Blue Light Protection Available From IcareLabs

Posted by James Stephany on Oct 18, 2019 10:39:33 AM

What is blue light?

 

Blue light is at the bottom end of the visible light spectrum with the shortest wavelength and the highest energy. Blue light is often referred to as violet or violet light. Blue light is just above ultra-violet (UV) in the light spectrum.

 



Blue light is defined as visible light ranging from 380 to 500 nm. In some circles, blue light is broken down further into 2 segments – Blue-Violet (280 – 455) and Blue-Turquoise light (455-500nm).



Before we get to breaking down the blue light products that we carry here are a few key points you need to know.

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Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Eye Care Community, Health Issues, Trade Talk, Lab Technician's Corner, Eyewear 101

How To Utilize KBco Polarized Mirror Lenses For Higher Optical Sales

Posted by Camille Lowery on Oct 11, 2019 3:40:22 PM

 

In 2018, the US lead the world in sunglass sales. These sales generated over $5.8 billion dollars in revenue.

 

A 2016 survey found that about 86% of Americans wear sunglasses on a regular basis but only about 12% of Americans wear prescription sunglasses.

 

Why are we not capturing a larger portion of this lucrative Sunwear market? Where are we missing out? 

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Trade Talk, Lab Technician's Corner, Eyewear 101

BlueGuard Lenses By IcareLabs Now Available!

Posted by James Stephany on Sep 23, 2019 3:25:52 PM

You asked and we listened! After getting feedback from our customers that they would like lenses with blue light protection that can be demo'd for patients; IcareLabs is proud to now offer our new Blue Guard lenses that will be able to do just that!

Let's take a look at availability and how this new line will fit into our other house brand and name brand lens offerings. We'll also breakdown what your patients can expect with this fantastic new option providing protection from harmful UV and blue light.

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Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Health Issues, Trade Talk, Lab Technician's Corner, Eyewear 101

Introducing: IceAR with Silk!

Posted by Camille Lowery on Sep 3, 2019 8:39:03 AM

 

For the last 8 years, we have been proud to offer you our premium house brand IceAR anti-reflective coating. Over this time, it has become a staple product for many of our customers offering a durable 2 year warranty value proposition for their patients.

 

We are excited to announce the addition of our latest in-house non-glare coating, IceAR with Silk!

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Topics: Insider, Revenue Tactics, Trade Talk, Lab Technician's Corner

The NEW IcareLabs Resource Center Is Here!

Posted by Nick Kidd on Aug 21, 2019 4:14:44 PM

Here at IcareLabs we believe that every practice should have easy access to the resources they need whether they have an account with us or not. That's why we've redesigned and launched the new IcareLabs Resource Center. Your one-stop shop for all of your ECP and POP needs!

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Topics: Insider, Revenue Tactics, Marketing, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Lab Technician's Corner, Eyewear 101

The Transitions Gen 8 Launch Is Here!

Posted by Nick Kidd on Jul 10, 2019 8:02:00 AM

 

Transitions Gen 8 is now available and processed in-house here at IcareLabs. The first wave of the Transitionstions Gen 8 launch is underway and if you have not already heard about the advancements, we will breakdown exactly what you and your patients can expect from the latest in photochromic technology. 

 

Transitions Gen 8 technology will not only help increase your Transitions sales but also increase your patient satisfaction.

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Topics: Insider, Revenue Tactics, Marketing, Sales Strategies, Special Offers, Promotions, Lab Technician's Corner, Eyewear 101

4 Ways To Increase Patient Satisfaction At Your Optical

Posted by James Stephany on Jun 13, 2019 9:09:00 AM

 

We are all in the business of striving to help each patient recreate perfect vision and we always hope every patient leaves satisfied. While we know that won't always be the case, there are some key drivers that will help to achieve those lofty goals!

 

Every patient is different and even in patients with similar Rx's the end result for their lenses can have a wide amount of variance. This is all based upon their individual needs.

 

From older traditional progressives like the tried and true Varilux Comfort to newer top of the line digital progressives like the Shamir Autograph Intelligence, and even with simple single vision lenses or new technology like Eyezen single vision lenses, every patient has a wide variety of options available to them.

 

Here are 4 easy ways you can increase patient satisfaction at your optical dispensary:

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Topics: Insider, Revenue Tactics, Optical Sales Coach, Sales Strategies, Eye Care Community, Trade Talk, Eyewear 101

Putting The Service Back In Customer Service

Posted by James Stephany on May 7, 2019 5:45:55 PM

 

One reason your patients come to your practice is the customer service they receive. If they have a bad experience then they are less likely to return.

 

A good experience can give you precious word of mouth advertising and that unsolicited recommendation from one patient to another is more valuable than just about any other type of advertising for your practice!

 

Here at IcareLabs, we try to operate with the same kind of mindset. Last year 15% of our new customers were direct referrals from our current customers. We like to say we're big enough to meet all your needs, yet small enough to care. Ever wonder why that is?

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Topics: Insider, Eye Care Community, About IcareLabs

Which Blue Light Protection Is Right For You?

Posted by Nick Kidd on Apr 9, 2019 2:47:43 PM

 

 

Over the last few years, blue light protection has become one of the hottest trends in optical. Showing no signs of slowing down anytime soon, we're being asked more questions from ECP's about all of the various options available for their patients.

 

There's a lot of things online and even commercials available that patients can find (even some misinformation out there too). So what blue light options will best serve your practice and your patients?

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Topics: Insider, Optical Sales Coach, Sales Strategies, Health Issues, Lab Technician's Corner, Eyewear 101

The New Kodak Unique DRO Progressive Lenses Will Amaze Your Patients!

Posted by James Stephany on Mar 14, 2019 3:13:18 PM

 

 

 

Kodak Lens recently released their newest version of their popular Unique lens with the Kodak Unique DRO progressive lens.

 

 

Building upon the ever change needs of modern presbyopes, reading habits continue to increase the time spent on mobile devices. Hours a day are spent using cell phones and tablets on social media, news, shopping, and driving directions. 

 

The Kodak Unique DRO uses Dynamic Reading Optimization (DRO) that helps enrich and enhance the reading area.

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Topics: Insider, Optical Sales Coach, Trade Talk, Lab Technician's Corner, Eyewear 101

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