018 12:04:00 PM

Are you looking for a good way to have your practice stand out from the big box retailers and other competition? Of course you still want to provide excellent customer service too. So what's an eye care professional to do?

You can utilize the built-in branding of Kodak progressive lenses to improve patient satisfaction and grow your optical business!

 

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Topics: Insider, Marketing, Optical Sales Coach, Sales Strategies, Eye Care Community

Leverage Brand Awareness For Your Practice

Posted by Sue Cushman on May 10, 2018 11:33:00 AM

Have you ever bought something solely because you had a good experience or enjoyed their product/service in the past?

That's called brand awareness! You can use this to your advantage by using Kodak lenses to help set you apart from the competition!

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Topics: Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Trade Talk

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